Max Katz presents on the choices between developing native mobile apps versus web apps. Some key factors in making the decision include developer skills required, time to market, performance, ability to access device features, cost of development, and ease of updating across platforms. Native apps allow deeper integration with device services but each platform requires different skills, whereas web apps can be built with common web technologies and more easily ported to multiple mobile platforms. The presenter recommends considering a web app approach unless the app requires device-specific features, offline use, or high performance graphics.