This annual report from MCI discusses their collaborative approach to helping clients achieve their strategic objectives through face-to-face interactions and community building. MCI focuses on understanding each client's long term goals and industry to develop tailored solutions. Examples are provided of how MCI has helped clients energize employees, grow globally, and deliver events with operational excellence. The report emphasizes MCI's commitment to innovation, sustainability, and developing talent to remain ahead of industry trends and meet evolving client needs.

1. A Path to Performance
www.mci-group.com
ANNUAL
2011
The Creative Factory – 2012 – Printed on FSC paper
REPORT

2. Content Editorial
03 Editorial
The meetings and events industry has undergone
a phenomenal transformation in the last 25 years.
My father Roger Tondeur's dream began when he
We know that our client’s performance is supported
by our quest to offer solutions and technologies that
are cutting-edge and ahead of the latest trends. Our
business model is founded upon innovation and
founded MCI in 1987.
04
sustainability.
A Collaborative Our main task when MCI started was to provide
logistical support for clients, helping them to
By being part of key industry associations and
sharing knowledge, we stay ahead of the trends.
Approach produce their events on time, on budget and on
brand. Whilst this continues to be fundamental,
Creating opportunities for the learning and
development of our own talent through our MCI
the industry offering has become much more
Institute, we keep our offer relevant and skill set fresh
sophisticated and global. Our complete range of
for our clients. We convert these ideas into working
services, including creative, technology and
processes and systems that we share throughout
content solutions, continues to develop to meet
14
our global teams.
the evolving needs of our clients. With our fully
Building integrated offices in 23 countries and growing,
MCI is today considered a key global player in
Personally, I am passionate about how we help
our clients maximize the value of their content,
Community relations and connections management. extending its lifecycle, creating new revenue
streams and reaching out to new audiences. We
What we do now is based on the principle of
enhance clients' face-to-face interactions with the
building community ; that is helping our clients
latest meeting design techniques, digital content
create and nurture links and connections
activation and audio-visual technologies. I am also
amongst their stakeholders. Face-to-face
24
proud to support our commitment to Corporate
interaction is the ingredient that encourages
Social Responsibility (CSR). We were the first
Dreaming cohesion amongst people, fosters strong teams
and helps build brands and organizations that
events agency to sign the UN Global Compact
the Future reach higher and perform better. With the client’s
and we produce an annual Global Reporting
Initiative (GRI) compliant CSR report.
long term strategy placed firmly at the heart of
our approach, we strive to gain a meaningful What we do would not be possible without our
insight into their industry – whether it’s MCI talent. The diversity of our teams gives us our
healthcare, energy, technology, financial or unique approach to solving client challenges. By
32
automotive. Working together with clients to help being a team and having fun together, we find
them define, achieve and build on their original and creative solutions for our clients and
Highlights organizational objectives, wherever they are in strengthen our own community. We support our
and Perspectives the world, we create solutions that bring
measurable results. Our clients can focus on their
talent’s personal and professional dreams and
have created an annual “Dream Day” when we
core business, knowing that they have a partner encourage our people to be inspired and to aspire.
on their path to performance. MCI has been
It’s amazing to see how MCI has evolved and
instrumental in helping forward-looking
continues to innovate and develop to take our
organizations fulfill their dreams of growing
customers into the future. I am excited to be part
38
globally and reaching out to new markets.
of this journey.
Meet
MCI
Sébastien Tondeur
Chief Executive Officer
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Get to know MCI even better by downloading a QR (Quick Response) Code Reader
for your smartphone and visiting us online and across social media networks.
2 3
QR Code link on the cover : www.mci-group.com

