Introduction to Behavioral
Introduction to Behavioral
Science
Science
I.
I. Social Sciences
Social Sciences
 The study of society and the activities and
The study of society and the activities and
relationships of individuals and groups within
relationships of individuals and groups within
society.
society.
 All subject matter is approached by a
All subject matter is approached by a
scientific approach
scientific approach
II.
II. Social Studies
Social Studies
 Courses of instruction in an elementary or
Courses of instruction in an elementary or
secondary school, encompassing social
secondary school, encompassing social
sciences such as
sciences such as
 Geography
Geography
 History
History
 Political sciences
Political sciences
III.
III. Behavioral Sciences
Behavioral Sciences
 They must deal with humans directly
They must deal with humans directly
 Animals are sometimes used for studying
Animals are sometimes used for studying
purposes
purposes
 Three types of Behavioral Sciences
Three types of Behavioral Sciences
1.
1. Psychology – studies of behavior or the individual
Psychology – studies of behavior or the individual
(personality, learning, etc.).
(personality, learning, etc.).
2.
2. Sociology – studies the behavior of man in groups.
Sociology – studies the behavior of man in groups.
Focuses on:
Focuses on:
 How and why groups develop.
How and why groups develop.
 The mores and folkways that govern them
The mores and folkways that govern them
 Mores – formal, written rules or laws
Mores – formal, written rules or laws
 Folkways – informal, accepted ways of doing things
Folkways – informal, accepted ways of doing things
3.
3. Anthropology – Studies behavior within a culture
Anthropology – Studies behavior within a culture
(culture-knowledge, beliefs, values, customs, etc.)
(culture-knowledge, beliefs, values, customs, etc.)
that are learned.
that are learned.
Types of Research Methods
Types of Research Methods
 Experimental
Experimental
– A research method designed to answer questions about cause and
A research method designed to answer questions about cause and
effect
effect
– Its main advantage over other data gathering methods is that it
Its main advantage over other data gathering methods is that it
permits the researcher to control conditions, etc.
permits the researcher to control conditions, etc.
 Sample Survey – Take a sample of a group that you are
Sample Survey – Take a sample of a group that you are
studying and survey them
studying and survey them
 Case Study – Intensive study (in-depth) of a single person
Case Study – Intensive study (in-depth) of a single person
or group
or group
 Natural Observation
Natural Observation
– You analyze a situation without getting involved (researcher stays
You analyze a situation without getting involved (researcher stays
out of the way
out of the way
– Also referred to as
Also referred to as Field Study
Field Study
– Most of the time the participants don’t know they are being watched
Most of the time the participants don’t know they are being watched
Types of Research (cont’d)
Types of Research (cont’d)
 Participant Observation – you join an existing
Participant Observation – you join an existing
group. (researcher actually gets involved)
group. (researcher actually gets involved)
– Joins the military
Joins the military
– Joins a cult
Joins a cult
 All research must be
All research must be Both
Both valid and reliable
valid and reliable
– Valid – Does the research measure what it’s suppose to
Valid – Does the research measure what it’s suppose to
measure
measure
– Reliable – The research must yield reasonably
Reliable – The research must yield reasonably
consistent results
consistent results
Types of Research Methods
Types of Research Methods
(Continued)
(Continued)
 Lets suppose we as a class wanted to do an
Lets suppose we as a class wanted to do an
experiment, how might we set the
experiment, how might we set the
experiment up?
experiment up?
– Experimental group – Those subjects
Experimental group – Those subjects
experiencing the experimental condition
experiencing the experimental condition
– Control group – Same as above but this group
Control group – Same as above but this group
experiences the key factor the Psychologist (or
experiences the key factor the Psychologist (or
any other social scientist) is evaluating.
any other social scientist) is evaluating.
Scientific Method (Approach)
Scientific Method (Approach)
1.
1. State the problem
State the problem
2.
2. Hypothesize
Hypothesize
3.
3. Gather empirical data
Gather empirical data
4.
4. Interpret the data, test your hypotheses
Interpret the data, test your hypotheses
5.
5. Evaluate and conclude
Evaluate and conclude
Requirements of the Scientific
Requirements of the Scientific
Method
Method
1.
1. Procedures must be public
Procedures must be public
2.
2. Definitions must be clear and precise
Definitions must be clear and precise
3.
3. Collection of data must be objective
Collection of data must be objective
4.
