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Customers Before Code – Music Startup Academy, May 12, 2015

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To build a music tech product that sells and a startup that wins, founders must first deeply understand their market and the customers they intend to serve. What problems do they need solved or jobs do they need done? How much would they pay for something that does the job better? How many of them are there and how will you reach them?

Until you can answer these questions, it's not yet time to code. In his talk, Shawn will address how to turn a shiny object into a salable product, applying principles from Lean Startup and Evidence-Based Entrepreneurship.

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Customers Before Code – Music Startup Academy, May 12, 2015

  1. 1. CUSTOMERS BEFORE CODE SHAWN YEAGER, BACK PORCH GROUP MUSIC STARTUP ACADEMY – NASHVILLE, MAY 12, 2015
  2. 2. HOUSEKEEPING #CBCMSA @SHAWNYEAGER 2
  3. 3. YOUR CUSTOMERS KNOW BEST
  4. 4. MOST STARTUPS 4
  5. 5. “SPOTIFY NEARS DEAL TO RAISE $400 MILLION AT $8.4 BILLION VALUATION” WSJ.COM,APRIL 10, 2015
  6. 6. 6
  7. 7. TECHCRUNCH.COM/SEARCH/ MUSIC+DEADPOOL
  8. 8. 8 FORTUNE.COM
  9. 9. THIS SHIT IS HARD
  10. 10. 0 1 2 3 4 10 OPPORTUNITY
  11. 11. 11
  12. 12. “A STARTUP IS AN ORGANIZATION FORMED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL.” –STEVE BLANK
  13. 13. 13
  14. 14. “LEAN STARTUP ISN'T ABOUT BEING CHEAP [BUT IS ABOUT] BEING LESS WASTEFUL AND STILL DOING THINGS THAT ARE BIG.” –ERIC RIES
  15. 15. WHAT LEADS TO WASTE? BOILING THE OCEAN – BUILDING TOO MUCH TOO SOON REQUIRING UNREALISTIC CHANGES IN USER BEHAVIOR REQUIRING UNREALISTIC CHANGES IN RIGHTS HOLDERS' BUSINESS MODELS LETTING ONE BIG CUSTOMER/PARTNER DRIVE PRODUCT 15
  16. 16. 16
  17. 17. 17
  18. 18. CUSTOMER DEVELOPMENT ≠
 PRODUCT DEVELOPMENT
  19. 19. 19 LEANSTACK.COM
  20. 20. DO INTERVIEWS IN PERSON WRITE A SCRIPT TAKE NOTES RECORD INTERVIEWS KEEP GOING UNTILYOU HAVE “FIT” 20
  21. 21. DON’T USE A SURVEY USE THE PHONE WING IT LETTHE RESULTS COLLECT DUST 21
  22. 22. RESOURCES MARKET-BY-NUMBERS.COM/CUSTOMER-DEVELOPMENT/ LEANSTACK.COM/CUSTOMER-DEVELOPMENT-GETTING-STARTED/ THE MOM TEST 22
  23. 23. GET IN TOUCH @SHAWNYEAGER
 
 SHAWN@BACKPORCHGROUP.COM
 BACKPORCHGROUP.COM

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