3. A Collaborative
Approach
4
www.mci-group.com/casestudies

4. A Collaborative
Approach
Whether a client’s strategic objective is to energize performance, share a
defining moment, grow globally or deliver an event of world-class operational
excellence, a collaborative approach that combines our expertise with an
understanding of the client's industry helps achieve greater success.
Harnessing our deep local knowledge and comprehensive working
experience, we co-create efficient processes, build meaningful links and
more cohesive communities that attain stronger results. Customer as a focus
Business with integrity
Improving internal communication effectiveness, enhancing Harnessing expert tactical knowledge, regional resources Quality as a quest
productivity and encouraging employee motivation helps and local infrastructures can help organizations grow
energize performance within teams. For a corporate client
in the ICT industry, MCI created a unique moment in time
that brought together the company’s international sales
and build markets across the world. Relying on proven,
on-the-ground experience in its target growth regions
of China and the Middle East, a global professional
Commitment
representatives, promoted cohesion among its people
and inspired them to grow and strive for success together.
financial association chose MCI to help communicate
its educational offering and membership benefits
to the common goal
Working with the company’s leadership team to understand effectively across cultures and expand in new markets,
its long term business objectives of building closer working
relations between its international teams to achieve
stronger results, MCI helped make a real difference to the
in a sustainable way. MCI’s international expertise and
capacity to operate effectively across language and
cultural barriers helped the client raise brand awareness
Power of trust
organization's financial performance. in these regions, reach out to new audiences and
Face-to-face moments are a powerful means to engage
ultimately, increase membership numbers. Be a team
with an audience’s hearts and minds to influence behaviour,
communicate effectively and leverage human connections.
In 2011, MCI worked with a high profile non-profit
People around the world are more connected than ever
before thanks to innovations like social media, creating an
unprecedented culture of collaboration and a new balance
and have fun
environmental organization to create a defining moment
and facilitate content delivery, culminating in a high level
sustainable summit of world-class standard. Delivering
of power. Knowledge and ideas can be shared universally
within moments and everyone has a voice.
A co-operative attitude is essential within brands,
Spirit of winning
the client’s message in a relevant and appropriate way companies and institutions. Working in lockstep with our
helped them engage with their audience and achieve their clients allows us to bring real results and true value to their
objective of promoting sustainable dialogue among key organization.
business leaders in Asia.
Idoia Rodés Torróntegui
Chief Operating Officer (Europe)
A Collaborative
6 7
Approach

5. Achieving Results Association Clients
Energizing
Together The Climate Group
Supporting Dialogue on Sustainability Performance
The Business Summit on Climate Leadership, organized by The
Understanding what our clients need and delivering strategic solutions Climate Group, was a high level, sustainable summit centered
International Statistical Institute
around accelerating the world’s transition to a low carbon
Diversifying an Association Demographic
to their challenges is what MCI does. However, the real value that we bring economy. It was aimed at encouraging sustainable thinking
in Asia through facilitating dialogue between the relevant
comes through listening to our clients and building strong relationships decision makers and business leaders in Asia. The Climate MCI worked with the International Statistical Institute
Group returned to MCI for this event, building on a strong (ISI) to create a plan to drive membership and reach
founded on trust. Working together with our client’s vision and strategy working relationship and shared approach to sustainable out to female members and new talent. A series of
business practices. The Summit proved a successful catalyst short courses for young statisticians was held prior
at heart we can create lasting connections that reap long-term results. for continued discussion and education on sustainability by to the main congress to educate young people on
reaching out to over 150 business leaders well positioned to the profession. A “Women in Statistics” networking
implement changes within their organizations. event was run during the meeting. As a result, 2,400
Corporate Clients delegates from 125 countries attended the 58th World
Statistics Congress, with a significant increase in the
proportion of female and young delegates.
Siemens
Inspiring Growth as a Common Goal Delivering Growing Globally
The client wanted to host a motivational event in Guilin, China,
to encourage its international sales representatives to achieve Operational
greater performance in 2011. This was the third consecutive
year that MCI managed this annual meeting for Siemens. For
this Asia-Pacific event, MCI’s deep understanding of Asian
Excellence International Maritime Pilots’ Association
Growing Industry Networks and Engaging International Audiences
markets, coupled with strong ties with local suppliers meant
The International Maritime Pilots’ Association strategy including various communications
that the client could avail of cost savings and be assured the
(IMPA) designed a proactive strategy to and a new prospectus that would engage
event would be executed efficiently, being familiar with local
SKODA Auto A.S gain sponsorship and industry support to support from the industry’s leading maritime
business practices. The entire event experience reinforced the
Rejuvenating a Brand Image build its international network and make a organizations. MCI confirmed 26 sponsors
client’s core message and in an inspiring finale, participants
profit for its members. MCI worked closely and 15 exhibitors for their congress –
were motivated to work closer together and achieve greater
with its Local Organizing Committee to resulting in a major return on investment for
results in the next year. In order to communicate a reenergized brand
develop and carry out a sponsorship the association.
identity, launch new products to partners and
dealers and ultimately increase sales, Skoda
looked for a partner who had both a good
understanding of the automobile industry and Institute of Management Accountants
Amway of how to bring a brand to life through live Tapping into New Markets and Growing Globally
Delivering Inspiration Across Cultures communication. Seeking an opportunity to
present its new logo and corporate identity at The Institute of Management Accountants (IMA) sought to develop
a large European automotive tradeshow, MCI a flexible resource model to manage its expansion in China and
Amway’s leading sales representatives from China attended a five-day
helped Skoda develop a marketing strategy the Middle East in a sustainable manner, in accordance with its
Sharing
business meeting in Switzerland, which culminated in an inspirational
that turned its branding into a positive and international strategy for growth. IMA’s goals included continuing an
evening event. Amway wanted to simultaneously celebrate the
active customer-focused experience, creating acquisition strategy, improving retention rates and offering localized
fifteenth anniversary of its presence in China and the success of the
sales team. Renowned artistic and staging director Luc Petit and MCI
Geneva’s creative department designed a unique show that used
a renewed brand engagement and reaching
new audiences. Defining services through an enhanced regional office presence. MCI
combined its on-the-ground experience in the target growth regions
theme and staging to break down barriers between language and
culture. For a diverse audience, MCI delivered an event that awed
Moments with the ability to communicate effectively across languages to
develop an energized marketing approach. Membership campaigns
attracted 7,000 new members in both regions in a year and retention
and inspired, creating a special association between participants
from China with the host country. rates improved by 65%.
A Collaborative
8 9
Approach

