MyGnome is an app that helps tourists and people visiting unfamiliar places to avoid getting lost. It shows users their current location, directions to their destination, and the locations of diversions like fast food restaurants and shopping centers. The app acts like a GPS to guide users where they need to go. The target audiences are tourists and people wanting to visit restaurants and shopping centers, mostly over age 12. The developers plan to initially offer the app for free to gain users, then charge a low price, increasing it over time as popularity grows. They will promote it through internet advertising and aim for it to spread virally with unique, popular updates.

1. By Agnomeules
My Gnome
By
Michael, Sam.B, Sam.S and Andy.S

2. MyGnome:
Who? Tourists
What? Unfamiliar places
When? During the day
Where? Outside
Why? Enables people to explore
unfamiliar areas and helps tourists around.

3. You are new or in an unfamiliar place and you are afraid of
getting lost.

4. How can you avoid getting lost?
By using our app, you can check where you are and how long
until your destination.

8. One of our key features is
that to show people the
upcoming diversions.

9. Another one of our core features is to
show where fast food restaurants and
shopping centers are.

10. Our last core features is that
it will act like a GPS to help
you get where you need to
go.

11. Not much technical equipment is needed, so it has good technical feasibility,
however it might be hard to keep recent updates of traffic diversions.
Mobile Requirements:
Category: Productivity and Utilities
Size: 16 .MB
Version: iOS 6.0 or later. iPod 5, iPhone 4s and iPad 2 are the minimum
devices to run this app on.
Rated: 12+
Languages: English
Ratings:*****

12. Our primary target audience is tourists. Our secondary target
audience is people who want to visit restaurants and
shopping centers. Mostly above the age of 12.

13. Marketing Strategy
Sales: To start off with, we need to gain users before we can address an appropriate
price for our app. When we have gained a good amount of users we will be selling it for
a low price, as it increases in popularity we will increase the price.
Internet: We will be using the internet to promote and advertise our product. Once we
gain a sufficient amount of users we could set up a site to gain feedback and improve
upon our work
Viral: In order for our app to go viral we will need to gain popularity, we could attempt
this by introducing an interesting update which we know will be popular, something
unique that hasn’t been done before will get a good chance for our app to go viral.