The document discusses different approaches to developing mobile apps: native, hybrid, and cross-platform. Native apps are made specifically for a single platform and run directly on it using platform-specific languages. Hybrid apps are web apps that are deployed through app stores but run in a browser wrapper. Cross-platform apps share code between platforms using frameworks that allow building platform-specific UIs from shared code. The document compares the different approaches across factors like languages, UI frameworks, debugging, performance, code sharing ability, and costs.