The document discusses a private Platform as a Service (PaaS) called Apprenda that enterprises can deploy within their own datacenters. Apprenda stitches together existing infrastructure resources like load balancers, servers, and databases into a single application fabric. This allows development teams to write applications using standard Microsoft technologies and have them automatically inherit advanced cloud capabilities without public cloud constraints. Apprenda aims to simplify application development and deployment, easily manage applications through workflows, and provide shared architecture capabilities to reduce app development time.

1. The .NET Private PaaS for the Enterprise
The promise of Platform as a Service (PaaS) is the pinnacle of cloud computing: developers upload a web or SOA application that
has no knowledge or special configuration for servers, OS’, or networking and let the PaaS do its magic by dynamically deploying
and managing that app for you. Today, PaaS is commonly delivered in a ‘public’ (or outsourced) context, meaning that a PaaS
provider o ers the platform runtime and operates the platform as a 3rd party. While this may work for small development shops
and certain enterprise use cases, it by no means covers the broad-based needs of enterprise IT. Constraints such as SLA needs,
latency, regulatory concerns, risk management, and co-located integrations are real concerns that prevent you from leveraging
public PaaS. Clearly, PaaS o ers tremendous value as a technology layer; it would be a shame to let PaaS’ public-only accessibility
bottle up its value and prevent it from being used across the broader set of IT uses cases. What if you could leverage a PaaS
deployed within the walls of enterprise IT, giving you the benefits of this powerful cloud abstraction without the hassle or barriers
presented by public counterparts?
Apprenda delivers on the vision of giving you the power of an advanced PaaS without the constraints typically associated with
adopting public PaaS. Apprenda is an out of the box private PaaS that you can own and operate on either a public infrastructure or
within your own datacenter environments, providing an accessible foundation for the hundreds or even thousands of Microsoft
.NET web and SOA apps in your enterprise IT app portfolio. Apprenda stitches together any number of load balancers, Windows
Server, SQL Server, and IIS assets (including your existing server and virtualization investments) into a single, multi-tenant
resource pool – e ectively creating an application fabric that makes your databases, user interfaces, and web services first class
citizens of its distributed runtime. Fundamentally, Apprenda allows development teams to write an application as a traditional
one-, two-, or three-tier web and SOA architecture using standard Microsoft technologies and deploy it to the Apprenda fabric,
where it automatically inherits an advanced set of cloud behaviors and capabilities.
Apprenda’s focus is to simplify the development and deployment of enterprise apps, trivialize management of those applications
through codified workflows, and allow enterprise IT to provide app developers a set of high value shared architecture capabilities
to drastically slash app development time. This transformative approach to custom software delivery a ords across-the-board
development and operational e ciencies.
Apprenda, Inc. www.apprenda.com
3 Corporate Drive, Suite 103
Clifton Park, NY 12065 1.877.PASSWEB

2. Apprenda Benefits
Reduce Application Time to Market Trivialize Application Scale-out
from as high as 30 days to less than 5 minutes at all tiers of your application
Boost Infrastructure Utilization Provide Software Layer High Availability
up to 10x beyond what virtualization to all guest applications
already provides through shared
OS multi-tenancy Automate Operating Workflows
including application provisioning and
Remove Manual Burdens application updates for both major
of network management such as and point releases
load balancer updating
Reduce Cost and Time
Standardize Application Deployment required to build applications
by eliminating application specific configuration by 50%-90%
Leverage Shared Application Services Build Upon Your Existing Investments
rather than replicating services that are lost in silos in hardware, virtualization, systems management,
monitoring, analytics, and backup tools
Apprenda’s Capabilities at a Glance
Apprenda provides a robust set of capabilities and shared services that merge cloud architecture patterns, operations and network
management, configuration management, analytics, and application lifecycle management into an abstract hosting container for
your web and SOA applications. Some of Apprenda’s pioneering functionality that will save you significant development and
operations cycles include:
• Application Deployment and Execution Fabric – Upload application packages and let Apprenda deal with deploying the app to
the underlying infrastructure and managing workload tra c
• Application Lifecycle and Release Management Tools – Leverage Apprenda’s patch management and release tools to push
incremental application changes out to the network with minimal downtime
• Isolated Identity, Federated Identity, and Role Management Systems – Tap into Apprenda’s generalized identity and authoriza-
tion services as a drop-in architecture to integrating with your corporate directoryservices
• Automatic Infrastructure and Application Level Multi-tenancy – Gain e ciency through both shared OS multi-tenancy and zero-
e ort single instance, multi-tenancy for app components like databases
• Seamless Scale-out and Application Partitioning – Button click scale-out and system reconfiguration to take advantage of extra
capacity
• Provisioning, Entitlements and Chargeback Analytics – Use Apprenda’s application usage metering and entitlements APIs to
weave in entitlements and provisioning capabilities into otherwise traditional web and SOA applications
Apprenda, Inc. www.apprenda.com
3 Corporate Drive, Suite 103
Clifton Park, NY 12065 1.877.PASSWEB