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The API portal is dead, long live the platform & the interface portals
@kvantomme
1
There is no one-size-fits-all strategy, strategy is contextual
@kvantomme
2
Internal - platform /
/ external - interface
@kvantomme
3
● Employee directory
● API scorecards
● Catalogue completeness
● Gitops
● InnerSourcing
Pronovix confidential and proprietary
Internal External
● Customer onboarding
● Lead validation
● Dev marketing & sales
● Monetisation
● Key provisioning
@kvantomme
5
The only consultancy in the world dedicated to
Open source developer portals?
@kvantomme
6
8
DEVPORTAL
AWARDS 2023
The DevPortal Awards brings
together the API community to
recognize, celebrate and
learn from the world’s
greatest developer portals
and their API documentation
since 2018.
Nomination is open until
30 June.
devportalawards.org
8 years ago devportals were primarily seen as a feature for APIM
@kvantomme
9
https://twitter.com/iamjeff75/status/283185469041283072/photo/1 by @iamjeff75
Key features:
● Key provisioning
● Catalogue
● Self service
● Developer eXperience
Pronovix confidential and proprietary
Interface for an APIM solution
Different audiences:
● Internal developers
● Partners
● Customers
● Industry
11
Pronovix confidential and proprietary
@kvantomme
2 types of portals with capabilities from a range of domains
11
● Internal portal
● API governance
● Developer onboarding
● Service catalogue
Pronovix confidential and proprietary
Internal
● Internal portal
● API governance
● Developer onboarding
● Service catalogue
● Devops portal
● InnerSource portal
Pronovix confidential and proprietary
Internal
● Internal portal
● API governance
● Developer onboarding
● Service catalogue
● Devops portal
● InnerSource portal
Pronovix confidential and proprietary
Internal
● Marketplace
● Monetisation
● Partner ecosystem
● Developer Relations
External
● Internal portal
● API governance
● Developer onboarding
● Service catalogue
● Devops portal
● InnerSource portal
Pronovix confidential and proprietary
Internal
● Marketplace
● Monetisation
● Partner ecosystem
● Developer Relations
● Developer hubs
● Documentation center
External
● Internal portal
● API governance
● Developer onboarding
● Service catalogue
● Devops portal
● InnerSource portal
Pronovix confidential and proprietary
Internal
● Marketplace
● Monetisation
● Partner ecosystem
● Developer Relations
● Developer hubs
● Documentation center
External
Platform portal
● Internal portal
● API governance
● Developer onboarding
● Service catalogue
● Devops portal
● InnerSource portal
Pronovix confidential and proprietary
Internal
Interface portal
● Marketplace
● Monetisation
● Partner ecosystem
● Developer Relations
● Developer hubs
● Documentation center
Platform portal
External
18
@kvantomme
Platform portals enable & encourage reuse
18
19
@kvantomme
Interface portals constrain how the world interacts with you
19
Enabling constraints is what complex
adaptive organisms use to manage the
complexity of the world
● To let in what feeds them
● To interact with symbionts
● To keep out what harms them
@kvantomme
20
21
@kvantomme
APIs are essential for AI readiness, both internally & externally
21
Pronovix confidential and proprietary ┃22
Pronovix confidential and proprietary ┃23
Pronovix confidential and proprietary ┃24
Pronovix confidential and proprietary ┃25
Pronovix confidential and proprietary ┃26
● The economy of scope is about the creation of reusable
shared resources that help your company to:
○ Accelerate development through improved Developer
eXperience
○ Reduce maintenance and infrastructure costs by reusing
those shared resources
Beware! The creation of a platform is an oblique goal, your
platform team should not be building your platform!
Pronovix confidential and proprietary
Internal platform portals
28
@kvantomme -
The best way to
get a platform, is
to enable its
convergence
through a
stigmergic
process on a
platform
devportal. You
have to work on it,
but you cannot
force it.
● The economy of differentiation is about generating and
capturing value in the market through:
○ A developer brand that differentiates your organization
○ Differentiated interfaces that are uniquely fit to a need
of a significant market segment
Beware! API design will become a utility, eventually
differentiation will be on service & brand, not API design!
Pronovix confidential and proprietary
External portals
APIs will evolve from products to utilities.
Today having APIs might still be a
differentiator, but this will really quickly
become table stakes. Eventually external APIs
will become a utility as designs standardise.
@kvantomme
30
Shift from devportals being about APIs only,
to devportals that are their own thing, with a
clear broader purpose.
31
What is the deal with the Jean Claude movie?
There is no need to do an epic split, you can have 2 portals instead
If you are trying to build 1 portal for all, you risk building a flea
market with an inherint purpose and architecture conflict.
Splitting these 2 functions gives you clarity of purpose:
● Internal - Platform portal - encourage reuse
● External - Interface portal - intelligent interaction
● Processes & tools to bring content from internal to external
Pronovix confidential and proprietary
Summary
We have helped customers to do all 3.
If you want to learn more, get in touch.
