The document serves as a comprehensive guide to App Store Optimization (ASO) specifically for Google Play, detailing key strategies such as market and keyword research, listing optimization, and A/B testing. It emphasizes the importance of optimizing the app's store listing to enhance visibility and conversion rates. Additionally, it suggests tracking and monitoring performance to adapt strategies effectively.

1. The Ultimate ASO Guide for:
Google Play
ASO Guide

2. What is ASO?
The Ultimate ASO Guide for GOOGLE PLAY

3. ASO Strategy
The Ultimate ASO Guide for GOOGLE PLAY

4. 1. Market & Keyword
Research
The Ultimate ASO Guide for GOOGLE PLAY

5. 1. Keyword Research
The Ultimate ASO Guide for GOOGLE PLAY

6. 💡
1. Keyword Research:
The Ultimate ASO Guide for GOOGLE PLAY

7. 2. Listing optimization
& A/B testing
The Ultimate ASO Guide for GOOGLE PLAY

8. ●
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2. Listing optimization & A / B testing
The Ultimate ASO Guide for GOOGLE PLAY

9. The Ultimate ASO Guide for GOOGLE PLAY

10. The Ultimate ASO Guide for GOOGLE PLAY

11. ●
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2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

12. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

13. 2. Optimizing Play Store listing:
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The Ultimate ASO Guide for GOOGLE PLAY

14. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

15. 2. Optimizing Play Store listing:
● impact on
app search ranking
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○ Eg:
The Ultimate ASO Guide for GOOGLE PLAY

16. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

17. 2. Optimizing Play Store listing:
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eg
The Ultimate ASO Guide for GOOGLE PLAY

18. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

19. 2. Optimizing Play Store listing:
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⚠ →
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→
The Ultimate ASO Guide for GOOGLE PLAY

20. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

21. 2. Optimizing Play Store listing:
😎
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The Ultimate ASO Guide for GOOGLE PLAY

22. 2. Optimizing Play Store listing:
● → affects CTR & CVR
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The Ultimate ASO Guide for GOOGLE PLAY

23. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

24. 2. Optimizing Play Store listing:
😎
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😉
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The Ultimate ASO Guide for GOOGLE PLAY

25. 2. Optimizing Play Store listing:
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● Localize in all the languages your app is available in
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The Ultimate ASO Guide for GOOGLE PLAY

26. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

27. 2. Optimizing Play Store listing:
● Impact CVR
● →
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The Ultimate ASO Guide for GOOGLE PLAY

28. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

29. 2. Optimizing Play Store listing:
😎
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The Ultimate ASO Guide for GOOGLE PLAY

30. 3. Tracking
& Monitoring
The Ultimate ASO Guide for GOOGLE PLAY

31. 3. Tracking & Monitoring
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The Ultimate ASO Guide for GOOGLE PLAY
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32. 3. Tracking & Monitoring
→
💡
The Ultimate ASO Guide for GOOGLE PLAY

33. 3. Tracking & Monitoring
The Ultimate ASO Guide for GOOGLE PLAY

34. Final thoughts
The Ultimate ASO Guide for GOOGLE PLAY

35. The Ultimate ASO Guide for GOOGLE PLAY

36. The Ultimate ASO Guide for GOOGLE PLAY