Qantas Airways is an Australian airline that operates international and domestic flights. It has applied several data science and analytics tools to address business challenges. These include Red Planet for online market research, Flight Pulse for flight analytics, Umbel to merge web and mobile data, and Cisco Umbrella for network security. By applying these tools, Qantas has seen improvements like reduced delays, better customer intelligence, improved maintenance, and operational insights that enhanced its brand image and performance.

1. APPLICATION OF
DATA SCIENCE
anna jessica - 6 6
ritika nayak -9 8
arnav shetty - 1 1 0

2. CONTENT
table of
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company and domain
introduction
data science/
analytics process
applied
basic workflow of
process
performance of
company post
applying analytics
challenges/ buisness
problems identified

3. Queensland and Northern Territory Aerial
Services Limited

4. COMPANY AND DOMAIN INTRODUCTION
1.
• Qantas Airways Limited is an Australian public company that
operates international and domestic air transportation services,
freight services and loyalty programs.
• Qantas is an acronym of the airline's original name, Queensland
and Northern Territory Aerial Services, as it originally served
Queensland and the Northern Territory, and is popularly
nicknamed "The Flying Kangaroo". Qantas is a founding member
of the Oneworld airline alliance.
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5. • The Qantas Group's main business is the transportation of
customers using two complementary airline brands - Qantas and
Jetstar. Their airline brands operate regional, domestic and
international services. The Group's broad portfolio of subsidiary
businesses ranges from Qantas Freight Enterprises to Qantas
Frequent Flyer.
• They have built a reputation for excellence in safety, operational
reliability, engineering and maintenance, and customer service.
COMPANY AND DOMAIN INTRODUCTION
1.
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6. Page 06 of 11
2. BASIC WORKFLOW OF PROCESS
Qantas fleet structure Qantas route structure
One of the most dynamic in the
industry. It operates a fleet of 124
aircraft. The current Qantas fleet is a
diverse mix of airplane capabilities
solely produced by the Boeing
Corporation and the Airbus
Corporation. Having limited
themselves to two manufactures,
repair costs, maintenance, and
product support per model has a
reduced overall cost.
A unique route and has been tailored
to the capabilities and location of their
operation. Sydney, Australia is most
the HUB for all domestic and
International flights. The spokes are
each point A to B destination in both
modes.

7. • Integrating many manual processes and disparate data pieces
into one application.
• Wanting to provide visibility across terminals and airports.
• Lack off network protection for remote users.
• Controlling access and enforcing security protection for all users
• Considering user access management with different users
needing to access different levels of data.
• Environmental sustainability issues caused due to fuel burn and
emissions.
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3. CHALLENGES/ BUISNESS PROBLEMS IDENTIFIED

8. • Red planet: An online market research panel owned by qantas
airways. The platform was created back in 2014. As a market
research and data insight platform, Qantas Red planet aim is to
collect consumer insights through online surveys. The results are
used to better target qantas own digital advertising and generate
high level consumer trends and insights to share advertiser.
• Flight Pluse: Announced on March 9 . It is an app and flight
analytics tool that GE digital developed in concert with qantas as
a way to enhance safety and support operational decision
making for pilots
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4. DATA SCIENCE/ ANALYTICS PROCESS APPLIED

9. • Umbel- Qantas also uses Umbel to merge web , mobile and social
media data from multiple sources and training their staff to use
this data better.
• Cisco Umbrella- Qantas uses Cisco-Umbrella to protect both it's
DNA and web. Off- Network protection is a key factor to them and
Umbrella protects their people's both on and off the qantas
network. Umbrella not only helps Qantas meet its objective to
secure users anywhere but also supports the company’s vision of
implementing a secure access service edge.
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DATA SCIENCE/ ANALYTICS PROCESS APPLIED
4.

10. • Reduction in number and length of delays
• Improved customer intelligence and customer recognition for
those on board
• Aid in aircraft upkeep and maintenance
• Valuable operational insights and improved brand image
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5. PERFORMANCE OF COMPANYPOST APPLYING ANALYTICS

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