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Mobile App Development Approach:
Choosing the Right Strategy for a
Winning Go-to-Market Plan
• UNDERSTANDING MOBILE APP
DEVELOPMENT APPROACHES
• MATCHING NEEDS WITH SOLUTIONS: IDENTIFYING
THE PERFECT STRATEGY FOR A MOBILE PROJECT
• EXPLORING BEST PRACTICES FOR A SUCCESSFUL
GO-TO-MARKET STRATEGY
• CASE STUDIES
• Q&A SESSION
Webinar Agenda
Understanding Mobile
App Development
Approaches
Native apps are written in languages that the
platform they are intended for accepts.
Native Apps
• Performance
• User Experience
• Functionality
• Offline Capabilities
• 100% Match
Pros of Native App Development
NATIVE
UPSIDES
• High Cost
• Time-Consuming
• Implementation Path
• Maintenance
Cons of Native App Development
DOWNSIDES
NATIVE
Cross-platform app development refers to
the process of creating mobile applications
that can run on multiple mobile platforms.
Hybrid and Cross-Platform Apps
• Cost-Effective
• Time-Saving
• Consistency
• Easy Maintenance
• Support of Outdated Devices
and OS Versions
Pros of Cross-Platform App Development
UPSIDES
CROSS-
PLATFORM
• Performance Issues
• Limited Features
• User Experience
• OS Inconsistencies
• Wider Range of Team Skills Required
Cons of Cross-Platform App Development
DOWNSIDES
CROSS-
PLATFORM
Mobile web apps are internet-enabled apps
that are accessible from mobile devices
through a web browser.
Progressive Web Apps (PWA) are a type of
mobile web app that uses modern web
capabilities to deliver an app-like experience.
Mobile Web Applications and PWAs
• Cross-Platform Compatibility
• Easy Updates
• Discoverability
• No App Store Approval
Pros of Mobile Web Apps and PWAs
UPSIDES
PWA
• Limited Functionality
• Lower Performance
• Less Integration Options
• Development for a Browser Instead of OS
Cons of Mobile Web Apps and PWAs
DOWNSIDES
PWA
Source: Statista
Ecommerce Companies Planning to Invest in PWA
There Are Far Fewer
Bad Technologies
Than Their Misuse
SHOOTING A CANNON AT SPARROWS
Different Technical Approaches
Image Source: CoolClips.com
There are far fewer bad technologies than their misuse.
There are far fewer bad technologies than their misuse.
SQUARE PEG IN A ROUND HOLE
Different Technical Approaches
Image Source: CoolClips.com
There are far fewer bad technologies than their misuse.
LOOKING FOR A NEEDLE IN A HAYSTACK
Different Technical Approaches
Image Source: CoolClips.com
Source: Statista
Cross-Platform Frameworks Use by Developers
Fuchsia OS
Identifying the
Perfect Strategy for a
Mobile Project
Matching Needs with Solutions: Native Approach
WHEN THE NATIVE APPROACH
MIGHT BE A GOOD CHOICE
• High-Performance Games
• AR/VR Apps
• Photo and Video Editing Apps
• Fitness and Health Tracking Apps
• Navigation and GPS Apps
• Banking and Finance Apps
Matching Needs with Solutions: Hybrid Approach
WHEN THE CROSS-PLATFORM APPROACH
MIGHT BE A GOOD CHOICE
• E-Commerce Apps
• Social Networking Apps
• Messaging Apps
• Streaming Apps
• Fitness Apps
• Productivity Apps
• Proof of Concept and MVP Applications
Matching Needs with Solutions: PWA Approach
WHEN THE WEB PWA APPROACH
MIGHT BE A GOOD CHOICE?
• News and Media Sites
• Social Media Platforms
• Food and Beverage Apps
• Travel and Tourism Apps
• Educational Apps
Source: Statista
U.S. Subscription App Revenue
REID HOFFMAN
Entrepreneur. Product and
Business Strategist.
Investor. Podcaster.
"Don't wait for the perfect app. Launch your
MVP and let your users help you shape the
future of your mobile experience."
