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April 2013	

Kimon Georigou	

Application - Masters in Management	

IE Business School	

Application	

KIMON GEORGIOU
EXPRESS YOURSELF
Application - Masters in Management	

 Kimon Georigou	

Question F	

You have just participated in an important meeting
with your superior. How will you ensure that every
part of the instructions you received will properly
reach all subordinates, suppliers and clients, located
in different parts of the world?	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Outline of Pesentation	

1. 	

Presentment of the Underlining Nature of
	

Communication within Organisations	

externally
	

and infernally	

	

2. 	

Development of a Conceptual Model to give a
	

rather Prescriptive Account to Answering the
	

Question 	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Outline of Pesentation	

1. 	

Presentment of the Underlining Nature of
	

Communication within Organisations	

externally
	

and infernally	

	

2. 	

Development of a Conceptual Model to give a
	

rather Prescriptive Account to Answer the
	

Question 	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Specifying Communication Objective	

To effectively deliver instructions of high importance
to different target groups across the world.	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Specifying Communication Objective	

To effectively deliver instructions of high importance
to different target groups across the world.	

Manager	
  
Clients	
  Supplier	
   Subordinates	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Overview	

Organisational
Framework	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Overview	

Organisational
Framework	

 Profiling and
Identifying
Audience	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Overview	

Organisational
Framework	

 Profiling and
Identifying
Audience	

Selecting
Communication
Channels	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Overview	

Organisational
Framework	

 Profiling and
Identifying
Audience	

Developing
Messages	

Selecting
Communication
Channels	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Overview	

Organisational
Framework	

 Profiling and
Identifying
Audience	

Monitoring
Outcome	

Developing
Messages	

Selecting
Communication
Channels	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Overview	

Lessons
Learned	

Organisational
Framework	

 Profiling and
Identifying
Audience	

Monitoring
Outcome	

Developing
Messages	

Selecting
Communication
Channels	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Structure	

Functional	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Structure	

Functional	

Divisional	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Structure	

Functional	

Divisional	

Matrix	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Hierarchy	

Flat	

 Strict	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

And for what?	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

... to Define Reporting Lines	

and Responsibilities! 	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Culture	

Formal 	

 Informal	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Leadership
Style	

Transformational	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Leadership
Style	

Transformational	

Transactional	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Leadership
Style	

Transformational	

Transactional	

Charismatic	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Leadership
Style	

Transformational	

Transactional	

Charismatic	

Autocra5c	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

Leadership
Style	

Transformational	

Transactional	

Charismatic	

Autocra5c	
  
Coopera5ve	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

And for what?	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Organisational Framework	

...To know „HOW“ you should Communicate within
your Organisation!	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Profiling and Identifying Audience	

•  Subordinates	

•  Suppliers	

•  Clients	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Profiling and Identifying Audience	

•  Subordinates	

•  Suppliers	

•  Clients	

Direct	
  Subordinates	
  in	
  Leading	
  Posi5on?	
  
Indirect	
  Subordinates?	
  
Loca5on?	
  Cultural	
  Differences?	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Profiling and Identifying Audience	

•  Subordinates	

•  Suppliers	

•  Clients	

How	
  many	
  different	
  Suppliers?	
  
What	
  do	
  they	
  Supply?	
  
Loca5on?	
  Cultural	
  Differences?	
  	
  
Direct	
  Subordinates	
  in	
  Leading	
  Posi5on?	
  
Indirect	
  Subordinates?	
  
Loca5on?	
  Cultural	
  Differences?	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Profiling and Identifying Audience	

•  Subordinates	

•  Suppliers	

•  Clients	

Direct	
  Subordinates	
  in	
  Leading	
  Posi5on?	
  
Indirect	
  Subordinates?	
  
Loca5on?	
  Cultural	
  Differences?	
  
How	
  many	
  different	
  Suppliers?	
  
What	
  do	
  they	
  Supply?	
  
Loca5on?	
  Cultural	
  Differences?	
  	
  
What	
  Client	
  Segments?	
  
What	
  do	
  they	
  purchase?	
  
Loca5on?	
  Cultural	
  Differences?	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

Effective Communication through appropriate Channel! 	

Internal
Communication
Systems	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

Effective Communication through appropriate Channel! 	

Direct Mail,
Articles,
Brochures	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

Effective Communication through appropriate Channel! 	

@ Email	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

Effective Communication through appropriate Channel! 	

Face-to-Face	

Meetings	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

Effective Communication through appropriate Channel! 	

Video	

Conference,
Webinars	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

Effective Communication through appropriate Channel! 	

