CASE 14 Harley-Davidson Strategic Competitiveness that Spans Dec.docxwendolynhalbert
CASE 14: Harley-Davidson: Strategic Competitiveness that Spans Decades
Guriqbal Cheema
Joel Cunningham
Pallavi Daliparthi
John Klostermann
Brian Rabe
Texas A&M University
“It’s more than a brand. It’s a culture.”1
Kent Grayson
Professor of Marketing, Northwestern University
Introduction
Harley-Davidson is an American cultural and business icon on the level of Levi Strauss and Coca-Cola. Often imitated, but never duplicated, Harley-Davidson has managed to survive, and has, at times, thrived for many decades. Through depression, recessions, world wars, high technology developments, Japanese competition, and increasing government regulation, Harley-Davidson has maintained operations where over a dozen other U.S. motorcycle firms have failed. Harley-Davidson has even survived over a decade as a subsidiary of a bowling alley service firm. It has achieved this by essentially relying on designing, manufacturing, selling, and servicing a relatively static product: two wheels, a 45° V-Twin engine, and a set of handlebars.
How has Harley-Davidson managed to survive through these and other hardships in a motorcycle market that is dominated by leisure riders? How has it kept the doors open while its historic U.S. rival, Indian Motorcycles, is currently in its fourth incarnation? How has it maintained its attractiveness with outlaw bikers, investment bankers, and those who appear to be experiencing a “mid-life crisis” and who sometimes turn to the firm’s products as a result? More importantly, what is this firm selling that keeps it as the industry leader in full-size motorcycles? The answer to these questions is not a 526-pound batch of steel with 250 feet of wiring, but rather the fact that Harley-Davidson is selling the American dream of freedom. How it is able to do this is a fascinating story.
The Challenge
With over 6,000 employees, 1,400 franchises, and nine production facilities, Harley-Davidson has managed to survive the economic downturn that was in full force in late 2007 and for the next few years; but the firm is not out of the woods yet. In fact, Harley-Davidson is struggling with three pivotal issues, the first of which is that the firm’s products are viewed as leisure items. The other two issues are similar in nature in that they deal with the fact that managing the firm’s target market is challenging, particularly as demand for its products is changing. Individually and collectively these issues pose a real challenge to the company’s long-term success. Without addressing these issues, Harley-Davidson may lose its ability to create value for customers and to serve stakeholders’ needs as a result.
As noted, the first issue Harley-Davidson must successfully address is the fact that consumers see the firm’s products primarily as leisure items. This means that in many consumers’ eyes, purchasing motorcycles, performance parts, and high-dollar apparel is a luxury rather than a necessity. Because of this, Harley’s products must compete for funds ...
una breve sintesi del brillante articolo - pubblicato anche come volumetto - di Harry Frankfurt, che cerca di spiegare i motivi culturali e sociali alla base dell'enorme aumento delle "stronzate" in circolazione nelle società massmediatiche
Kaloti Group proved in 1962 in India, With the vision of S. Resham Singh Kaloti we've developed into one of the leading and professional fastener manufacturers in India & exporters to the world. In 55 times with an independent manufacturing business, we set ground-breaking up norms worldwide. Kaloti Fasteners is a great transnational reality in the request of high-quality fasteners products and trade, with a major part in India, the USA, Gulf & Europe.
CASE 14 Harley-Davidson Strategic Competitiveness that Spans Dec.docxwendolynhalbert
CASE 14: Harley-Davidson: Strategic Competitiveness that Spans Decades
Guriqbal Cheema
Joel Cunningham
Pallavi Daliparthi
John Klostermann
Brian Rabe
Texas A&M University
“It’s more than a brand. It’s a culture.”1
Kent Grayson
Professor of Marketing, Northwestern University
Introduction
Harley-Davidson is an American cultural and business icon on the level of Levi Strauss and Coca-Cola. Often imitated, but never duplicated, Harley-Davidson has managed to survive, and has, at times, thrived for many decades. Through depression, recessions, world wars, high technology developments, Japanese competition, and increasing government regulation, Harley-Davidson has maintained operations where over a dozen other U.S. motorcycle firms have failed. Harley-Davidson has even survived over a decade as a subsidiary of a bowling alley service firm. It has achieved this by essentially relying on designing, manufacturing, selling, and servicing a relatively static product: two wheels, a 45° V-Twin engine, and a set of handlebars.
