Jiemian is a new media app created by Shanghai Newspaper Group to provide high-quality business, finance, and economics news. The app contains about 30 columns on various topics that are updated daily. Users can customize their home page by rearranging or adding columns based on their preferences. The app aims to serve independent thinkers and provide original news content as well as social and professional networking opportunities. Users can earn credits within the app by creating and sharing content that can then be used to purchase goods in the online store.