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Google's Quality Raters' Guidelines and algorithm updates.

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This is a 50 minute talk I did at Digital Dealer in Vegas. We covered a lot of info about the Quality Raters' Guidelines including information about what they say about ads.

Published in: Marketing
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Google's Quality Raters' Guidelines and algorithm updates.

  1. 1. Google’s Quality Raters’ Guidelines Learn what Google considers a high quality website and steps you can implement immediately to see increases in your organic search traffic. Dr. Marie Haynes Owner Marie Haynes Consulting Inc. help@mariehaynes.com
  2. 2. What are Google’s Quality Raters’ Guidelines? HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  3. 3. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  4. 4. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  5. 5. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  6. 6. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  7. 7. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  8. 8. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  9. 9. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  10. 10. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  11. 11. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  12. 12. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  13. 13. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  14. 14. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  15. 15. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  16. 16. E-A-T • Expertise • Authoritativeness • Trustworthiness HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  17. 17. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  18. 18. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  19. 19. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  20. 20. Improving E-A-T is possible, but difficult! HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  21. 21. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  22. 22. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  23. 23. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  24. 24. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  25. 25. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  26. 26. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  27. 27. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  28. 28. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  29. 29. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  30. 30. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  31. 31. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  32. 32. Reputation is a part of E-A-T. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  33. 33. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  34. 34. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  35. 35. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  36. 36. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  37. 37. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  38. 38. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  39. 39. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  40. 40. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  41. 41. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  42. 42. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  43. 43. Where else does Google get E-A-T info from? HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  44. 44. Wikipedia HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  45. 45. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  46. 46. News Articlesand mentions on authoritative sites HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  47. 47. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  48. 48. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  49. 49. Forum Discussions HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  50. 50. Forum Discussions HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  51. 51. What do the QRG say about ads? HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  52. 52. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  53. 53. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  54. 54. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  55. 55. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  56. 56. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  57. 57. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  58. 58. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  59. 59. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  60. 60. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  61. 61. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  62. 62. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  63. 63. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  64. 64. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  65. 65. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  66. 66. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  67. 67. What have we learned? HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  68. 68. The Quality Raters’ Guidelines are incredibly important for understanding what Google considers quality in a website. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  69. 69. Mostalgo updates these days are connected to the info in the QRG mariehaynes.com/algo mariehaynes.com/newsletter HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  70. 70. E-A-T is likely a HUGE ranking factor HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  71. 71. Google does not want to rank sites with reputation problems. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  72. 72. To rank well, you need lots of external proof that you have E-A-T (Wikipedia, news sites, forum mentions, mentions on authoritative sites.) HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  73. 73. Ads that are deceptive, not labelled, misleading, or gross can impact Google’s assessment of quality for your site. HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  74. 74. BE AUTHENTIC!!! HELP SHAPE FUTURE CONFERENCES by rating this session with our mobile app (search “Digital Dealer” in your app store)
  75. 75. CONTACT INFO: Share an important takeaway from this session using #DD25 with the Digital Dealer Mobile App! RATE THIS SESSION GET SOCIAL Search “Digital Dealer” in your app store (free to download & use) Marie Haynes Owner Marie Haynes Consulting Inc. help@mariehaynes.com marie_haynes

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