4. Findings must be reproducible
Findings must be reproducible
Spirit of Science
Spirit of Science
In order to practice the spirit of science, one must be
In order to practice the spirit of science, one must be
prejudice free, devoted to critical thinking,
prejudice free, devoted to critical thinking,
curious, and seeking truth
curious, and seeking truth
Science
Science
 Goals of Science
Goals of Science
– Describe behavior (ex. Jane was throwing food in the
Describe behavior (ex. Jane was throwing food in the
cafeteria)
cafeteria)
– Explain behavior (understand)
Explain behavior (understand)
 A behavioral scientist seeks to explain this behavior in the form
A behavioral scientist seeks to explain this behavior in the form
of a hypothesis
of a hypothesis
 Studies would have to be done to test the hypothesis.
Studies would have to be done to test the hypothesis.
– Predict behavior – behavioral scientists would predict:
Predict behavior – behavioral scientists would predict:
 Would the behavior continue
Would the behavior continue
 Is this the natural behavior
Is this the natural behavior
– Change Behavior (control) – behavioral scientists would
Change Behavior (control) – behavioral scientists would
try to:
try to:
 Control the behavior
Control the behavior
 Influence and change behavior
Influence and change behavior
Science
Science
 Advantages of Science
Advantages of Science
– Science can correct mistakes
Science can correct mistakes
– Build on previous discoveries
Build on previous discoveries
 Key assumptions of science
Key assumptions of science
– Operationalism
Operationalism
 Objective and accurate measurement of variables
Objective and accurate measurement of variables
– Determinism
Determinism
 Any event can be explained by casual laws
Any event can be explained by casual laws
 There is reasons/causes for everything
There is reasons/causes for everything
– Invariance
Invariance
 Laws do not change
Laws do not change
Science
Science
 Common Misconceptions about science
Common Misconceptions about science
– “
“Science is the same as statistics.” (although statistics
Science is the same as statistics.” (although statistics
can be a useful tool, they are not the same as science)
can be a useful tool, they are not the same as science)
– “
“Science is synonymous with technology.” Science may
Science is synonymous with technology.” Science may
use technology, but it is not technology itself.
use technology, but it is not technology itself.
 Research ethics
Research ethics
– Is the researcher biased?
Is the researcher biased?
– Does/can the subjects know they are being studied?
Does/can the subjects know they are being studied?
– Are the Subjects safe?
Are the Subjects safe?
– Is the knowledge misused?
Is the knowledge misused?
– Is the research on humans/animals ethical?
Is the research on humans/animals ethical?
– Should some topics not be studied?
Should some topics not be studied?
Psychologist vs. Psychiatrist
Psychologist vs. Psychiatrist
 Psychologist
Psychologist
– 5 yrs. B.S. psychology
5 yrs. B.S. psychology
– 2 yrs. Masters in psychology
2 yrs. Masters in psychology
– 4 yrs. PhD psychology
4 yrs. PhD psychology
– 6 yrs supervised training before individual works alone with patients
6 yrs supervised training before individual works alone with patients
– 10 yrs training
10 yrs training
– Can’t give medicine
Can’t give medicine
 Psychiatrist
Psychiatrist
– 5 yrs. B.S. Pre Med
5 yrs. B.S. Pre Med
– 4 yrs. Med School
4 yrs. Med School
– 3 yrs. Residency – have patient load
3 yrs. Residency – have patient load
– 11 yrs. Training
11 yrs. Training
– Can prescribe medicine
Can prescribe medicine
In Class Assignment
In Class Assignment
 You are now going to go through a make believe
You are now going to go through a make believe
research project (I want to see if you understand
research project (I want to see if you understand
the
the Research Method)
Research Method)
– Pick a behavior that you see here at school that would
Pick a behavior that you see here at school that would
be good to explain
be good to explain
– Put this idea into the Scientific Method for a fictitious
Put this idea into the Scientific Method for a fictitious
study
study
1.
1. What is the purpose of the study
What is the purpose of the study
2.
2. What is your hypothesis
What is your hypothesis
3.
3. What type of research would you use for this study
What type of research would you use for this study
4.
4. What data do you think you would come up with
What data do you think you would come up with
5.
5. What do you think your conclusion would be
What do you think your conclusion would be
For more detail contact us

Introduction to Behavioral Science and terminologies

  • 1.