Teleseminars,
Mobile Phone	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

Effective Communication through appropriate Channel! 	

Internal and
External Website	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Selecting Communication Channels	

Effective Communication through appropriate Channel! 	

Adapt to	

Target Group!	

Internal
Communication
Systems	

Direct Mail,
Articles,
Brochures	

@ Email	

Video	

Conference,
Webinars	

Teleseminars,
Mobile Phone	

Internal and
External Website	

Face-to-Face	

Meetings	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Fundamental Communication Principles:	

Language	
  
Barriers	
  
Other	
  Countries	
  
Other	
  Languages	
  
Corporate	
  
Language?	
  
Transla5ons	
  
needed?	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Fundamental Communication Principles:	

Language	
  
Barriers	
  
Linguis5c	
  
Target	
  Group	
  	
  
Specific	
  
Ac5ve,	
  Clear	
  
Precise	
  
Bias	
  Free	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Fundamental Communication Principles:	

Linguis5c	
  
Providing	
  
Reason	
  
Language	
  
Barriers	
  
Always	
  Provide	
  
the	
  “Why”	
  
Higher	
  
Compliance	
  
LeMng	
  People	
  to	
  
get	
  involved	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Fundamental Communication Principles:	

Providing	
  
Reason	
  
Type	
  Linguis5c	
  
Language	
  
Barriers	
  
Downwards	
   Upwards	
  
Horizontal	
  /	
  
Lateral	
  
Diagonal	
   External	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

1. 	

Present the Underlining Nature of
	

Communication Systems within Organisations
	

externally and infernally	

	

2. 	

Development of a Conceptual Model to give a
	

rather Prescriptive Account to Answering the
	

Question 	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Subordinates:	
  
	
  
	
  
	
  
Layer:	

	

Involve Direct and
Indirect Subordinates	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Language:	

	

Use Simple, Precise,
Accurate, Specific	

and Unambiguous	

(with Respect to Culture
and Policies)	

Subordinates:	
  
	
  
	
  
	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Channel:	

	

Use Face-To-Face, Email
and Communication
System	

Subordinates:	
  
	
  
	
  
	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Type:	

	

Follow the Rules of
Downwards	

Communication	

Subordinates:	
  
	
  
	
  
	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Suppliers	
  and	
  Clients:	
  
	
  
	
  
	
  
Language:	

	

Use Customer-Oriented,
Clear and Precise, 	

Bias-Free Phrasing	

	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Content:	

	

Depending on Type of
Product or Supply,
Provide Relevant
Information	

	

Suppliers	
  and	
  Clients:	
  
	
  
	
  
	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Channel:	

	

Use Direct Mail, Email,
Brochures, Phone 	

	

Suppliers	
  and	
  Clients:	
  
	
  
	
  
	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Developing Message	

Type:	

	

Follow the Rules of
External	

Communication	

	

Suppliers	
  and	
  Clients:	
  
	
  
	
  
	
  
May 2013
Application - Masters in Management	

 Kimon Georigou	

Monitoring Outcome	

Feedback	

	

	

Predefined Meetings with Direct Subordinates to
Evaluate Status and Outcome	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Monitoring Outcome	

Feedback	

	

	

