To build a music tech product that sells and a startup that wins, founders must first deeply understand their market and the customers they intend to serve. What problems do they need solved or jobs do they need done? How much would they pay for something that does the job better? How many of them are there and how will you reach them?
Until you can answer these questions, it's not yet time to code. In his talk, Shawn will address how to turn a shiny object into a salable product, applying principles from Lean Startup and Evidence-Based Entrepreneurship.