How has Harley-Davidson managed to survive through these and other hardships in a motorcycle market that is dominated by leisure riders? How has it kept the doors open while its historic U.S. rival, Indian Motorcycles, is currently in its fourth incarnation? How has it maintained its attractiveness with outlaw bikers, investment bankers, and those who appear to be experiencing a “mid-life crisis” and who sometimes turn to the firm’s products as a result? More importantly, what is this firm selling that keeps it as the industry leader in full-size motorcycles? The answer to these questions is not a 526-pound batch of steel with 250 feet of wiring, but rather the fact that Harley-Davidson is selling the American dream of freedom. How it is able to do this is a fascinating story.
The Challenge
With over 6,000 employees, 1,400 franchises, and nine production facilities, Harley-Davidson has managed to survive the economic downturn that was in full force in late 2007 and for the next few years; but the firm is not out of the woods yet. In fact, Harley-Davidson is struggling with three pivotal issues, the first of which is that the firm’s products are viewed as leisure items. The other two issues are similar in nature in that they deal with the fact that managing the firm’s target market is challenging, particularly as demand for its products is changing. Individually and collectively these issues pose a real challenge to the company’s long-term success. Without addressing these issues, Harley-Davidson may lose its ability to create value for customers and to serve stakeholders’ needs as a result.
As noted, the first issue Harley-Davidson must successfully address is the fact that consumers see the firm’s products primarily as leisure items. This means that in many consumers’ eyes, purchasing motorcycles, performance parts, and high-dollar apparel is a luxury rather than a necessity. Because of this, Harley’s products must compete for funds ...
una breve sintesi del brillante articolo - pubblicato anche come volumetto - di Harry Frankfurt, che cerca di spiegare i motivi culturali e sociali alla base dell'enorme aumento delle "stronzate" in circolazione nelle società massmediatiche
Kaloti Group proved in 1962 in India, With the vision of S. Resham Singh Kaloti we've developed into one of the leading and professional fastener manufacturers in India & exporters to the world. In 55 times with an independent manufacturing business, we set ground-breaking up norms worldwide. Kaloti Fasteners is a great transnational reality in the request of high-quality fasteners products and trade, with a major part in India, the USA, Gulf & Europe.
Csr Monitoring And Measurement Strategy PowerPoint Presentation Slides SlideTeam
Putting up the right CSR monitoring PowerPoint presentation is vigorous job. To help you out in revolutionizing your next presentation here we are showcasing our pre-built 77 slides deck namely Csr Monitoring And Measurement Strategy Presentation Slides. With help of CSR PPT slide deck, you can present Social Responsibility to your work force or onlookers with the help of slides like csr model, why do csr, levels of csr, csr maturation process, csr framework, csr strategy, csr cycle, and many more. Using this astonishing PPT Deck will assist you in showcasing key areas of csr you need to focus on namely community, work place, market place. This impressive PowerPoint deck having slides like values and ethics, key issues, csr objectives and assessment, human resource implications, swot analysis, identify csr leaders, csr goals and many more, will guide you to hit the bull’s eye bang on. Going further, this PPT sample deck file thoroughly covers each aspect of Corporate Social Responsibility. In short, you have got the best Corporate Social Responsibility Planning Process PPT Presentation Slides. Now is the time to click and download this deck and shine before the audience. Avoid harrowing experiences with our Csr Monitoring And Measurement Strategy PowerPoint Presentation Slides. They help cater for any emergency.