6. Committed to Client
Success
We work hard to demonstrate
our commitment to our clients and
their long term goals. We go above
and beyond in order to develop and
nurture strong relationships. Sharing
knowledge and ideas, we strive to
stay ahead of the latest trends and
technologies. We offer our clients Nikki Walker Richard Torriani Cathie Cusin Padraic Gilligan
Vice President Association Vice President Global Congress Vice President Meetings & & Patrick Delaney
strategic solutions to help them Management & Consulting, MCI Management (PCO), MCI Events, MCI Vice Presidents Destination
Management,
achieve their business objectives. Ovation Global DMC
“ Our knowledge of how to deliver
an association’s value proposition,
products, programmes and
communications appropriately to target
audiences is critical for our clients’
growth. Our market intelligence, on-
“ We design appropriate solutions
that allow clients to reach out
to new markets, expanding and
strengthening their community.
Our tailor-made delegate boosting
programmes help connect clients
“ We build meeting programmes which
directly support client organizations’
strategic objectives. These go
beyond consulting clients on cost
savings, efficiency enhancing and
brand alignment schemes, to
“ Whether a client requires only
destination selection, local transport
and off-property dinners or a
fully inclusive destination solution
combining all services, our teams
at over 100 global destinations
the-ground customer feedback and with prospective delegates and redesigning meeting portfolios which are at hand to provide crucial
strategic advice help associations build awareness of their association ensure that the chosen approach, local knowledge and expertise.
assess opportunities and priorities and in potential growth regions. By format and vehicle serve the different VIPER, our online platform for
decide, together with MCI’s consultants, integrating social media channels delegate communities in the most multi-destination comparisons and
the most appropriate development such as Twitter, LinkedIn and relevant manner to heighten their solutions, allows us to instantly
strategy. Through our Global Content Facebook into our registration learning experience, networking customize an offer for our clients
Dissemination programme we help our systems, we encourage associations opportunities and knowledge and then review the offer in real time
associations deliver on their educational to build community around retention. In some instances we with them so that amendments,
mission and reach new markets in a knowledge and ideas. Clients and will add a virtual component to an changes and prices are all
”
cost-effective and innovative fashion. their customers can benefit from a existing meeting, to increase the immediately available.
The association benefits from a new significantly increased capacity to reach and extend the life of important
value proposition and gains new revenue communicate exchange, create, content, at the same time feeding
”
streams that allow it to reach a much maintain and grow their networks. conversation and interaction within
” ”
broader audience. the community.
A Collaborative
10 11
Approach

