Our team conducted research to learn about the apps college students use most. We created an "App Chat" Facebook page and asked questions on Twitter, LinkedIn, and our personal Facebook pages. Facebook posts received the most responses, with students mentioning social apps like Facebook, entertainment apps like Pandora, and productivity apps like Maps. However, our efforts did not receive much engagement overall, perhaps because students feel overwhelmed by the number of apps. We concluded that while people use apps heavily, they may not want to discuss them extensively.

1. Over 90% of college students
have cell phones...what are
they doing?

2. We launched
Calling All College Students: App Chat
to find out...

3. Your App Chat/
Social Media
Research Team:
Fre’Shonda Alston
Karen Arlington
DaVina Hamilton

4. Our Purpose:
To find out what apps college
students just can't live
without….

5. Our Concept:
Create a Facebook page to appeal to College
Students called App Chat!
Possible favorites could include:
Social
Educational

7. Intentions
What we hoped to do:
Gain knowledge about new and helpful apps
from college students
Sample questions
Which app helped you survive freshman year?
What app do you use most?
Can apps be a hindrance?

8. Target Audience
Group members invited Facebook college
student friends…or anyone with any
link to any college student
With one week to go...we only received
18 ‘Likes’ on our actual page

9. Panic!

10. Our “New” Approach
With hardly any response, we decided to
ask everyone one basic question on
multiple sites, like:
Twitter
LinkedIn
Personal Facebook Pages

11. We learned that…
Twitter was NOT the place to
chat about apps!
Received only 10 responses in
less than one week.

12. So then we tried…
a Linked In Poll!

13. Facebook Worked!
25 Responses to Status Updates on
our Personal Pages
And we learned about lots of new
apps we have never heard of...

14. Have you ever heard of?
Evernote
Swackett
Pulse
8Tracks
Songkick
Soundhound
Mint

15. Our Findings:
Apps$that$Smartphone$Users$Just$Cannot$Live$Without…$
$ ! Facebook! Twitter! Linked!In!Poll!
Postings! Responses! Results!
Social$Networks$ Facebook! 11! 4! 2!
Twitter! 3! 4!
Go!SMS! 1! ! !
Instagram! 1! ! !
News$and$Weather$ Local!News! 1! ! 1!
The!Weather! 1! ! !
Channel!
Games,$Entertainment$and$ Pandora! 6! 1! !
Fun$ Netflix! 1! ! !
Where’s!My!Water! 1! ! !
Scrabble!w/!Friends! 1! ! !
YouTube! 1! ! !
$ Pinterest! 4! ! !
Health$and$Fitness$ RunTracker! 2! ! !
GPS/Directions/Place$ Maps! 5! ! 3!
Finder$ Yelp! 1! ! !
Life$Management$ Online!Banking! 9! 1! !
Church! 1! ! !

16. Conclusion
People who use apps don’t really care to discuss it
We feel they experience ‘App Overload’
Are social media users not necessarily social?