AXE Anticipated eXperience Evaluation - Early feedback on your concept and design
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Brief introduction to AXE user research method for collecting feedback on concepts and early stage designs.
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AXE Anticipated eXperience Evaluation - Early feedback on your concept and design
- 1. AXE - Anticipated eXperience Evaluation Early feedback on your concept and design
- 3. 5 years - Technology / programming 12 years - User Research and UX Design Ming Lee Australia, Canada, UK, Finland, Asia, Europe
- 4. The challenge (We want to know) How people identify with and experience products. (The challenges) It’s very difficult to imagine experiences in the future. Questions influence the participant.
- 5. AXE • Meant to be used in the very beginning of product/service development • Inspired by Marc Hassenzahl’s Attrakdiff and UX model • Qualitative method for early concept evaluation or design evaluation Gegner, L., Runonen, M. For What It Is Worth - Anticipated eXperience Evaluation, Proceedings of 8th International Design and Emotion Conference London 2012
- 6. The heart of AXE Stimuli Analysis framework
- 7. Opposed image pairs as stimuli
- 8. Process Analysis Stimuli Notes, Recording Findings Participant Moderator (Observer) Product team
- 9. Analysis: Light version Observer is also present at each session (skilled researcher and note taker). Observer and moderator discuss.
- 10. Analysis: Full version The evaluation interview is recorded and fully transcribed (word for word) Transcripts are split into text segments that are categorized as per set rules. Analysis on each category.
- 13. Steps Total time = 1-2 weeks’ of effort Plan and prepare concept and scenario Recruit participants Run sessions Transcribe Analyse
- 14. Sessions Researcher time per session: 3-6 hours Moderate, (transcribe), analyse. Session time with participant: 1 - 1.5 hours 5-6 participants/sessions are recommended per iteration
- 15. Session prerequisites 1. Concept description 2. Scenario (second-person narrative) 3. Audio recorder Peaceful room Moderator Observer (optional) Participant
- 16. Key takeaways • Get feedback early • Testing concepts • Usability and experiential feedback • The participant’s interpretation of the image is correct. • Analysis: light and full versions
- 17. Ming Lee www.linkedin.com/in/minglee ming@rexperienced.com www.rexperienced.com Slides, handbook, image pairs at http://goo.gl/RU7Czp
Editor's Notes
- During school I taught myself to use a computer I studied Information Technology, but when we had some free subjects, I was the weirdo who always chose sociology, anthropology or linguistics instead of economics. After university, I went travelling around the world and that has not stopped. I’ve lived in 5 countries and worked in many more. Starting in Australia. Joke: We didn’t have kangaroos in our at home, but they were only a few kilometres away. The first 5 years of my work were mainly on the technical side, such as programming and systems architecture. For the last decade I have focused on user experience. I cover both the Design of user interfaces as well as research. Both are interesting, design has this wonderful creative and feasibility side, but I love asking questions and digging to get answers, so this is why research is my passion.
- We have a need to ask about experiential aspects without posing questions We need to be able to interpret the answers in a sensible way
- Avoids question bias We have a need to ask about experiential aspects without posing questions We need to be able to interpret the answers in a sensible way
- We have a need to ask about experiential aspects without posing questions We need to be able to interpret the answers in a sensible way