7. Understanding Your Strategy
At the heart of relational strategies, face-to-face interaction is a key, strategic
component for any organization whose success is measured on
performance. Organizations are recognizing the growing importance of
lasting and meaningful networks to achieve and exceed their business goals.
With technology and globalization, relationships are changing and new
business models are emerging.
Working together with clients to clarify their organization’s needs, MCI’s goal is to help define relational strategies to enable
clients to manage and maximize connections to achieve their long term business objectives.
MCI designs solutions that engender spirit and energy, motivate, drive innovation, push creativity, enhance loyalty and
encourage the achievement of greater results for organizations.
Selection of 2011 clients
Companies Associations
Olivier Croset Patrick Stuto Global Accounts Long Term AM&C Clients
Vice President Technical Chief Information Officer, MCI
Abbott ISPE International Society for Pharmaceutical Engineering
and Creative Production, Dorier
Bristol-Myers Squibb MDRT Million Dollar Round Table
IBM PMI Project Management Institute
Novartis IMA Institute of Management Accountants
“ “
Dorier and Perfectus (Dorier in Asia) Focusing on staff efficiency, data SAP IOF International Osteoporosis Foundation
audio-visual and production services help accuracy and availability on the
Long Term Clients Long Term PCO Clients
clients bring their message to life and back-end, we constantly innovate
AstraZeneca EWEA European Wind Energy Association
successfully engage their audience. We to provide a unique feature-rich
Mercedes-Benz EMBO European Molecular Biology Organisation
emphasize the importance of reliability and experience to all stakeholders,
Patek Philippe ISPN International Society for Paediatric Neurosurgery
quality of service to safeguard a client’s ensuring they have access to the SIBOS WHF World Heart Federation
brand and help create experiences that right information at the right time Vodafone Foundation WLPGA World LP GAS Association
generate real results. Using our expertise and on the right platform. Some
and strong network of international significant developments in 2011 to Preferred Vendors Agreements New AM&C Clients
partnerships, we ensure consistent and our end-to-end event management Deutsche Bank ACP American College of Physicians
cost-effective services anywhere in the platform, B-Com, include a social Kraft Foods Europe RAPS Regulatory Affairs Professionals Society
world. One example is High Definition media integration and community Microsoft SCDM Society of Clinical Data Management
Multi-Site Interactive Conferencing – a management element, an advanced Takeda R&D ASAE American Society of Association Executives
Yahoo! SLAS Society of Laboratory Automation and Screening
means of connecting participants in budget and project management
remote sites without the need for module (for Strategic Meetings
”
New Clients New PCO Clients
expensive and time-consuming travel. Management) and the introduction
Astra Tech APAGE Asia Pacific Digestive Week
of the MobileApp FactoryTM allowing DSM CFA Chartered Financial Analyst Institute
online or offline global access to Huawei ISTH International Society on Thrombosis and Haemostasis
”
meeting content. Merck Sharp & Dohme UNGC United Nations Global Compact
VMware World Water Council
A Collaborative
12 13
Approach

