The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. 4
Apple is Multinational American corporation is one of the most recognized companies and brings new different and cutting edge technology to its customers.
is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products?
Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit: The Apple I After speak about the idea of creating a domestic computer, both decided to make and sell it.
The purpose of the company is to bring new and exciting technology to its customers to always have the newest technology and to get you to think in different ways.
Apple designs Macs, the best personal computers in the world, along with iLife, Work and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
·
Logo·The first logo whose a person under a apple-tree·Wasn’t very imaginative.·Finally the company launched with a bitten apple.·The logo was that because of the king of microprocessor
The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. 4
Apple is Multinational American corporation is one of the most recognized companies and brings new different and cutting edge technology to its customers.
is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products?
Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit: The Apple I After speak about the idea of creating a domestic computer, both decided to make and sell it.
The purpose of the company is to bring new and exciting technology to its customers to always have the newest technology and to get you to think in different ways.
Apple designs Macs, the best personal computers in the world, along with iLife, Work and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
·
Logo·The first logo whose a person under a apple-tree·Wasn’t very imaginative.·Finally the company launched with a bitten apple.·The logo was that because of the king of microprocessor
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
The skills that got you to become a creative director are not the skills you need to be a creative director. Me and Xanthe Wells, CCO of Pitch, gave this presentation at the 3% Conference in 2014. Still holds up. (It's just missing a video we shared.)
TBWA quote compilation on change on mad-blog.commad blog
Some Brands don't like change.
Change doesn't much care.
Today the people live in the network era,
while lots of brands stick in the industrial age,
relying on industrial strategies, tactics & metrics.
If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate.
But how?
An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change.
We simply put those statements togehter to unfold the whole story.
Source: mad-blog.com
The skills that got you to become a creative director are not the skills you need to be a creative director. Me and Xanthe Wells, CCO of Pitch, gave this presentation at the 3% Conference in 2014. Still holds up. (It's just missing a video we shared.)
Take a deep dive in to the social media metrics behind HUGO BOSS' social media efforts as it posts asipirational content around its line of luxury products.
Case Study 2 Apples Design Team In a surprise notice issue.pdfaakarinterio
Case Study 2. Apples Design Team
In a surprise notice issued late on Thursday, June 20, 2019, Apple announced that its chief design
officer, Jonathan Jony Ive, would be leaving the company later in the year. Ive was the man
behind the design team that created Apples most iconic productsthe iMac, the MacBook, the iPod,
the iPhone, the iPad, and the Apple Watch. Working side by side with Apples founder, Steve Jobs,
Ive led what was arguably the most successful design team in the history of business, and the
inspiration for a whole new generation of consumer electronics. It was not an exaggeration to say
that the work of his design team had rescued Apple from the edge of the abyss, and made it one
of the most highly valued companies in the world. And now Ive was moving on.
Apples Renaissance
Apples storied history is fairly well known. Steve Jobs and Steve Wozniak founded Apple
Computer in 1976. After disrupting the industry and setting a new course for personal computing,
the company struggled, and Jobs and Wozniak left the company in 1985. Jobs returned to Apple
in 1997 and put the company on a different trajectory, increasing Apples emphasis on innovation
and design.
Jobs began searching for talent, and he wanted A+ players he could use to build his design team.
Up until that time, the company had partnered with firms outside of Apple to design its products.
But Jobs wanted to bring the work in-house. Jobs and Ive had a remarkable first meeting; the two
just clicked. I cant really remember that happening really ever before, Ive said. It was the most
bizarre thing, where we were both perhaps a littlea little bit odd. We werent used to clicking.
The iMac was Jobss and Ives first big hit in 1998. Both men knew they were redesigning not just
Apples flagship computer, but the company itself. As Steven Levy put it, the iMac was the
beginning of a succession of products that changed the expectations not just of technology design
but the role of design in consumer products.
Jobs and Ive had complementary styles and complementary strengths. Ive could translate
futuristic concepts into physical objects with simplicity and sophistication. . . . Jobs was the
inspiration and the editor needed to bring these ideas to life. Ive was generally reserved, while
Jobs was famously charismatic. His reputation was one of almost maniacal micro-management
when it came to creating a new product and of almost Barnum-like mastery of hoopla and
razzmatazz when it came to selling.