Get Your MVP Out There
Best Practices for
Successful Go-to-
Market Strategy
• UI/UX DESIGN
• COMPETITIVE ANALYSIS
• UNIQUE VALUE PROPOSITION
• PERFORMANCE
• PRICING STRATEGY
• MARKETING AND PROMOTION
• USER ONBOARDING
• LOCALIZATION
• CUSTOMER SUPPORT
• USAGE METRICS
• REGULAR UPDATES
General Recommendations
ü High-quality pictures
ü Videos
ü Meaningful descriptions
ü Relevant kewords and marketing texts
ü Analytics
App Store Optimization
YOU CAN START ASO WITH:
Platform-Speciefic UI/UX Guidelines
MATERIAL
DESIGN
HUMAN
INTERFACE
GUIDELINE
Platform-Specific Features in the App
HOME SCREEN QUICK ACTIONS
ADVANCED PUSH NOTIFICATIONS
• App Downloads/Installs
• App Metadata
• App Revenue
• Reviews and Ratings
• App Retention
• Update Cycle
• App Performance
• Usage Metrics
• Backlinks
Search Ranking in App Stores
BE READY FOR TOP GROSSING!
Image source:
Apple Inc.
Case Studies
Native Apps: Facebook
Link on a Case Study:
HTML5 App
Native App Development
Native Apps: MenHealth
React Native App
Native App Development
Link on a Case Study:
Cross-Platform Apps: Google Pay
Native App
Flutter App
Link on a Case Study:
Wrapping Up
THERE IS NO SILVER BULLET
FOLLOW THE RECOMMENDATIONS BY APPLE AND GOOGLE
DO NOT HESITATE TO CONTACT PROFESSIONALS
Recap
1
2
3
MAXIMIZING INITIAL INPUT FACILITATES INFORMED
DECISION-MAKING
4
38 INTERVIEW QUESTIONS TO
CHALLENGE MOBILE DEVELOPERS
Learn More…
CHECK OUR BLOG POST
TO CHOOSING A TRUSTED SOFTWARE
DEVELOPMENT PARTNER
Learn More…
CHECK OUR FREE GUIDE
Thank You!
+1 (847) 559-0864
sales@velvetech.com
www.velvetech.com
601 Skokie Blvd.,
Suite105,
Northbrook, IL 60062

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Mobile App Development Approach: Choosing the Right Strategy for a Winning Go-to-Market Plan

  • 1. Mobile App Development Approach: Choosing the Right Strategy for a Winning Go-to-Market Plan
  • 2. • UNDERSTANDING MOBILE APP DEVELOPMENT APPROACHES • MATCHING NEEDS WITH SOLUTIONS: IDENTIFYING THE PERFECT STRATEGY FOR A MOBILE PROJECT • EXPLORING BEST PRACTICES FOR A SUCCESSFUL GO-TO-MARKET STRATEGY • CASE STUDIES • Q&A SESSION Webinar Agenda
  • 4. Native apps are written in languages that the platform they are intended for accepts. Native Apps
  • 5. • Performance • User Experience • Functionality • Offline Capabilities • 100% Match Pros of Native App Development NATIVE UPSIDES
  • 6. • High Cost • Time-Consuming • Implementation Path • Maintenance Cons of Native App Development DOWNSIDES NATIVE
  • 7. Cross-platform app development refers to the process of creating mobile applications that can run on multiple mobile platforms. Hybrid and Cross-Platform Apps
  • 8. • Cost-Effective • Time-Saving • Consistency • Easy Maintenance • Support of Outdated Devices and OS Versions Pros of Cross-Platform App Development UPSIDES CROSS- PLATFORM
  • 9. • Performance Issues • Limited Features • User Experience • OS Inconsistencies • Wider Range of Team Skills Required Cons of Cross-Platform App Development DOWNSIDES CROSS- PLATFORM
  • 10. Mobile web apps are internet-enabled apps that are accessible from mobile devices through a web browser. Progressive Web Apps (PWA) are a type of mobile web app that uses modern web capabilities to deliver an app-like experience. Mobile Web Applications and PWAs
  • 11. • Cross-Platform Compatibility • Easy Updates • Discoverability • No App Store Approval Pros of Mobile Web Apps and PWAs UPSIDES PWA
  • 12. • Limited Functionality • Lower Performance • Less Integration Options • Development for a Browser Instead of OS Cons of Mobile Web Apps and PWAs DOWNSIDES PWA
  • 13. Source: Statista Ecommerce Companies Planning to Invest in PWA
  • 14. There Are Far Fewer Bad Technologies Than Their Misuse
  • 15. SHOOTING A CANNON AT SPARROWS Different Technical Approaches Image Source: CoolClips.com There are far fewer bad technologies than their misuse.