Corporate Governance is one of the important criteria for foreign institutional investors to decide on which company to invest in. The corporate practices in India emphasize the functions of audit and finances that have legal, moral and ethical implications for the business and its impact on the shareholders
In this presentation i have collected all theories portion for the students as well as teacher
"A child’s job is to play, we should let them" - Pamela Wong, Direction FirstErica van Lieven
There are various techniques that have been developed for food sensory research on children, but there is little consensus on the most effect approach and questions to use. This slide share explores such issues.
Pass it Back! Kid Apps on Grown-Up DevicesNina Walia
The "pass-back effect" -- when parents hand their mobile device to kids in the backseat or whenever they're on-the-go -- creates unique challenges to optimize kid-friendly mobile apps and educational opportunities within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience.
Presented at SXSW Interactive 2010.
Csr Monitoring And Measurement Strategy PowerPoint Presentation Slides SlideTeam
Putting up the right CSR monitoring PowerPoint presentation is vigorous job. To help you out in revolutionizing your next presentation here we are showcasing our pre-built 77 slides deck namely Csr Monitoring And Measurement Strategy Presentation Slides. With help of CSR PPT slide deck, you can present Social Responsibility to your work force or onlookers with the help of slides like csr model, why do csr, levels of csr, csr maturation process, csr framework, csr strategy, csr cycle, and many more. Using this astonishing PPT Deck will assist you in showcasing key areas of csr you need to focus on namely community, work place, market place. This impressive PowerPoint deck having slides like values and ethics, key issues, csr objectives and assessment, human resource implications, swot analysis, identify csr leaders, csr goals and many more, will guide you to hit the bull’s eye bang on. Going further, this PPT sample deck file thoroughly covers each aspect of Corporate Social Responsibility. In short, you have got the best Corporate Social Responsibility Planning Process PPT Presentation Slides. Now is the time to click and download this deck and shine before the audience. Avoid harrowing experiences with our Csr Monitoring And Measurement Strategy PowerPoint Presentation Slides. They help cater for any emergency.
Corporate Governance is one of the important criteria for foreign institutional investors to decide on which company to invest in. The corporate practices in India emphasize the functions of audit and finances that have legal, moral and ethical implications for the business and its impact on the shareholders
In this presentation i have collected all theories portion for the students as well as teacher
"A child’s job is to play, we should let them" - Pamela Wong, Direction FirstErica van Lieven
There are various techniques that have been developed for food sensory research on children, but there is little consensus on the most effect approach and questions to use. This slide share explores such issues.
Pass it Back! Kid Apps on Grown-Up DevicesNina Walia
The "pass-back effect" -- when parents hand their mobile device to kids in the backseat or whenever they're on-the-go -- creates unique challenges to optimize kid-friendly mobile apps and educational opportunities within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience.
Presented at SXSW Interactive 2010.
Assistive Technology for Students with Moderate to Severe ImpairmentsSpectronics
These are the slides from the full-day Preconference Workshop presented by Amanda Hartmann, Speech Pathologist, Spectronics, for Special Educators as a part of the SPED Conference in Singapore, November 2014. It covers information on a variety of Assistive Technology to support Early Learning, Communication, Literacy, Behaviour and Social Skills.
Library Staff Day: Social Media, Public Libraries, and Media Streaming ServicesMelissa Brisbin
An overview of popular social media outlets and their use in public libraries, as well as a comparison of three media streaming services currently available to libraries.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
1. 20 APPS FOR KIDS IN 20
MINUTES
Melissa Brisbin
Cherry Hill Public Library
2. Question: What is an app?
Answer: A self-contained program or a piece of software
designed to fulfill a particular purpose; an application, esp. as
downloaded by a user to a mobile device.
