Research Methods
AP Psych– Chapter 2
Psychology’s Scientific Method
Alice F. Short
Hilliard Davidson High School
2.
Psychology Majors
• 2Most Commonly Required Classes:
– Research
– Statistics
A SHORT Time to Ponder
Why would these be the two most required
classes for psychology majors across the
country?
3.
Chapter Preview
• Psychology’sScientific Method
• Types of Psychological Research
• Research Samples and Settings
• Analyzing and Interpreting Data
• Conducting Ethical Research
• Thinking Critically About Research
• Scientific Method and Health and Wellness
4.
A SHORT Timeto Ponder
• As a society, do we value critical thinking?
• Is critical thinking uncomfortable sometimes?
5.
Scientific Method
• Scienceis a method.
• (It’s a VERB)
• It’s not what you study, but how you study it.
– any objective person can use the scientific method
1. observe some phenomenon
2. formulate hypothesis and predictions
3. test through empirical research
4. draw conclusions
5. evaluate the theory
6.
Scientific Method –1. Observe
• Step 1: Observe some phenomenon
– curiosity
– variables
– theory
7.
Scientific Method –2. Hypothesize
• Step 2: Formulate hypotheses and predictions
– testable prediction
– derived from theory
8.
Scientific Method –3. Research
• Step 3: Test through empirical research
– operational definition of variables
– analyze data using statistical procedures
9.
Scientific Method –4. Conclusions
• Step 4: Draw conclusions
– replication of results → reliability
– If other people cannot replicate your study, then
your result are unreliable.
– What could this potentially mean for your study?
(Think critically!)
10.
Scientific Method –5. Evaluate
• Step 5: Evaluate the theory
– change the theory?
– peer review and publication
• publish or perish
– meta-analysis – method by which researchers combine
results across studies to establish the strength of an
effect
– theory = broad umbrella category which can either be
supported or refuted by testable hypotheses
11.
Descriptive Research
• Goal:Describing a phenomenon
– observation
– surveys and interviews
– case studies
• Descriptive research does not answer
questions about how and why things are the
way they are
12.
Correlational Research
• Goal:Identify relationships (does not mean
there is a causal relationships)
– correlation coefficient: r
• -1.00 ≤ r ≤ 1.00
– strength of relationship: magnitude
– direction of relationship: + / -
Correlational Research
• PositiveCorrelations
– factors vary in same direction
– ↑ and ↑ … or … ↓ and ↓
• Negative Correlations
– factors vary in opposite direction
– ↑ and ↓ … or … ↑ and ↓
16.
Correlation and Causation
•correlation does not equal causation
• third variable problem
– Why would some people not WANT to consider a
third variable problem?
• longitudinal design
17.
Experimental Research
• Goal:Determine causation
– random assignment – extremely important in
experimental design
– independent variable(s) – manipulation
– dependent variable(s) – measurement
• All of these vocabulary terms are very
important to KNOW!
18.
Experimental Research
• ExperimentalGroup
– independent variable is manipulated
• Control Group
– treated equally, except no manipulation of
independent variable
19.
Validity
• External Validity
–representative of real world issues?
– do results generalize to the real world?
• Internal Validity
– are dependent variable changes the result of
independent variable manipulation?
– bias? logical errors?
20.
Bias and Expectations
•experimenter bias
• demand characteristics
• research participant bias
• placebo effect
• double-blind experiment
21.
Example of ExperimentalResearch:
Self Esteem
• Baumeister’s research findings:
– “high self esteem leads to aggression”
• Donnellan & Trzesniewski’s research findings:
– “low self esteem leads to aggression”
• What accounts for these different findings?
– lab-only aggression?
– type of self esteem?
22.
Applying Different ResearchMethods to the
Same Phenomenon
• Example: Election of President Barack Obama
• Possible Research Methods:
– observation
– survey and interview
– case studies
– correlational research
– experimental research
23.
Research Sample
• Population
–entire group about whom conclusion drawn
• Sample
– portion of population actually observed
• Representative Sample
– characteristics similar to population
– opposite of “biased sample”
• Random Sample
– equal chance of being selected
24.
Research Settings
• “Artificial”world – laboratory setting
– controlled setting
• Real world - natural setting
– naturalistic observation
• DISCUSSION: What are the advantages and
disadvantages of each setting?
25.
Analyzing and
Interpreting
Data
• Statistics
–mathematical methods used to report
data
• Descriptive Statistics
– describe and summarize data
– Measures of Central Tendency
• mean
• median
• mode
– Measures of Dispersion
• range
• standard deviation
• Inferential Statistics
– draw conclusions about data
– does data confirm the hypothesis?
– statistical significance
– α = 0.05 (confidence level)
– bridge between sample and
population
26.
A SHORT Timeto Ponder
• What is the difference between descriptive
statistics and inferential statistics?
27.
Research Ethics
• researchparticipants have rights
• Institutional Review Board (IRB)
• APA Guidelines
– informed consent
– confidentiality
– debriefing
– deception
28.
Animal Research inPsychology
• animal research has benefited humans
• used by 5% of researchers
• rats and mice used 90% of time
• standards of care in animal research
– housing
– feeding
– psychological and physical well being
29.
Reality TV –Ethical Issues?
• informed consent?
• Deception?
• psychological and/or physical risk?
• is the behavior real?
• DISCUSSION: What do YOU think?
30.
A Wise Consumer…
isskeptical yet open-minded!
• Cautions
– exercise caution in applying group trends to
individual experience
– avoid overgeneralizing results
– look for converging evidence
– question causal inferences
– consider the source
31.
Expressive Writing andHealth
• Results of study on suicide v. accidental death
– different survivor health
– different survivor rate of talking about the loss
• Results lead to study on writing
– those assigned to write about a trauma
experienced better physical health
32.
Chapter Summary
• Explainwhat makes psychology a science.
• Discuss common research settings and the main
types of research that are used in psychology.
• Distinguish between descriptive statistics and
inferential statistics.
• Discuss some challenges that involve ethics, bias,
and information.
• Discuss scientific studies on the effect of writing
about ones trauma.
33.
Chapter Summary
• Stepsof the Scientific Method
1. observe
2. hypothesize
3. research
4. conclude
5. evaluate
• Research Methods and Settings
– descriptive, correlational, and experimental studies
conducted in natural settings or the lab
34.
Chapter Summary
• DataAnalysis and Interpretation
– descriptive and inferential statistics
• Challenges: Research Ethics and Bias
– APA guidelines and the IRB
• Expressive Writing and Health and Wellness
– benefits of writing about trauma