Considering that the domain I care about most, is Retail; I found the retail specific use cases unveiled or discussed for Apple Watch to be weak, prompting me to create this. Suggested here are a few use cases that are relevant to retailers from a customer and store associate lens. Find my post on LinkedIn for more on this: https://www.linkedin.com/pulse/apple-watch-retail-part-1-vijaykrishnan-vijayakumaran Notes: Slide 1 Image Source: "The Customer" is from the April'15 edition of Self magazine Slide 2 Image Source: "The Associate" is from this site - http://www.jkentstaffing.com/expertise/position/retail-sales-associate

1. 1
Target Customer
“I don’t want to miss out on stuff that I might
really like”
Heart / Hate / Add feature to significantly
increase the relevance of recommendations,
and an easy way to discover exciting products
“I have a problem and need help”
One Touch Page for contextual help – product,
location, customer
“I want to simplify my life”
Alerts – location (directions to your offer /
store), ISPU (check out these store events),
Delivery (on our way) and Payments - NFC
THE CUSTOMER
x
+
Luke
Alex
Dana
Ian
12:20Today, Apr 5
We are ready for you.
Check out today’s
store event, we think
you will love it.

2. 2 THE ASSOCIATE
12:20Today, Apr 5
Lunch with Ian
1:00 PM - 1:30 PM
Candace – Preferred
Customer
3:00 PM - 4:00 PM
Store Mgr Chalktalk
Luke
Alex
Dana
Ian
10:29Learn
TRAINING
STATUS
LEARNING “I don’t want to miss out on stuff that I might
really like”
Elevate experience and expertise – learn,
earn, compete
“I have a problem and need help”
One Touch Page for contextual help – use
signs, code for silent interaction with other
associates
“I want to simplify my life”
Tracker – Glance to see important activities,
performance