Justin Ison discusses the importance of automating mobile application testing using an app crawler at the Appium Conference 2019. He emphasizes the need for speed in development and presents the app crawler as a solution to manage the complexities of validating various mobile environments and to alleviate the burden on human testers. The presentation highlights the crawler's capability to emulate user interactions, capture metadata, and improve the overall testing efficiency in a fast-paced agile world.