8. Building
Community
14 www.mci-group.com/associations
www.mci-group.com/companies

9. Building Community
As a key player in global relational strategy,
MCI helps strengthen communities by
drawing on resources and technologies MCI’s Global Reach
to design innovative and creative solutions.
MCI enables associations and companies
to open up horizons and tap into new 2073
markets, generating brand visibility. 85 600’877
24’510 662
106 91’915
20’585
With our worldwide reach comes an ability to understand, anticipate
and operate successfully in a changing marketplace. Connecting
23
people and places, our knowledge of cultural customs and business 6’942
behaviours across the globe, combined with our global-local
approach, enables us to create relevant and powerful solutions for our
clients worldwide. Understanding our clients, their industries and the
264
destination for their meeting allows us to create the perfect theatre 98’858
to stage their content. When asked to create an event in Switzerland 55
for a global client’s representatives from China, MCI designed a
spectacular bespoke show that created a special correlation between
14’755
the client’s content and the host country. Linking these meant that
MCI could help the client build a unique and impactful event to Projects delivered
showcase their message in a way that would touch each attendee.
Participant numbers
MCI helped a European leader in the energy sector develop new ways
to display and market its products at industry tradeshows that would
appeal to different cultural audiences across four continents. Utilizing
Dev Sharma
our knowledge of this industry, combined with an understanding of Vice President
diverse business cultures, MCI helped the client develop a tailor-made Strategic Account
People will still always need to meet face-to-face Conserving, distributing, enhancing and repackaging
Management
display system that allowed them to successfully showcase their and in real time, but technology can improve the clients’ content capitalizes on a key asset, creates
products at exhibitions across those diverse markets. experience and extend the lifecycle of the meeting new products and revenues and provides first-
content. Technology is the enabler that helps class education to audiences previously unable to
Providing a platform for sharing information, motivating and leverage the value of the content. Vision, creativity, participate. Content that was formerly limited to those
encouraging the building of profound and enduring relations, events marketing and an understanding of local needs able to attend the live event can now be accessed by
are integral to achieving business objectives. Managing these enhance that value. users from around the world. Social media channels
community experiences effectively can however bring an even can be created to help build community around
greater benefit. content before, during and after the event.
16 Building 17
Community

10. Brand Our Partnerships
The ‘Building Understanding and Shaping Communities SmithBucklin
Community’ Model Association Consulting Worldwide partnership with the
Globalization strategy and business planning | Global leading US-based association
content dissemination programmes | Revenues management company providing
diversification | Delegate boosting | Driving sponsorship seamless association and event
management services worldwide
Managing and Engaging Communities Ovation Global DMC,
the DMC Network & the Strategic Partners
Association Management
Worldwide partnership among
Full service management | Membership growth |
leading destination management
Project solutions | Content management
companies (DMCs) increasing our
global destination management
Performance Improvement
offering
Creative reward and incentive programmes |
Sustainable services | Content management
INCON
Worldwide partnership among
Creating Community Experiences leading professional conference
We manage Meetings & Events
organizers (PCOs) and event
and engage communities producers, providing ‘one-stop
GLOBAL LEADERSHIP IN CONFERENCES & EVENTS
Creative events | Meeting and conference planning |
shop’ congress organization and
Incentive travel | Live communications | Learning and content
management worldwide
We understand broadcasting solutions | Strategic meeting management
programmes | Peer-to-peer meetings | Hybrid events &
and shape communities technology solutions
Blue Sky Broadcast
Partnership to offer technology
We create Congress Management
Congress management and technology | Exhibition
solutions for online content
management, education portals and
community experiences management | Learning and content broadcasting solutions | event streaming for association clients
Hybrid meetings
We bring communities LTB
to life Regional partnership with a
leading agency in the field of live
communication based in Casablanca,
MCI helps clients make it happen, globally and consistently, through
a range of integrated, wholly-owned brands and partnerships.
MCI Group : Morocco. Development of MCI’s
creative and technical production offer
the other Brands in Morocco and Algeria to provide a
fully integrated service
Bringing Communities to Life
Destination Management Luc Petit Creation
Expert destination services | Incoming Partnership with Luc Petit, renowned
event organization art director, to enhance MCI’s show
production offering by providing art
Technical & Creative Production direction for live performance
Content technology | Audio-visual
and staging solutions | Media and
Between
communication
Partnership with Between, a Geneva-
Robin Lokerman Event Hospitality based furniture, decoration and fitting
CEO - Institutional Division Freelance and temporary event staff solutions company. From decorative
theming to the creation of the event
Event Management Technology ambiance, Between provides products
Integrated online event management that combine quality and originality
application
18
8 Building
g 19
Community

