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Anzo’s Intelligence Workbench 
An Agile, Affordable Intelligence 
©2014 Cambridge Semantics Inc. All rights reserved. 
Workbench Solution 
Contacts: 
Ben Szekely 
Director, Founding Engineer 
ben@cambridgesemantics.com 
Eliran Boraks 
Sr. Solutions Architect 
eboraks@cambridgesemantics.com
Introduction to Cambridge Semantics 
Cambridge Semantics the creator of Anzo, an agile, information-driven, 
easy-to-use Intelligence Workbench powered by Semantic 
Web technology. 
• CS was founded in 2007 by senior members of IBM’s Advanced Internet 
Technology Group 
• Our Anzo Software Suite is built on World Wide Web Consortium (W3C) 
open data standards and 10+ years of R&D 
©2014 Cambridge Semantics Inc. All rights reserved.
Market Intelligence Faces Incredible Data Challenges 
©2014 Cambridge Semantics Inc. All rights reserved. 
Data from many 
resources and in all 
formats 
Diverse 
sources, 
formats and 
domains 
Discovery and 
analysis is resource 
and time consuming 
Reports are 
incomplete, and 
disconnected 
Requires an Army of Skillful Business Analysts
Traditional Solutions are Inflexible and Expensive 
Which are… Yet... 
• Expensive 
• Inflexible 
• Modifications require IT 
resources 
©2014 Cambridge Semantics Inc. All rights reserved. 
• Robust 
• Secure 
• Supported by IT
Anzo is Flexible, Scalable and Cost-Effective 
Which are… Yet... 
• Easy to set-up 
• Flexible 
• Easily modified by 
Business Analysts 
©2014 Cambridge Semantics Inc. All rights reserved. 
• Robust 
• Secure 
• Supported by IT 
Anzo’s Semantic Web 
Technology
Why Semantic-Web is more Flexible then SQL 
©2014 Cambridge Semantics Inc. All rights reserved. 
SQL 
• Taking data and fitting it 
into a box (database tables) 
– Modifying the box is 
expensive 
• Like Fisher-Price, if you 
want another house you 
have to buy it. 
Semantic-Web 
• Taking data and describing it 
by using a model (ontology) 
– Modifying the model is easy 
and fast 
• Like Lego, if you want 
another house, all you have 
to do is rearrange the 
pieces.
Anzo Solves Data Challenges by 
©2014 Cambridge Semantics Inc. All rights reserved. 
Consuming data from many 
sources 
- Average integration takes 4 
hours 
Advanced BI tool 
makes it easy to 
visualize the data 
Flexible data-model 
makes it easy to link 
data in different 
structures & formats 
Anzo Intelligence 
Anzo’s ETL & API Anzo Server Anzo On the Web
Real life example: Anzo Brings Together Multiple Data 
Sources into One Dashboard 
Advertising investment 
from agency in Excel file 
©2014 Cambridge Semantics Inc. All rights reserved. 
Revenue numbers 
from Oracle DB 
Social Media 
API, plus 
Language 
Processing 
Events were entered 
using a web-form

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Anzo intelligence workbench

  • 1. Anzo’s Intelligence Workbench An Agile, Affordable Intelligence ©2014 Cambridge Semantics Inc. All rights reserved. Workbench Solution Contacts: Ben Szekely Director, Founding Engineer ben@cambridgesemantics.com Eliran Boraks Sr. Solutions Architect eboraks@cambridgesemantics.com
  • 2. Introduction to Cambridge Semantics Cambridge Semantics the creator of Anzo, an agile, information-driven, easy-to-use Intelligence Workbench powered by Semantic Web technology. • CS was founded in 2007 by senior members of IBM’s Advanced Internet Technology Group • Our Anzo Software Suite is built on World Wide Web Consortium (W3C) open data standards and 10+ years of R&D ©2014 Cambridge Semantics Inc. All rights reserved.
  • 3. Market Intelligence Faces Incredible Data Challenges ©2014 Cambridge Semantics Inc. All rights reserved. Data from many resources and in all formats Diverse sources, formats and domains Discovery and analysis is resource and time consuming Reports are incomplete, and disconnected Requires an Army of Skillful Business Analysts
  • 4. Traditional Solutions are Inflexible and Expensive Which are… Yet... • Expensive • Inflexible • Modifications require IT resources ©2014 Cambridge Semantics Inc. All rights reserved. • Robust • Secure • Supported by IT
  • 5. Anzo is Flexible, Scalable and Cost-Effective Which are… Yet... • Easy to set-up • Flexible • Easily modified by Business Analysts ©2014 Cambridge Semantics Inc. All rights reserved. • Robust • Secure • Supported by IT Anzo’s Semantic Web Technology
  • 6. Why Semantic-Web is more Flexible then SQL ©2014 Cambridge Semantics Inc. All rights reserved. SQL • Taking data and fitting it into a box (database tables) – Modifying the box is expensive • Like Fisher-Price, if you want another house you have to buy it. Semantic-Web • Taking data and describing it by using a model (ontology) – Modifying the model is easy and fast • Like Lego, if you want another house, all you have to do is rearrange the pieces.
  • 7. Anzo Solves Data Challenges by ©2014 Cambridge Semantics Inc. All rights reserved. Consuming data from many sources - Average integration takes 4 hours Advanced BI tool makes it easy to visualize the data Flexible data-model makes it easy to link data in different structures & formats Anzo Intelligence Anzo’s ETL & API Anzo Server Anzo On the Web
  • 8. Real life example: Anzo Brings Together Multiple Data Sources into One Dashboard Advertising investment from agency in Excel file ©2014 Cambridge Semantics Inc. All rights reserved. Revenue numbers from Oracle DB Social Media API, plus Language Processing Events were entered using a web-form