@kvantomme
35
https://unsplash.com/photos/GK8x_XCcDZg
https://unsplash.com/photos/pRJhn4MbsMM
https://unsplash.com/photos/nT4k2JDtwTQ
https://unsplash.com/photos/F3lBkL_y9KY
https://twitter.com/iamjeff75/status/283185469041283072
https://unsplash.com/photos/mqeQ_ql0Jas
https://unsplash.com/photos/HpMihL323k0

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apidays New York 2023 - The API portal is dead, long live the Platform- and Interface portals, Kristof van Tomme, Pronovix

  • 1. The API portal is dead, long live the platform & the interface portals @kvantomme 1
  • 2. There is no one-size-fits-all strategy, strategy is contextual @kvantomme 2
  • 3. Internal - platform / / external - interface @kvantomme 3
  • 4. ● Employee directory ● API scorecards ● Catalogue completeness ● Gitops ● InnerSourcing Pronovix confidential and proprietary Internal External ● Customer onboarding ● Lead validation ● Dev marketing & sales ● Monetisation ● Key provisioning
  • 6. The only consultancy in the world dedicated to Open source developer portals? @kvantomme 6
  • 7.
  • 8. 8 DEVPORTAL AWARDS 2023 The DevPortal Awards brings together the API community to recognize, celebrate and learn from the world’s greatest developer portals and their API documentation since 2018. Nomination is open until 30 June. devportalawards.org
  • 9. 8 years ago devportals were primarily seen as a feature for APIM @kvantomme 9 https://twitter.com/iamjeff75/status/283185469041283072/photo/1 by @iamjeff75
  • 10. Key features: ● Key provisioning ● Catalogue ● Self service ● Developer eXperience Pronovix confidential and proprietary Interface for an APIM solution Different audiences: ● Internal developers ● Partners ● Customers ● Industry
  • 11. 11 Pronovix confidential and proprietary @kvantomme 2 types of portals with capabilities from a range of domains 11
  • 12. ● Internal portal ● API governance ● Developer onboarding ● Service catalogue Pronovix confidential and proprietary Internal
  • 13. ● Internal portal ● API governance ● Developer onboarding ● Service catalogue ● Devops portal ● InnerSource portal Pronovix confidential and proprietary Internal
  • 14. ● Internal portal ● API governance ● Developer onboarding ● Service catalogue ● Devops portal ● InnerSource portal Pronovix confidential and proprietary Internal ● Marketplace ● Monetisation ● Partner ecosystem ● Developer Relations External
  • 15. ● Internal portal ● API governance ● Developer onboarding ● Service catalogue ● Devops portal ● InnerSource portal Pronovix confidential and proprietary Internal ● Marketplace ● Monetisation ● Partner ecosystem ● Developer Relations ● Developer hubs ● Documentation center External
  • 16. ● Internal portal ● API governance ● Developer onboarding ● Service catalogue ● Devops portal ● InnerSource portal Pronovix confidential and proprietary Internal ● Marketplace ● Monetisation ● Partner ecosystem ● Developer Relations ● Developer hubs ● Documentation center External Platform portal
  • 17. ● Internal portal ● API governance ● Developer onboarding ● Service catalogue ● Devops portal ● InnerSource portal Pronovix confidential and proprietary Internal Interface portal ● Marketplace ● Monetisation ● Partner ecosystem ● Developer Relations ● Developer hubs ● Documentation center Platform portal External
  • 19. 19 @kvantomme Interface portals constrain how the world interacts with you 19
  • 20. Enabling constraints is what complex adaptive organisms use to manage the complexity of the world ● To let in what feeds them ● To interact with symbionts ● To keep out what harms them @kvantomme 20
  • 21. 21 @kvantomme APIs are essential for AI readiness, both internally & externally 21
  • 22. Pronovix confidential and proprietary ┃22
  • 23. Pronovix confidential and proprietary ┃23
  • 24. Pronovix confidential and proprietary ┃24
  • 25. Pronovix confidential and proprietary ┃25
  • 26. Pronovix confidential and proprietary ┃26
  • 27. ● The economy of scope is about the creation of reusable shared resources that help your company to: ○ Accelerate development through improved Developer eXperience ○ Reduce maintenance and infrastructure costs by reusing those shared resources Beware! The creation of a platform is an oblique goal, your platform team should not be building your platform! Pronovix confidential and proprietary Internal platform portals
  • 28. 28 @kvantomme - The best way to get a platform, is to enable its convergence through a stigmergic process on a platform devportal. You have to work on it, but you cannot force it.
  • 29. ● The economy of differentiation is about generating and capturing value in the market through: ○ A developer brand that differentiates your organization ○ Differentiated interfaces that are uniquely fit to a need of a significant market segment Beware! API design will become a utility, eventually differentiation will be on service & brand, not API design! Pronovix confidential and proprietary External portals
  • 30. APIs will evolve from products to utilities. Today having APIs might still be a differentiator, but this will really quickly become table stakes. Eventually external APIs will become a utility as designs standardise. @kvantomme 30
  • 31. Shift from devportals being about APIs only, to devportals that are their own thing, with a clear broader purpose. 31
  • 32. What is the deal with the Jean Claude movie?
  • 33. There is no need to do an epic split, you can have 2 portals instead
  • 34. If you are trying to build 1 portal for all, you risk building a flea market with an inherint purpose and architecture conflict. Splitting these 2 functions gives you clarity of purpose: ● Internal - Platform portal - encourage reuse ● External - Interface portal - intelligent interaction ● Processes & tools to bring content from internal to external Pronovix confidential and proprietary Summary
  • 35. We have helped customers to do all 3. If you want to learn more, get in touch. @kvantomme 35