But Jobs and Ive were alike in their design philosophies: both put beauty before everything else.
As Ive described it, We think alike about how products should be made to look pure and seamless.
For both, less was more. In so many ways, were trying to get the object out of the way, Ive said.
Both Jobs and Ive were equally passionate about big ideas and small details. They didnt just care
about how a product looked from the outside; they were focused on the complete picture, inside
and out.
Their.
In a two- to three-page report, identify the reasons Apple has been .pdfamitbanik23
In a two- to three-page report, identify the reasons Apple has been successful and explain how
other companies can apply Apple
Solution
Apple computers has been successful due to leadership and innovation from upper
managemente, formerly Steve Jobs.
Apple is born in a small house in Souther California (San Fernando Valley) and there were 2
persons who we can name as the founders, Steve Jobs and Stephen Wozniak and actually Jobs
was not the smartes person regarding computers like many might think but no questions asked he
was a visionary and a leader, he saw an idea and he had the vision to persue it and today we all
know what Apple computer is.
Even though Bille Gates from miscrosoft stole the idea of apple of Operations System
(Windows) Apple did not give up , they continue working and making good products. That is
other reason of the success, the products were high quality.
Innovation is another reason why apple is successful, because during the 90`s the company went
down and was about to file for bankruptcy but they sorprised the work with the Ipod , and then it
came the Iphone, Ipad and the different services from icloud, all of these are part of
diversification which is also another reason they are succeful.
Apple is able to see opportunity where many only see problems and this is why Apple is the
company that it is today..
“We’re here to put a dent in the universe,” said Steve Jobs, co-founder of Apple Computer and then chairman and CEO of Apple Inc. Today, all personal computers incorporate a version of the mouse-driven graphical user interface that Jobs perfected and popularized. The guiding spirit behind the Macintosh computer, iPod, iPad, iPhone and iTunes, Jobs is an American corporate legend. Few people worked more closely with him than Jay Elliot, a former senior vice president at Apple. In this business biography, written before Jobs died, Elliot and co-author William L. Simon detail
Jobs’s corporate achievements, his attention to product detail and his visionary leadership. Their revealing profile to those compelled by or curious about the genius of Jobs.
Attractve short presentaion on Steve Jobs including his famous life incident. Who was a charismatic pioneer of the personal computer era. With Steve Wozniak, Jobs founded Apple Inc. in 1976 and transformed the company into a world leader in telecommunications. Widely considered a visionary and a genius, he oversaw the launch of such revolutionary products as the iPod and the iPhone.
In this presentation, we talked about the Business Failure and The Business Success of Apple, and we mentioned the key takeaways. It's really an inspire example for any businesses.
Since apple establishment in 1975
apple is changing the world as we
normally know. In this paper we are analysis Apple continues innovation practices including organization culture.
This report investigates the current state of Apple Inc. which an American corporation that specializes in consumer electronics and software and examines the predicted future advancements of Apple Inc. Brief history of Apple Inc. and its current profile is initially outlined. The discussion then focuses on the founder (Steve Jobs), Products, Competitors and Strategic alliances of apple Inc. The performance of Apple Inc. is examined in relation to two main criteria: external (Porter’s Five Forces Model) and internal analysis (SWOT). It is recommended that they must scale up its production capabilities and Build or buy a cellular carrier for further continuation and growth. It also suggests that continuing a stable commitment to licensing, pushing for economies of scope between media and computers, and becoming a learning organization will help to succeed and will continue to outperform their peers.
You can have the presentation regarding this report from my profile.
Apple is one of the most successful companies in history. Even during periods in which the company struggled, it was known for being innovative. In the late 1990s and early 2000s, Apple began its rise to dominance in a range of technology areas and established itself as the trendsetter in mobile devices.
What is it that makes Apple so desirable and so special? How does the company keep up its formidable status even decades after the introduction of its first desktop computers, and what is it about the company that inspires such excitement and loyalty among its customers? Here is an analysis of some aspects that set Apple apart from their competition.