Reassuring Instruction Delivery to Indirect
Subordinates, Suppliers and Clients	

May 2013
Application - Masters in Management	

 Kimon Georigou	

Lessons Learned	

Reasons for Implementation	

Professional	
  Development	
  
Con5nuous	
  Learning	
  and	
  Reflexion	
  	
  
Process	
  Op5misa5on	
  
Knowledge	
  Sharing	
  
May 2013
April 2013	

Kimon Georigou	

Application - Masters in Management	

THANK YOU FOR 
YOUR ATTENTION	

Kimon Georgiou

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Application Georgiou

  • 1. April 2013 Kimon Georigou Application - Masters in Management IE Business School Application KIMON GEORGIOU EXPRESS YOURSELF
  • 2. Application - Masters in Management Kimon Georigou Question F You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers and clients, located in different parts of the world? May 2013
  • 3. Application - Masters in Management Kimon Georigou Outline of Pesentation 1. Presentment of the Underlining Nature of Communication within Organisations externally and infernally 2. Development of a Conceptual Model to give a rather Prescriptive Account to Answering the Question May 2013
  • 4. Application - Masters in Management Kimon Georigou Outline of Pesentation 1. Presentment of the Underlining Nature of Communication within Organisations externally and infernally 2. Development of a Conceptual Model to give a rather Prescriptive Account to Answer the Question May 2013
  • 5. Application - Masters in Management Kimon Georigou Specifying Communication Objective To effectively deliver instructions of high importance to different target groups across the world. May 2013
  • 6. Application - Masters in Management Kimon Georigou Specifying Communication Objective To effectively deliver instructions of high importance to different target groups across the world. Manager   Clients  Supplier   Subordinates   May 2013
  • 7. Application - Masters in Management Kimon Georigou Overview Organisational Framework May 2013
  • 8. Application - Masters in Management Kimon Georigou Overview Organisational Framework Profiling and Identifying Audience May 2013
  • 9. Application - Masters in Management Kimon Georigou Overview Organisational Framework Profiling and Identifying Audience Selecting Communication Channels May 2013
  • 10. Application - Masters in Management Kimon Georigou Overview Organisational Framework Profiling and Identifying Audience Developing Messages Selecting Communication Channels May 2013
  • 11. Application - Masters in Management Kimon Georigou Overview Organisational Framework Profiling and Identifying Audience Monitoring Outcome Developing Messages Selecting Communication Channels May 2013
  • 12. Application - Masters in Management Kimon Georigou Overview Lessons Learned Organisational Framework Profiling and Identifying Audience Monitoring Outcome Developing Messages Selecting Communication Channels May 2013
  • 13. Application - Masters in Management Kimon Georigou Organisational Framework Structure Functional May 2013
  • 14. Application - Masters in Management Kimon Georigou Organisational Framework Structure Functional Divisional May 2013
  • 15. Application - Masters in Management Kimon Georigou Organisational Framework Structure Functional Divisional Matrix May 2013
  • 16. Application - Masters in Management Kimon Georigou Organisational Framework Hierarchy Flat Strict May 2013
  • 17. Application - Masters in Management Kimon Georigou Organisational Framework And for what? May 2013
  • 18. Application - Masters in Management Kimon Georigou Organisational Framework ... to Define Reporting Lines and Responsibilities! May 2013
  • 19. Application - Masters in Management Kimon Georigou Organisational Framework Culture Formal Informal May 2013
  • 20. Application - Masters in Management Kimon Georigou Organisational Framework Leadership Style Transformational May 2013
  • 21. Application - Masters in Management Kimon Georigou Organisational Framework Leadership Style Transformational Transactional May 2013
  • 22. Application - Masters in Management Kimon Georigou Organisational Framework Leadership Style Transformational Transactional Charismatic May 2013
  • 23. Application - Masters in Management Kimon Georigou Organisational Framework Leadership Style Transformational Transactional Charismatic Autocra5c   May 2013
  • 24. Application - Masters in Management Kimon Georigou Organisational Framework Leadership Style Transformational Transactional Charismatic Autocra5c   Coopera5ve   May 2013
  • 25. Application - Masters in Management Kimon Georigou Organisational Framework And for what? May 2013
  • 26. Application - Masters in Management Kimon Georigou Organisational Framework ...To know „HOW“ you should Communicate within your Organisation! May 2013
  • 27. Application - Masters in Management Kimon Georigou Profiling and Identifying Audience •  Subordinates •  Suppliers •  Clients May 2013
  • 28. Application - Masters in Management Kimon Georigou Profiling and Identifying Audience •  Subordinates •  Suppliers •  Clients Direct  Subordinates  in  Leading  Posi5on?   Indirect  Subordinates?   Loca5on?  Cultural  Differences?   May 2013
  • 29. Application - Masters in Management Kimon Georigou Profiling and Identifying Audience •  Subordinates •  Suppliers •  Clients How  many  different  Suppliers?   What  do  they  Supply?   Loca5on?  Cultural  Differences?     Direct  Subordinates  in  Leading  Posi5on?   Indirect  Subordinates?   Loca5on?  Cultural  Differences?   May 2013