    Introduction to Behavioral Introductionto Behavioral Science Science
  • 2.
    I. I. Social Sciences SocialSciences  The study of society and the activities and The study of society and the activities and relationships of individuals and groups within relationships of individuals and groups within society. society.  All subject matter is approached by a All subject matter is approached by a scientific approach scientific approach II. II. Social Studies Social Studies  Courses of instruction in an elementary or Courses of instruction in an elementary or secondary school, encompassing social secondary school, encompassing social sciences such as sciences such as  Geography Geography  History History  Political sciences Political sciences
  • 3.
    III. III. Behavioral Sciences BehavioralSciences  They must deal with humans directly They must deal with humans directly  Animals are sometimes used for studying Animals are sometimes used for studying purposes purposes  Three types of Behavioral Sciences Three types of Behavioral Sciences 1. 1. Psychology – studies of behavior or the individual Psychology – studies of behavior or the individual (personality, learning, etc.). (personality, learning, etc.). 2. 2. Sociology – studies the behavior of man in groups. Sociology – studies the behavior of man in groups. Focuses on: Focuses on:  How and why groups develop. How and why groups develop.  The mores and folkways that govern them The mores and folkways that govern them  Mores – formal, written rules or laws Mores – formal, written rules or laws  Folkways – informal, accepted ways of doing things Folkways – informal, accepted ways of doing things 3. 3. Anthropology – Studies behavior within a culture Anthropology – Studies behavior within a culture (culture-knowledge, beliefs, values, customs, etc.) (culture-knowledge, beliefs, values, customs, etc.) that are learned. that are learned.
  • 4.
    Types of ResearchMethods Types of Research Methods  Experimental Experimental – A research method designed to answer questions about cause and A research method designed to answer questions about cause and effect effect – Its main advantage over other data gathering methods is that it Its main advantage over other data gathering methods is that it permits the researcher to control conditions, etc. permits the researcher to control conditions, etc.  Sample Survey – Take a sample of a group that you are Sample Survey – Take a sample of a group that you are studying and survey them studying and survey them  Case Study – Intensive study (in-depth) of a single person Case Study – Intensive study (in-depth) of a single person or group or group  Natural Observation Natural Observation – You analyze a situation without getting involved (researcher stays You analyze a situation without getting involved (researcher stays out of the way out of the way – Also referred to as Also referred to as Field Study Field Study – Most of the time the participants don’t know they are being watched Most of the time the participants don’t know they are being watched
  • 5.
    Types of Research(cont’d) Types of Research (cont’d)  Participant Observation – you join an existing Participant Observation – you join an existing group. (researcher actually gets involved) group. (researcher actually gets involved) – Joins the military Joins the military – Joins a cult Joins a cult  All research must be All research must be Both Both valid and reliable valid and reliable – Valid – Does the research measure what it’s suppose to Valid – Does the research measure what it’s suppose to measure measure – Reliable – The research must yield reasonably Reliable – The research must yield reasonably consistent results consistent results
  • 6.
    Types of ResearchMethods Types of Research Methods (Continued) (Continued)  Lets suppose we as a class wanted to do an Lets suppose we as a class wanted to do an experiment, how might we set the experiment, how might we set the experiment up? experiment up? – Experimental group – Those subjects Experimental group – Those subjects experiencing the experimental condition experiencing the experimental condition – Control group – Same as above but this group Control group – Same as above but this group experiences the key factor the Psychologist (or experiences the key factor the Psychologist (or any other social scientist) is evaluating. any other social scientist) is evaluating.
  • 7.
    Scientific Method (Approach) ScientificMethod (Approach) 1. 1. State the problem State the problem 2. 2. Hypothesize Hypothesize 3. 3. Gather empirical data Gather empirical data 4. 4. Interpret the data, test your hypotheses Interpret the data, test your hypotheses 5. 5. Evaluate and conclude Evaluate and conclude
  • 8.
    Requirements of theScientific Requirements of the Scientific Method Method 1. 1. Procedures must be public Procedures must be public 2. 2. Definitions must be clear and precise Definitions must be clear and precise 3. 3. Collection of data must be objective Collection of data must be objective 4. 4. Findings must be reproducible Findings must be reproducible Spirit of Science Spirit of Science In order to practice the spirit of science, one must be In order to practice the spirit of science, one must be prejudice free, devoted to critical thinking, prejudice free, devoted to critical thinking, curious, and seeking truth curious, and seeking truth
  • 9.