3. Innovation - kept improving the
product
Apple 1 – a circuit board , the customer would have to build the
rest of the computer themselves
Apple 11 – the customer doesn’t have to add anything
to this. It is a complete computer
This was a very popular product
4. Lack of software
and memory
and had a small screen
Steve had been concentrating on design forgetting about
the functions customers would want
Steve Jobs was sacked the company
was loosing money
5. Steve buys Pixar and sets up and
develops new software
Despite different bosses Apple was still
in trouble
Steve Jobs sells his new software to
Apple and becomes the boss again!
6. The company is still in trouble
Steve Jobs decides:-
Steve Jobs realises he needs to
diversify
moves from computers to phones,
music and entertainment
To work with his rival Bill Gates. He does a deal with Bill Gates through which Microsoft
Office could be used on Apple computers
7. Steve Jobs also decides not to
have lots and lots of products focus
time and research on a few really
good products
8. Get people thinking they must have
your products in their every day life.
Think what could people be using in
the future
Steve noticed that people had
phone, music and internet separate
put them all together
9. Importance of:-
marketing
design
innovation
Steve Jobs saw a man had a good
advertising campaign for another
company went to visit him wouldn’t leave
the man’s office until he agreed to work
with Apple
This is the logo the man came up with!
The aim is to make the company appeal to everyone not just computer geeks!
10. Importance of:-
marketing
design
innovation
Steve Jobs employs a good designer
When Steve Jobs returned to Apple he cut down production on all but
four of Apple’s sixty products
Lots of people lost their jobs but one designer stood out as being very good. His name was
Jonathan Ive . He stayed at Apple and worked with Steve Jobs who was also good at designing.
11. When Steve Jobs decided to branch out
into music he wanted to buy Soundjam
from a small company called Casady and
Greene that created it. He said if you don’t
sell my company the rights to Soundjam
we’ll develop a competitive product and
put you out of business.
Casady and Greene were forced to sell
Soundjam to Apple
The man who developed Soundjam moved
to Apple and left the small company
behind
Goodbye Casady and Greene!
12. Is it important that the company
makes a profit?
“ “””” I was worth over a million dollars when
I was 23 and over ten million dollars when
I was 24 and over a hundred million dollars
when I was 25, and it wasn’t that
important because I was never did it for
the money”
Steve Jobs
Is it more important that the company
produces an excellent product?
13. When Steve jobs came back to
Apple as the boss
He stopped spending on lots of the
products being developed,
stopped employees from travelling
business class,
replaced the board of directors who
employed him
14. Steve’s passion and drive for excellence
meant that he worked his employees hard.
When he was first in charge of the company he
earned $250 000 per year in salary but insisted
that each of his engineers earn no more than
$30 000.
The engineers also worked long hours.
The idea being that he really wanted engineers that were
interested in working at Apple rather than working for
the money. Lots of people really wanted to work on his projects and
thought he was a genius!
15. How the Business was managed
This changed over time
Steve Jobs and Steve Wozniak play around with
Computers sell circuit boards then the Apple 1 and 11
Apple 11 huge success. Lots were sold. Expand the business
Sell shares
More of a hobby than a business. Wozniak worked at
Hewlett Packard
16. How the business was organised
It changed over time
Steve Jobs and Steve Wozniak work together in the garage making circuit boards
Apple 11 lots of sales they then have a company of 1000 employees
Shares are sold in the company.
Apple now has a board of directors
The board of directors set the rules that run the organisation, decide who will be
the CEO and check that he does a good job, approve budgets and report to shareholders
The board of directors fired Steve Jobs when profits went down due to the Apple 111 not
being popular.
Apple had two new bosses but profits were still low.
When Steve Jobs came back he replaced the old Board of Directors with
a new Board of Directors!
17. Apple is it a “successful” business
Is it profitable?
Is it ethical?
Is it environmentally friendly?
Is it sustainable?
What are the strengths, weaknesses,
opportunities and threats to the
business?
18. Information for this Powerpoint has
come from this book
You might have a copy in your classroom if you want to find out more!
