The document discusses the transformation of video consumption and business models, emphasizing the shift towards on-demand access across various devices. It highlights case studies that demonstrate successful implementations of video training and content distribution, addressing consumer demands for flexibility. The author also debunks myths surrounding the decline of DVDs and the need for downloadable content.

1. Video Anytime,
Anywhere,
Any Device
By Bradley D. Brown
CEO

2. Agenda
} Background,Introduction, Premise,
New Terms in a New
World
} Case Studies} Anytime, anywhere, any
device?
} Myths and Truths
} Summary

3. Biofor
BradleyD.Brown

4. DreaminColor
} How often do you get the
opportunity to be your own
first customer?
} I saw a need
} I found someone solving the
need and approached them
about using it to solve my
needs (and others)
} They didn’t want to do that, so I
set out to do it on my own
This is real…and is happening
Businesses are transforming daily…

5. HowdoesaBarre
Instructorgiveaclassat4am?

6. AGuitarTeacherin
Californiateacha
lessoninJapan?

7. A professional snowmobiler provide
tips to a less seasoned rider while he’s
thousands of miles away? Year round?
} “Burandt will host clients from Lebanon,
Russia, Sweden, Iceland, Norway and Italy.”

8. Video Consumption
is Growing Exponentially
* Internet Video Consumption

9. Second (and Third) Screens Are Exploding

10. InstantStreaming&
Downloading
} Store, transcode,
deliver and
monetize video
content stored in
the cloud.
} Harness total
flexibility to offer
your content in a
variety of ways:
} Sell content
outright
} Rent
} Subscriptions
} More consumer
options equal
more revenue
opportunities

11. All Devices,
Anywhere & Anytime
• Consumers want the
ability to access content
optimized for every
screen:
• Desktop
• Laptop
• Tablet
• Smart Phone
• Smart TV
• Platform provider
handles all transcoding
and other technical
specifications

12. Marketplaces
} Your Product} Their Branding} Their Community
} Their Customer} Fewer Options (1 day
rental, purchase)} No Subscriptions} Generates Incremental
revenue

13. NetflixModel
} Your Product} Their Branding} Their Community} Their Customer} Paid based on minutes
viewed
} Generates Incremental
revenue

14. Branding (vs. Marketplace)
Branding:
• Your branding
• Your product
• Your community
Keep:
• More margin
• More profits
• Consumers
focused
• Competitors off of
your site

15. VODvs.DVD
} DVD / Physical - Pressing
and storing, Distribution,
Fulfillment - All of that is
just to get the first DVD into
their hands
} VOD – Video on Demand
} People like both virtual
and a backup (i.e.
physical)

16. NewTerms
} VOD – Video on Demand
} SVOD – Subscription-
based VOD} TVOD – Transaction
(Rental / Purchased)
VOD
} AVOD – Advertising VOD
} Transcoding –
converting mezzanine
file to formats necessary
per device

17. CaseStudy#1
BDBSoftware
} Onsite technology training –
Oracle ApEx
} Oracle ACE Director
} World renowned Oracle
expert
} Vision – Train While Sleeping
(24x365), no travel, not over
and over
} http://bdbsoftware.com

18. Anytime?
} Could previously only train
while I was awake and at a
specific location
} Now I train 24x7 – even
while I’m sleeping
} International customers
} Techies who like to work/
train all night

19. Anywhere?
} Could previously only
train wherever a plane
would take me} DVDs have limitations
} PAL vs. NTSC issues
} Must carry the DVDs
} Must have a DVD player
with you

20. AnyDevice?
} DVDs are limited to
computers and TVs
} VOD Media players for
desktops, laptops,
tablets, phones, smart
TVs (Google TVs), smart
devices (Roku, Apple
TV)
} People watch on
EVERYTHING

21. CaseStudy#2
TheDaileyMethod
} Yogo Studios around the
world
} Yogo guru, marketing
guru
} Vision – Sell digital
version since we’re
already selling a DVD
} http://thedaileymethod.com

22. CaseStudy#3
ChampionshipProductions
} Head track coach at Iowa
State University} Started recording and
doing production for
peers
} Large family business
} Vision – Need to offer
digital too – and it’s hard
} http://championshipproduction
s.com

23. CaseStudy#4
ChrisBurandt
} World Renowned
Snowmobile Expert
} Desire to do recording and
production for peers
} Currently offering
subscription (yearly,
monthly)} Request a Video
} Vision – Prove out the
model
} http://burandtv.com

24. CaseStudy#5
JoeVideographer
} World Renowned
Videographer} Services business – paid
by the hour - linear
} Now can get a slice of
every sale} Vision – do production
AND recurring revenue

25. NewBusiness
Models
} Affiliates (2
tiers)
} Rentals
} Subscriptions
} Installment
Payments
} Living Video –
build as you
go
} Drip Content
– 8 week
bootcamp
rolled out
over time
} Gifting
} Redemption
Codes
} Credit
System

26. MythorTruth?
} There are no more DVD
players
} People Won’t Download
Content} Nobody Will Watch a
Workout Video on a
Phone

27. Therearenomore
DVDPlayersinthe
world
} DVD Manufacturers and
Replicators claim they
produced more DVDs
and CDs last year than
ever before – some of
this is due toconsolidation} Many small replicators
and duplicators are gone
} DVD Players don’t exist
on phones, tablets and
more new laptops

28. PeopleWon’tDownload
} People download and
watch when they are
offline, on a plane, train,
automobiles…} Downloading is
important to people
} Protected downloads
(i.e. non-DRM free) are
important to content
owners

29. NobodyWillWatcha
WorkoutVideoona
Phone } People watch on all
devices – it simply
comes down to watching
on the device they have
with them

30. Summary
} People watch anytime,
anywhere, any device
} This is real, is happening
and is undeniable
} Solution(s) do exist –
created based on need
} Businesses aretransforming in flexible
manners – asdemonstrated