  • 16. There are far fewer bad technologies than their misuse. SQUARE PEG IN A ROUND HOLE Different Technical Approaches Image Source: CoolClips.com
  • 17. There are far fewer bad technologies than their misuse. LOOKING FOR A NEEDLE IN A HAYSTACK Different Technical Approaches Image Source: CoolClips.com
  • 20. Identifying the Perfect Strategy for a Mobile Project
  • 21. Matching Needs with Solutions: Native Approach WHEN THE NATIVE APPROACH MIGHT BE A GOOD CHOICE • High-Performance Games • AR/VR Apps • Photo and Video Editing Apps • Fitness and Health Tracking Apps • Navigation and GPS Apps • Banking and Finance Apps
  • 22. Matching Needs with Solutions: Hybrid Approach WHEN THE CROSS-PLATFORM APPROACH MIGHT BE A GOOD CHOICE • E-Commerce Apps • Social Networking Apps • Messaging Apps • Streaming Apps • Fitness Apps • Productivity Apps • Proof of Concept and MVP Applications
  • 23. Matching Needs with Solutions: PWA Approach WHEN THE WEB PWA APPROACH MIGHT BE A GOOD CHOICE? • News and Media Sites • Social Media Platforms • Food and Beverage Apps • Travel and Tourism Apps • Educational Apps
  • 25. REID HOFFMAN Entrepreneur. Product and Business Strategist. Investor. Podcaster. "Don't wait for the perfect app. Launch your MVP and let your users help you shape the future of your mobile experience." Get Your MVP Out There
  • 26. Best Practices for Successful Go-to- Market Strategy
  • 27. • UI/UX DESIGN • COMPETITIVE ANALYSIS • UNIQUE VALUE PROPOSITION • PERFORMANCE • PRICING STRATEGY • MARKETING AND PROMOTION • USER ONBOARDING • LOCALIZATION • CUSTOMER SUPPORT • USAGE METRICS • REGULAR UPDATES General Recommendations
  • 28. ü High-quality pictures ü Videos ü Meaningful descriptions ü Relevant kewords and marketing texts ü Analytics App Store Optimization YOU CAN START ASO WITH:
  • 30. Platform-Specific Features in the App HOME SCREEN QUICK ACTIONS ADVANCED PUSH NOTIFICATIONS
  • 31. • App Downloads/Installs • App Metadata • App Revenue • Reviews and Ratings • App Retention • Update Cycle • App Performance • Usage Metrics • Backlinks Search Ranking in App Stores BE READY FOR TOP GROSSING! Image source: Apple Inc.
  • 33. Native Apps: Facebook Link on a Case Study: HTML5 App Native App Development
  • 34. Native Apps: MenHealth React Native App Native App Development Link on a Case Study:
  • 35. Cross-Platform Apps: Google Pay Native App Flutter App Link on a Case Study:
  • 37. THERE IS NO SILVER BULLET FOLLOW THE RECOMMENDATIONS BY APPLE AND GOOGLE DO NOT HESITATE TO CONTACT PROFESSIONALS Recap 1 2 3 MAXIMIZING INITIAL INPUT FACILITATES INFORMED DECISION-MAKING 4
  • 38. 38 INTERVIEW QUESTIONS TO CHALLENGE MOBILE DEVELOPERS Learn More… CHECK OUR BLOG POST
  • 39. TO CHOOSING A TRUSTED SOFTWARE DEVELOPMENT PARTNER Learn More… CHECK OUR FREE GUIDE
  • 40. Thank You! +1 (847) 559-0864 sales@velvetech.com www.velvetech.com 601 Skokie Blvd., Suite105, Northbrook, IL 60062