I often took the initiative to suggest improvements to Dell's products, including features, design, messaging, and branding. Here I made an example of Apple, which has a consistent design language across products that reinforces its brand.
i'Dior is an idea for the Inside LVMH Program 2018. i’Dior is an in-store app that showcases models wearing latest collections dynamically and virtually interact with the app users.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
i'Dior is an idea for the Inside LVMH Program 2018. i’Dior is an in-store app that showcases models wearing latest collections dynamically and virtually interact with the app users.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
This presentation analyses the luxury industry through the Prada group case. Also, point out some new trends in this industry especially the importance of China new rich purchasing power in luxury industry.
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
This presentation provides in depth information regarding how the two brands are different from other .There identity prism,target customer and merchandise
Stella McCartney Trend Research and Design ConceptsTanise Edwards
The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
-Conducted an audit of an existing company’s digital marketing
strategy.
-Developed criteria for the audit that is appropriate to the sector and
industry and applied those criteria to assess the digital marketing capabilities of the
company.
-Followed the company throughout the semester; signed up
for e-newsletters, etc. Observations lead to recommendations.
Design Language - an essential part of market and business strategyUBM Canon
Design language defines physical characteristics, color, material applications and three-dimensional logo treatments of a company’s products.
On a business strategy level, common design language creates coherence among company products, building greater brand awareness when consumers identify and recognize the different products as part of the same family.
Discover the methodology and reasons why it is important.
From my talk at Interactions 12 in Dublin on February 2, 2012.
You know how you can recognize a Porsche sports car regardless of the model or year? This is effective design language at work. A design language establishes the visual vocabulary, relationships and hierarchies that allow diverse products to become recognizable and unified. This tool has long been used in industrial design to create coherent families of products. But as products become digital and shift to multi-platform app-driven ecosystems, what constitutes an effective design language for interaction that can drive consistency across these varied experiences?
Brand study on luxury fashion house Burberry, including history of the brand, signature style, research on store layout, facade & design of interiors, and uniqueness & quintessence of the brand.
Three wallpapers, a window display with a theme accompanied by a comprehensive design process, and one store prop concept designed by the poster is also included.
This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
This presentation analyses the luxury industry through the Prada group case. Also, point out some new trends in this industry especially the importance of China new rich purchasing power in luxury industry.
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
This presentation provides in depth information regarding how the two brands are different from other .There identity prism,target customer and merchandise
Stella McCartney Trend Research and Design ConceptsTanise Edwards
The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
-Conducted an audit of an existing company’s digital marketing
strategy.
-Developed criteria for the audit that is appropriate to the sector and
industry and applied those criteria to assess the digital marketing capabilities of the
company.
-Followed the company throughout the semester; signed up
for e-newsletters, etc. Observations lead to recommendations.
Design Language - an essential part of market and business strategyUBM Canon
Design language defines physical characteristics, color, material applications and three-dimensional logo treatments of a company’s products.
On a business strategy level, common design language creates coherence among company products, building greater brand awareness when consumers identify and recognize the different products as part of the same family.
Discover the methodology and reasons why it is important.
From my talk at Interactions 12 in Dublin on February 2, 2012.
You know how you can recognize a Porsche sports car regardless of the model or year? This is effective design language at work. A design language establishes the visual vocabulary, relationships and hierarchies that allow diverse products to become recognizable and unified. This tool has long been used in industrial design to create coherent families of products. But as products become digital and shift to multi-platform app-driven ecosystems, what constitutes an effective design language for interaction that can drive consistency across these varied experiences?
Design has to respond to an ever-higher complexity in the world. This introductory lecture investigates the core ingredients for managing design and design language as a strategic advantage.
Congratulations, your brand is about to be obsoletewilliam charnock
Presented by William Charnock and Andrea Ring at SXSW. Why the traditional marketing approach for brands no longer works in the fast changing digital age. The presentation suggests a new model for brand communications based around the concept of play.
Podcast recording of presentation available here:
http://schedule.sxsw.com/events/event_IAP7110
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
It is related to apple Inc. Vision & Mission Statement:
There are no official or written statements of vision or mission on apple website but different statements of CEO or press release may be the vision or mission of Apple. There is no specific area for vision and mission as there are no clarifications about the vision and mission.
VISION STATEMENT : (Future positon ideas)
We strive to provide users of Apple products the best experiences possible though innovative product designs and software
MISSION STATEMENT:
Not all market shares are equal, and Apple has never been about the most; we are about being the best.
We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating.
We believe in the simple not the complex. (only selected initial 3 statement by Tim)SWOT ANALYSIS:
STRENGTHS:
Safety of personal data.
Pioneer in the personal desktop computer.
Max market capitalization.
High performance production line with products like iphone, ipad, ipd, mac computer.
WEAKNESS:
15% global market show.
Significantly expensive.
Not compatible with many software and windows machine
Late production of Larger screen in smart phone.
OPPERTUNITIES:
Apple pays finger prints
In-house credit system
Product diversification
Formation of strategic partnerships
THREATS
Patent infringement
Reverse packaging
Quality problems with negative effects on sales and Apple brand image
Intense competition like Samsung, Lenovo, Chinese companies in smart phone. Dell, Sony and Toshiba in PCs.
Rising popularity of Google Android may affect its market share.