  • 30. Application - Masters in Management Kimon Georigou Profiling and Identifying Audience •  Subordinates •  Suppliers •  Clients Direct  Subordinates  in  Leading  Posi5on?   Indirect  Subordinates?   Loca5on?  Cultural  Differences?   How  many  different  Suppliers?   What  do  they  Supply?   Loca5on?  Cultural  Differences?     What  Client  Segments?   What  do  they  purchase?   Loca5on?  Cultural  Differences?   May 2013
  • 31. Application - Masters in Management Kimon Georigou Selecting Communication Channels May 2013
  • 32. Application - Masters in Management Kimon Georigou Selecting Communication Channels Effective Communication through appropriate Channel! Internal Communication Systems May 2013
  • 33. Application - Masters in Management Kimon Georigou Selecting Communication Channels Effective Communication through appropriate Channel! Direct Mail, Articles, Brochures May 2013
  • 34. Application - Masters in Management Kimon Georigou Selecting Communication Channels Effective Communication through appropriate Channel! @ Email May 2013
  • 35. Application - Masters in Management Kimon Georigou Selecting Communication Channels Effective Communication through appropriate Channel! Face-to-Face Meetings May 2013
  • 36. Application - Masters in Management Kimon Georigou Selecting Communication Channels Effective Communication through appropriate Channel! Video Conference, Webinars May 2013
  • 37. Application - Masters in Management Kimon Georigou Selecting Communication Channels Effective Communication through appropriate Channel! Teleseminars, Mobile Phone May 2013
  • 38. Application - Masters in Management Kimon Georigou Selecting Communication Channels Effective Communication through appropriate Channel! Internal and External Website May 2013
  • 39. Application - Masters in Management Kimon Georigou Selecting Communication Channels Effective Communication through appropriate Channel! Adapt to Target Group! Internal Communication Systems Direct Mail, Articles, Brochures @ Email Video Conference, Webinars Teleseminars, Mobile Phone Internal and External Website Face-to-Face Meetings May 2013
  • 40. Application - Masters in Management Kimon Georigou Developing Message Fundamental Communication Principles: Language   Barriers   Other  Countries   Other  Languages   Corporate   Language?   Transla5ons   needed?   May 2013
  • 41. Application - Masters in Management Kimon Georigou Developing Message Fundamental Communication Principles: Language   Barriers   Linguis5c   Target  Group     Specific   Ac5ve,  Clear   Precise   Bias  Free   May 2013
  • 42. Application - Masters in Management Kimon Georigou Developing Message Fundamental Communication Principles: Linguis5c   Providing   Reason   Language   Barriers   Always  Provide   the  “Why”   Higher   Compliance   LeMng  People  to   get  involved   May 2013
  • 43. Application - Masters in Management Kimon Georigou Developing Message Fundamental Communication Principles: Providing   Reason   Type  Linguis5c   Language   Barriers   Downwards   Upwards   Horizontal  /   Lateral   Diagonal   External   May 2013
  • 44. Application - Masters in Management Kimon Georigou 1. Present the Underlining Nature of Communication Systems within Organisations externally and infernally 2. Development of a Conceptual Model to give a rather Prescriptive Account to Answering the Question May 2013
  • 45. Application - Masters in Management Kimon Georigou Developing Message Subordinates:         Layer: Involve Direct and Indirect Subordinates May 2013
  • 46. Application - Masters in Management Kimon Georigou Developing Message Language: Use Simple, Precise, Accurate, Specific and Unambiguous (with Respect to Culture and Policies) Subordinates:         May 2013
  • 47. Application - Masters in Management Kimon Georigou Developing Message Channel: Use Face-To-Face, Email and Communication System Subordinates:         May 2013
  • 48. Application - Masters in Management Kimon Georigou Developing Message Type: Follow the Rules of Downwards Communication Subordinates:         May 2013
  • 49. Application - Masters in Management Kimon Georigou Developing Message Suppliers  and  Clients:         Language: Use Customer-Oriented, Clear and Precise, Bias-Free Phrasing May 2013
  • 50. Application - Masters in Management Kimon Georigou Developing Message Content: Depending on Type of Product or Supply, Provide Relevant Information Suppliers  and  Clients:         May 2013
  • 51. Application - Masters in Management Kimon Georigou Developing Message Channel: Use Direct Mail, Email, Brochures, Phone Suppliers  and  Clients:         May 2013
  • 52. Application - Masters in Management Kimon Georigou Developing Message Type: Follow the Rules of External Communication Suppliers  and  Clients:         May 2013
  • 53. Application - Masters in Management Kimon Georigou Monitoring Outcome Feedback Predefined Meetings with Direct Subordinates to Evaluate Status and Outcome May 2013
  • 54. Application - Masters in Management Kimon Georigou Monitoring Outcome Feedback Reassuring Instruction Delivery to Indirect Subordinates, Suppliers and Clients May 2013
  • 55. Application - Masters in Management Kimon Georigou Lessons Learned Reasons for Implementation Professional  Development   Con5nuous  Learning  and  Reflexion     Process  Op5misa5on   Knowledge  Sharing   May 2013
  • 56. April 2013 Kimon Georigou Application - Masters in Management THANK YOU FOR YOUR ATTENTION Kimon Georgiou