Cambridge Semantics created Anzo, an intelligence workbench powered by semantic web technology, to help analysts overcome challenges of discovering and analyzing data from diverse sources in different formats. Anzo provides a flexible and scalable solution that is easier and cheaper for businesses to use than traditional inflexible and expensive options. By consuming data from multiple sources using its semantic modeling, Anzo allows non-technical users to integrate, link, and visualize disparate data to create reports and dashboards.

1. Anzo’s Intelligence Workbench
An Agile, Affordable Intelligence
©2014 Cambridge Semantics Inc. All rights reserved.
Workbench Solution
Contacts:
Ben Szekely
Director, Founding Engineer
ben@cambridgesemantics.com
Eliran Boraks
Sr. Solutions Architect
eboraks@cambridgesemantics.com

2. Introduction to Cambridge Semantics
Cambridge Semantics the creator of Anzo, an agile, information-driven,
easy-to-use Intelligence Workbench powered by Semantic
Web technology.
• CS was founded in 2007 by senior members of IBM’s Advanced Internet
Technology Group
• Our Anzo Software Suite is built on World Wide Web Consortium (W3C)
open data standards and 10+ years of R&D
©2014 Cambridge Semantics Inc. All rights reserved.

3. Market Intelligence Faces Incredible Data Challenges
©2014 Cambridge Semantics Inc. All rights reserved.
Data from many
resources and in all
formats
Diverse
sources,
formats and
domains
Discovery and
analysis is resource
and time consuming
Reports are
incomplete, and
disconnected
Requires an Army of Skillful Business Analysts

4. Traditional Solutions are Inflexible and Expensive
Which are… Yet...
• Expensive
• Inflexible
• Modifications require IT
resources
©2014 Cambridge Semantics Inc. All rights reserved.
• Robust
• Secure
• Supported by IT

5. Anzo is Flexible, Scalable and Cost-Effective
Which are… Yet...
• Easy to set-up
• Flexible
• Easily modified by
Business Analysts
©2014 Cambridge Semantics Inc. All rights reserved.
• Robust
• Secure
• Supported by IT
Anzo’s Semantic Web
Technology

6. Why Semantic-Web is more Flexible then SQL
©2014 Cambridge Semantics Inc. All rights reserved.
SQL
• Taking data and fitting it
into a box (database tables)
– Modifying the box is
expensive
• Like Fisher-Price, if you
want another house you
have to buy it.
Semantic-Web
• Taking data and describing it
by using a model (ontology)
– Modifying the model is easy
and fast
• Like Lego, if you want
another house, all you have
to do is rearrange the
pieces.

7. Anzo Solves Data Challenges by
©2014 Cambridge Semantics Inc. All rights reserved.
Consuming data from many
sources
- Average integration takes 4
hours
Advanced BI tool
makes it easy to
visualize the data
Flexible data-model
makes it easy to link
data in different
structures & formats
Anzo Intelligence
Anzo’s ETL & API Anzo Server Anzo On the Web

8. Real life example: Anzo Brings Together Multiple Data
Sources into One Dashboard
Advertising investment
from agency in Excel file
©2014 Cambridge Semantics Inc. All rights reserved.
Revenue numbers
from Oracle DB
Social Media
API, plus
Language
Processing
Events were entered
using a web-form