Image Credit: http://cameratradersltd.com/wp-content/uploads/2013/12/kidsapps.png
3. iTrace
•Designed for ages 3-7
Practice handwriting, letter
identification, and spelling
Users learn upper case and lower
case letters, numbers, words, and
how to write names
Print out work sheets
Featured in the App Store as one of
the best new apps for education
Users can earn over 600+ rewards
Supports multi-players
Information and Image Credits:
http://itraceapp.com/
$3.99
4. AlphaTots
$1.99
•Ages 4 and up
2012 Parents’ Choice
Award/Common Sense Media 2013
ON for Learning Award
Uses 26 action verbs to teach kids
the alphabet
Geared to a younger audience with
sing-a-long songs and easy
navigation
Audio-visual cues to promote
associations between sounds and
words
Informational and Image Credits:
https://itunes.apple.com/us/app/alphatots/id436142340?mt=8
5. Speech with Milo: Verbs
$2.99
•Ages 4 and up
Used in therapy for children with
special needs, such as: Autism /
Asperger Syndrome, Down
Syndrome, developmental delays,
cognitive delays, speech and
language delays*
Verb is spoken and then Milo
depicts action (feature can be turned
on/off)
Listen to verbs used in a sentence
Other editions: Sequencing
Informational and Image Credits: https://itunes.apple.com/us/app/speech-with-miloverbs/id405441288?mt=8
6. Kids’ Reading (Preschool)
Free
•Ages 4 and up
Children learn to blend sounds into
words, form and read simple (3/4
letters) words
Prior knowledge on the sounds of
all letters in the alphabet needed
Other options:
Kids ABC Letters teaches letters
Kids ABC Phonics teaches sounds
Kids ABC Trains teaches letters
and phonics
7. Kid Weather $1.99
•Ages 4 and up
Use real-time weather conditions
and forecasts to learn about
meteorology
Includes math and science along
with S.T.E.M for greater
understanding
Trivia: fun facts, safety tips, and
extreme rather reports. Learn a new
fact for each day of the year
Fahrenheit to Celsius calculator
Graph daily weather: Elements of
S.T.E.M. graphing
Informational and Image Credits:
https://play.google.com/store/apps/details?id=com.justinweather.kidweather
8. Alien Buddies-Preschool
Learning Activities
$1.99
•Ages 3-7
2012 Parents’ Choice Award
Teaches:
MATCHING: color, shape, letter and
number recognition (audio and visual
modes)
PUZZLE: problem solving, shape
recognition
DOT TO DOT: sequential counting, fine
motor skills
STICKERS: creative free play, fine motor
skills (over 40 stickers and 8 landscapes
9. Count TV
$1.99
•
Teaches how to touch the screen
and count with the Count, Ernie,
Cookie Monster, and more
Uses IDEO: Human-centered
design and innovation firm ranked
independently among the 10 most
innovative companies in the world*
Teaches decision making, number
recognition, and counting
Informational & Image Credits: https://itunes.apple.com/us/app/counttv/id369229779?mt=8
10. DragonBox Algebra 5+
$5.99
•Ages 5 and Up (Also, 12 and up version)
Gold Medal: 2012 International Serious Play
Awards/Best Educational Game: 2012 Fun and
Serious Games Festival/Best Serious Mobile
Game: 2012 Serious Games Showcase &
Challenge/App of the Year/GullTasten
2012/Children’s App of the Year:GullTasten
2012/Best Serious Game:9th International Mobile
Gaming Awards (2012 IMGA)/2013 ON for
Learning Award:Common Sense Media
10 progressive chapters, with graphics and music
Also, great for parents looking to improve algebra
skills
Covers basic algebraic concepts:
Addition
Multiplication
Division
11. Move the Turtle $2.99
•Ages 5 and up
Winner of the Parents’ Choice Gold
Award
Teaches children the basics of coding
with a colorful, graphic interface
Builds skills: Reuses previous work, plan
complex activities by layering simple
elements
Use sound, graphics and spatial
orientation
Children learn loops,variables,
procedures and conditions used in
various programming
Informational and Image Credits: https://itunes.apple.com/us/app/move-turtle.-programmingfor/id509013878?mt=8
12. iTouchLearn Life Skills:
Morning Routines for Kids
Free/Paid
•Ages 4 and up
Each routine must be completed
before moving to the next routine.
