This document contains a SWOT analysis for Apple. It discusses Apple's history of being founded in 1976 and becoming one of the most admired companies in the world. Today, Apple has over 400 retail stores globally and the iTunes Store is the world's largest music retailer. The analysis identifies Apple's strengths as consumer loyalty, brand reputation, financial performance, and innovation in mobile devices. Weaknesses include premium prices and fluctuating iPhone sales. Opportunities exist in growing markets like tablets, smartphones, and mobile advertising. Threats include economic fluctuations, trade wars, and rising component costs from competitors.

1. S.W.O.TANALYSIS
NAME: VISHAL
YEAR:- BCA 3RD YEAR
SEM: 6TH
APPLE
THINK DIFFERENT

2. HISTORY
FOUNDED ON APRIL 1ST , 1976
INCORPORATED ON JANUARY 3RD , 1977
FORTUNE MAGAZINE NAMED APPLE THE MOST
ADMIRED COMPANY IN THW WORLD FROM 2008 TO
2012
WORLD’S MOST VALUABLE BRAND IN THE OMNICOM
GROUP’S “ BEST GLOBAL BRANDS ” REPORT

3. APPLE
TODAY
• 408 Retail stores in 14
countries
• Apple stores and iTunes
Store
• iTunes is the world’s
largest music retailer
• Top ten of fortune 500
companies

4. Declining Market
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Financial
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Trust
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Cost
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Margins
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APPLE IS COMMITTED TO BRINGING THE BEST
PERSONAL COMPUTING EXPERIENCE TO
STUDENTS, EDUCATORS, CREATIVE
PROFESSIONALS AND CONSUMERS AROUND
THE WORLD THROUGH ITS INNOVATIVE
HARDWARE, SOFTWARE AND INTERNET
OFFERINGS.

5. STRENGTHS
CONSUMER LOYALTY
EXPANDING CLOSED ECOSYSTEM
BRAND REPUTATION
STRONG FINANCIAL PERFORMANCE
LEADING INNOVATOR IN MOBILE DEVICE
TECHNOLOGY
PRODUCT PROTFOLIO

6. WEAKNESS
PREMIUM PRICES
INCOMPATIBILITY WITH DIFFERENT
OS
FLUCTUATING SALES OF iPhones
FAILURE TO SEIZE SEVERAL
IMPORTANT OPPORTUNITIES

7. OPPURTUNITIES
GROWTH OF TABLET AND SMARTPHONE
MARKETS.
STRONG GROWTH OF MOBILE ADVERTISING
MARKET
AI & IoT DEVICES
GROWING SERVICE PORTFOLIO

8. THREATS
ECONOMIC FLUCTUATIONS
TRADE WARS
RISING PAY LEVELS FOR FOXCONN WORKERS
COMPETITION IN ONLINE MUSIC MARKET
PRICE PRESSURE FROM SAMSUNG OVER KEY
COMPONENTS

9. RECOMMENDATIONS
BUILD SPECIFIC PRODUCTS OF HIGH QUALITY, BUT
LESSER PRICES
INCREASE NUMBER OF APPLE STORES
CONTINUE & INTENSIFY THE SEARCH FOR
INNOVATIVE, STYLISH AND USEFUL PRODUCTS IN
ITS EXISTING AREA OF OREATIONS

10. THANK
YOU