    Science Science  Goals ofScience Goals of Science – Describe behavior (ex. Jane was throwing food in the Describe behavior (ex. Jane was throwing food in the cafeteria) cafeteria) – Explain behavior (understand) Explain behavior (understand)  A behavioral scientist seeks to explain this behavior in the form A behavioral scientist seeks to explain this behavior in the form of a hypothesis of a hypothesis  Studies would have to be done to test the hypothesis. Studies would have to be done to test the hypothesis. – Predict behavior – behavioral scientists would predict: Predict behavior – behavioral scientists would predict:  Would the behavior continue Would the behavior continue  Is this the natural behavior Is this the natural behavior – Change Behavior (control) – behavioral scientists would Change Behavior (control) – behavioral scientists would try to: try to:  Control the behavior Control the behavior  Influence and change behavior Influence and change behavior
  • 10.
    Science Science  Advantages ofScience Advantages of Science – Science can correct mistakes Science can correct mistakes – Build on previous discoveries Build on previous discoveries  Key assumptions of science Key assumptions of science – Operationalism Operationalism  Objective and accurate measurement of variables Objective and accurate measurement of variables – Determinism Determinism  Any event can be explained by casual laws Any event can be explained by casual laws  There is reasons/causes for everything There is reasons/causes for everything – Invariance Invariance  Laws do not change Laws do not change
  • 11.
    Science Science  Common Misconceptionsabout science Common Misconceptions about science – “ “Science is the same as statistics.” (although statistics Science is the same as statistics.” (although statistics can be a useful tool, they are not the same as science) can be a useful tool, they are not the same as science) – “ “Science is synonymous with technology.” Science may Science is synonymous with technology.” Science may use technology, but it is not technology itself. use technology, but it is not technology itself.  Research ethics Research ethics – Is the researcher biased? Is the researcher biased? – Does/can the subjects know they are being studied? Does/can the subjects know they are being studied? – Are the Subjects safe? Are the Subjects safe? – Is the knowledge misused? Is the knowledge misused? – Is the research on humans/animals ethical? Is the research on humans/animals ethical? – Should some topics not be studied? Should some topics not be studied?
  • 12.
    Psychologist vs. Psychiatrist Psychologistvs. Psychiatrist  Psychologist Psychologist – 5 yrs. B.S. psychology 5 yrs. B.S. psychology – 2 yrs. Masters in psychology 2 yrs. Masters in psychology – 4 yrs. PhD psychology 4 yrs. PhD psychology – 6 yrs supervised training before individual works alone with patients 6 yrs supervised training before individual works alone with patients – 10 yrs training 10 yrs training – Can’t give medicine Can’t give medicine  Psychiatrist Psychiatrist – 5 yrs. B.S. Pre Med 5 yrs. B.S. Pre Med – 4 yrs. Med School 4 yrs. Med School – 3 yrs. Residency – have patient load 3 yrs. Residency – have patient load – 11 yrs. Training 11 yrs. Training – Can prescribe medicine Can prescribe medicine
  • 13.
    In Class Assignment InClass Assignment  You are now going to go through a make believe You are now going to go through a make believe research project (I want to see if you understand research project (I want to see if you understand the the Research Method) Research Method) – Pick a behavior that you see here at school that would Pick a behavior that you see here at school that would be good to explain be good to explain – Put this idea into the Scientific Method for a fictitious Put this idea into the Scientific Method for a fictitious study study 1. 1. What is the purpose of the study What is the purpose of the study 2. 2. What is your hypothesis What is your hypothesis 3. 3. What type of research would you use for this study What type of research would you use for this study 4. 4. What data do you think you would come up with What data do you think you would come up with 5. 5. What do you think your conclusion would be What do you think your conclusion would be For more detail contact us

Editor's Notes

  • #2 Lecture I
  • #4 Lecture II
  • #6 Example experiment – effect of music on studying ant test scores Experimental group – those exposed to the independent variable (music while studying) Control group – those exposed to all conditions except the independent variable (no music)
  • #7 Lecture III
  • #9 Lecture IV
  • #10 Key assumptions of Science – requirements of Scientific attittudes Determinism – this is why scientists can’t believe ESP
  • #12 Big difference between them is that Psychiatrists CAN prescribe medicine and Psychologist CAN’T