Lenovo Case Study - The raise to the global #1 PC manufacturerOliver Gottschalk
- History of Lenovo and overview of the global PC market
- Lenovo's acquisition of IBM: Match made in heaven
- Lenovo's further M&A's and globalization strategy
Apple has developed a series of computers, phones,
portable media players, software, and many other
products that have advanced technology from what
it used to be, as well as creating new needs from the
consumers.Marketing Strategy of apple iPad and future goals
This is a case analysis of the Apple 2010 Case in Strategy Management. It showcases the Blue Ocean Strategy of Apple in terms of Strategy Canvas and ERRC Framework.
This presentation is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
Gun violence reframed as a public health issueWayne Caswell
Public Health officials have a legitimate interest in preventing gun violence, even if the NRA, Congress, and the health insurance and medical industries do not, because they profit more from gun sales and treating gun injuries and long-term disabilities than from preventing them.
At Modern Health Talk, we see the future of mHealth as less about Mobile health and more about MODERN healthcare that includes all sorts of solutions for addressing demographic shift of retiring baby boomers and the resulting doctor shortage.
These solutions include mobile technologies (smartphones & tablets) and big broadband support of high-def video calls with medical imaging, as well as new delivery options such as retail clinics and insurance-funded home care (and home modifications), remote sensor monitoring, healthcare robots, Watson-like cloud services, new laws & regulations, support of family caregivers, and more.
Affiliated with Boy Scouts of America, The Vigil Honor is the highest honor that the Order of the Arrow can bestow upon its members for service to lodge, council, and Scouting.
Chipping away at healthcare special interests yetWayne Caswell
In this article about public interests versus private interests, I reflect on the healthcare progress that consumers are making despite politicians working against them.
PURPOSE -- Choosing Why you live, not just HowWayne Caswell
Slides supporting a talk given to Austin's LaunchPad Job Club about finding Purpose in your life, or your job search, using my own journey as examples.
This is the complete technical spec of HomeRF V2.01 adopted 2001/05/07.
HomeRF is a frequency-hopping spread-spectrum wireless home networking technology that once dominated the market with over 90% share, but that was when Wi-Fi was still new and expensive. The market eventually decided on a single standard for work, home and public hotspots, and it was an improved and more affordable Wi-Fi. Still, the hopping design of HomeRF has some significant technical advantages.
A history of HomeRF and collection of presentations, whitepapers, and related materials is available in the HomeRF Archives. Just Google it.
It's risky to say that something can't or won't be done, especially when technology is concerned. Here are some past quotations that still haunt their speakers today:
For Wild Flower is a community park in the Dallas suburb of Flower Mound with an interesting funding model. You'll see from the slides that individuals and businesses alike can sponsor the various park equipment and even the brick pavers and fence pickets.
The commemorative plaque credits the various politicians and business leaders that helped make the park a success, and could be a model for others trying to fund their own land purchases and park development.
I created this handout for the Democratic National Convention. Homeowners of Texas, a nonprofit consumer advocacy, was urging Congress to adopt a Homeowners' Bill of Rights that includes financial, legal, and disclosure reforms.
XPS™ One™ Sales Aid (2007 2-page flyer)Wayne Caswell
I created this for Dell as Messaging Manager for consumer desktop PCs. I did the layout and graphics and wrote all of the copy. Before leaving Dell, I got permission to use documents shown here as samples of my work.
As Dell Messaging Manager for consumer desktop PCs, I created this brochure with help from Linksys for Dell's CES product launch. The images and messaging were a collaborative effort between the two companies.
2. Dude, you’re gonna get an XPS?
RANK UP BRAND ACTIONS
Trusted, not trendy. One brand for both ends: high-end and low-priced. Expand market share with low price in
5 12% Nokia
emerging markets before adding bling & features. Then target specific customers like corporate execs.
6 15% Toyota Hybrid, reliability
11 9% CitiBank Staying big but going local
12 9% Hewlett-Packard "The PC is personal again," clebrity use endorsements
13 10% BMW Revamped 3Series, new Z4 coupe
It's more about Products than brand. Humility, responsibility, innovation, user focus. Create products people
20 44% Google
love vs. shouting about them in ads. Do what's right. Solar panels. $5K incentives to buy Prias.
25 10% Sony Flat-panel TVs, cameras, Sony-Ericsson phones make up for Playstation
28 12% UPS Brown, expansion across Europe & Asia
29 10% Nike Nike+ web site
31 -6% Dell NB colors
33 21% Apple iPhone, iPod, white wire, ID, simplicity, memorable ads
39 13% Ikea Design/Style that's affordable for the masses
42 15% Philips Health & Lifestyle technology, dumped semiconductors
44 18% Nintendo Wii (beyond gaming to entertainment & exercise) , PR firm, influential bloggers, parties, nursing homes
62 15% Amazon Viewed as an online superstore. Adding cool, participatory web services
66 10% Caterpillar Makes service calls no matter how tough the terrain
68 17% Audi Bold technology & design statements (A5 coupe, TT roadster, R8 roadster)
69 11% Adidas Celebrity endorsements (David Beckham, World Cup Soccer)
81 12% ING Sponsor of Renault F1 racing team
83 15% Cartier Bringing luxury to lower cost goods like perfume & sunglasses
88 17% Starbucks The meeting place
Source: "The Top 100 Brands," Business Week & Interbrand, August 2007 (http://www.businessweek.com/magazine/toc/07_32/B40450732bestbrands.htm)