Players receive an award for
completed tasks
Reinforces life skills
Includes music, play to speech
therapy, verbal directions and
modeling for children with speech
needs
Pattern activities ideal for children
with special needs
13. ABC Music
$2.99
•Ages 3 and up
English, Spanish or Dual modes
Teaches ABCs and musical
instruments: piano, violin, etc
Visual, video, interactive touch
content, musical sounds
Introductory musical vocabulary
100+ videos
14. Shape Builder—Preschool Learning
Puzzle Game
$0.99
•Ages 3-6
Total of 173 puzzles!
30 Music instruments with sound
effects
21 Fruits & Vegetables
45 Animals - awesome sound
effects!
26 Letters - speech therapist sounds
out each letter in a fun way* etc
5-10 pieces in each puzzle with
sound effects
Build fine motor skills & cognitive
thinking
15. Kid Art for iPad
$0.99
•
Ages 3 and up
Draw and create with 10 various
colors
20 different backgrounds and 3
themes: Under the Sea, At School,
and Animals
Share creations to your camera, add
to texts, emails, etc
Informational and Image Credits: https://itunes.apple.com/us/app/kid-art-foripad/id364820354?mt=8
Coming
Soon!
16. •Ages 6-10
This Is My Body - Anatomy
For Kids
$1.99
Designed by Drs, educators and
parents
Reviews various systems: nervous,
digestive, skeletal, muscular,
nervous, etc
Text is spoken
17. Bobo Explores Light $4.99
•Ages 4-12
One if the Best Kids Apps of 2011
by USA Today & New York
Times/2012 Apple Design Award
100+ interactive pages about
various sources and applications of
light
Video, articles, trivia, animations,
and touch screen tools
21 topics: Lasers, sunlight,
photosynthesis, colors,
bioluminescence, etc
Informational and Image Credits: https://itunes.apple.com/us/app/bobo-exploreslight/id463809859
18. Toy Story Read-Along
• Choose read-along mode to
have story read aloud or record
your voice to read to your child
• Includes animations and
surprises on each page
• Color/paint pages
• Sing along with Toy Story
songs
Image and Informational Credits: https://itunes.apple.com/us/app/toy-story-read-along/id364376920?mt=8
19. Three Little Pigs Lite
FREE
•
Ages 3 and up
Parents/children record voice to tell
story
Additional purchases within app
Informational and Image Credit: https://itunes.apple.com/us/app/three-little-pigs-liteby/id485518740?mt=8
20. Chatterpix Kids-Free
•Designed for ages 4 and up
Animate pictures: Take a photo,
draw a mouth, recorded a voice
Share creations with friends and
family
Create interesting book reports or
greeting cards
22. AniMatch
$0.99
•Ages 3 and up
Practice memory by 31 matching
animals
NYT mentioned apps as a good
choice for kids when traveling
Also,
try:
Memory
for
Android
23. Duolingo
Free
• Apple’s App of the Year
2013!
• Learn Spanish, French,
German, English, Italian, and
Portuguese
24. Zinio
FREE
• Borrow digital magazines
with your library card
• OWL, Girl’s Life,
Seventeen
• Titles never expire
• Read on your mobile
device or PC
25. OverDrive
FREE
• Check out 8 titles at a
time (Any combo of
audiobook & eBook)
• Sort by age range
• Return items early
• Renew titles
26. BIBLIOGRAPHY
1. Gudmundsen, Jinny. USA Today. “Snazzy science apps
explain the unknown to kids.” Retrieved on 01/21/14:
http://www.usatoday.com/story/tech/2013/11/17/scienceapps-kids/3498581/