Path: Why you need another social media app

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An introduction to Path: our latest social media obsession. Brought to you by the friendly faces of the Periscope Community Team.

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Path: Why you need another social media app

  1. 1. SOCIAL STUDIESPATH: WHY YOU NEED ANOTHER SOCIALMEDIA APPJanuary 2012
  2. 2. SO C IAL STU DIE S | Pat h 2
  3. 3. SO C IAL STU DIE S | Pat h so… what is Path? what started as a photo-sharing app that lost to Instagram has evolved into one social network to rule them all. 3
  4. 4. SO C IAL STU DIE S | Pat h what makes it special? •  Mobile based: Only available on iPhone and Android. •  Limited by design: Only 150 friends are allowed, so choose carefully. Why 150? That’s the limit of regular contact with other humans, according to anthropologist Robin Dunbar. Here, social media limits finally reflect your biological social limits. 4
  5. 5. SO C IAL STU DIE S | Pat h what makes it special? •  You hypocrite! We all inherently want privacy but then project mounds of personal info out to the world. We speak out of both sides of our mouths all the time. •  Now you can have it all: Never again censor yourself because you’re afraid your random high school friend or 2nd cousin will make a snarky comment on a photo. Your ‘top tier’ friends can be in the know and everyone else can be blissfully ignorant. 5
  6. 6. SO C IAL STU DIE S | Pat h what makes it special? •  Private by default: Because your social circle online is as exclusive as it is offline. Nobody can see anything about your Path until you approve them. Privacy is a top concern for Path – you control what other people see about you. •  Public by choice: Selectively choose to share via your other social media outlets (Facebook, Twitter, Foursquare and Tumblr). But only if you elect to. Otherwise, it’s only for those that get past the velvet rope. 6
  7. 7. SO C IAL STU DIE S | Pat h what’s the point? What are you doing? Where is it happening? Who are you with? Every post on your Path should answer these three fundamental questions. 7
  8. 8. SO C IAL STU DIE S | Pat h what’s the point? If Facebook is feeling a little too… crowded for you, you’ll like having a simplified feed of only your VIPs. It’s like Facebook Lite. All the sharing you want, without that nasty social media hangover. 8
  9. 9. SO C IAL STU DIE S | Pat h what’s the point? Share a photo, thought, location check-in, the music you’re listening to or the person you’re with. You can keep it private, share only with your Path friends or link selective posts to your Twitter, Facebook, Tumblr or Foursquare accounts, giving you a single publisher for your social presences. 9
  10. 10. SO C IAL STU DIE S | Pat hhow does Path stack up? APP AUDIENCE PLATFORM PROS CONS USER BASE Path Your BFFs, all 150 Mobile app only. Limited audience, Limited audience. 1+ million of them. iPhone and Android. use as social publisher or feed. Facebook Formerly your BFFs, Web, mobile web and Everyone is here. Constant privacy 800+ million now everyone and mobile app. issues/your mom your mother. is on this. Twitter Everyone and anyone, Web, mobile web, Short and sweet 140 character 105+ million unless you set your mobile app and iOS updates let you use limit, limited account to private. integration. this as a reader, so search function. you can use Twitter without ever Tweeting. Google+ Other Google+ users. Web, mobile web and It’s Google. Simple, Dude, nobody is 60+ million Smaller audience. mobile app. clean and easy. actually there. Instagram Your shutterbug Mobile app. Everyone is a iPhone only 12+ million friends. professional photographer! 10 Foursquare Your stalker friends. Mobile app. Specials, deals and Your stalker 15+ million the gamification of friends. Plus, location-based check-in social. cheaters!
  11. 11. SO C IAL STU DIE S | Pat h join us! That is, if we’re not at 150 friends already. 11
  12. 12. SO C IAL STU DIE S | Pat h Brought to you by the Periscope Community Team your friendly social media resource.Will Stark Nora McInerny Purmort Rebecca Lunna Tara Olson Evan CarpenterPensive and thoughtful. A tall glass of milk. Singer. Raconteur. Class, sass and sparkles. A loner and a rebel.@onegoodwill @noraborealis @rlunna @futureadexec @evancarpenter84 12

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