11. Developing
New Products
We are driven by our conviction to help our clients strengthen their A Selection of New
communities. We constantly reinvent our products and services to address Products for Companies :
changing client needs. Responding to economic, political, social and
Peer-to-Peer Meetings
industry challenges, we innovate to create solutions that help our clients Targeting the right audience and reaching the highest number of
delegates is an element that many companies need in order to
succeed on their path to performance. increase market share for their brands and products. A peer-to-
peer meeting is an innovative way to increase brand awareness by
disseminating information through inter-professional collaboration.
MCI works with clients to create a centrally coordinated
programme of small meetings with moderators and speakers in
A Selection of New Products for Associations : which a select group of peers discuss data and case studies.
Strategic Meeting Management Programmes
Delegate Boosting Driving Sponsorship Organizations today are concerned with increasing efficiency,
Delegate boosting is aimed at attracting participants and Today, exhibition and sponsorship income usually reducing spend and eliminating risk. Corporate budgets continue
expanding an association’s reach in emerging markets. In represents a significant share of overall congress revenue. to face greater levels of scrutiny, making it imperative for event
line with a client’s long term business objectives, MCI helps Building strong relationships with exhibitors and sponsors planners to demonstrate return on investment. MCI works with
association clients define their target audiences, develop is essential and is an ongoing process. MCI works with clients to understand, control and reduce their global meeting
and execute effective local sales strategies and build association clients to identify potential opportunities to spend whilst ensuring a consistent brand experience across
long term partnerships that ultimately increase delegate communicate clear-cut benefits. We help clients prioritize continents for their different audiences.
numbers and return on investment. their needs by carrying out assessments and creating
customized sponsorship packages to help increase Best Practice Meeting
Diversifying Revenues sponsor investments. Public agencies, NGOs and corporations have begun exploring
Diversifying an association’s income streams helps ensure its and implementing best practices in their organizations. Best
stability and sustainability. Identifying opportunities to invest Content Management practice meetings give experts from a variety of backgrounds and
in new initiatives, programmes and member services, MCI MCI has teamed up with Blue Sky Broadcast, a provider experiences a platform to share knowledge and ideas with their
experts help associations build a secure future whilst staying of technology solutions for online content management, peers. MCI works alongside clients to establish meeting and event
relevant for their members. Helping build connections with education portals and event streaming, to offer the platforms to disseminate their common content and best practices.
potential members, MCI works with clients to better engage worldwide association community a fully integrated
their community from board members to leaders and partners. digital education service. As a result, associations can Show Production
leverage their conference content and extend its lifecycle, Building community around an immersive brand experience is
Congress Management Technology maximizing revenue and outreach by creating spin-off hugely important for the brand to be successful. MCI has partnered
Organizing large scale conferences has become more services or adapting it for regional markets. Tailored global Ajay Bhojwani with renowned artistic director Luc Petit, to produce shows that
Director -
and more complex. Event planners have to manage every content sharing solutions work for clients regardless of the Lindsay Seth are original concepts, combining a passionate mix of poetry,
Institutional Division
audience location, language or learning requirements. Director Strategic Meetings
aspect of an event whilst minimizing costs and maximizing Management Programmes art, performance and technology. Each creation is specifically
return on investment. To help planners achieve these goals, designed for the client according to their goals, expectations and
MCI has created B-Com, an online platform that covers all budget. MCI Creation manages all aspects of creative direction
operational requirements related to an event life cycle, from and delivery of a show that helps break down barriers and create
project management to reporting and statistics. an emotional connection with an audience, enhancing their
experience and intensifying key messages.
20 Building 21
Community

12. MCI Leadership
Positions
Prominently positioned in Idoia Rodés Torróntegui Frankie Gao Sébastien Tondeur Philippe Fournier Aoife Delaney
Chief Operating Officer (Europe), MCI Managing Director China, Chief Executive Officer, MCI President of MCI in France Director of Global Sales,
many of the industry’s key Vice President of the Belgian MCI Shanghai International Chairman-Elect President of the International Ovation Global DMC
Association of Professional Board Director, ICCA China of Meeting Professionals Association of Professional Society of Incentive Travel
associations, MCI leaders Conference Organizers (BAPCO) Committee (Mainland) Planning International (MPI) 2010-11 Congress Organizers (IAPCO) Executives (SITE) Board Member
Group for 2012-14
help drive dialogue,
“BAPCO is the Belgian Association “ICCA is an association of specialists “MPI was founded in 1972 on “Education is in IAPCO’s DNA and “SITE is a global network of meetings
promote knowledge and of Professional Conference in organizing and managing the belief that meeting and event we have been providing high level and events professionals dedicated
generate innovation. At the Organizers, a not-for-profit international meetings and events, planners serve a critical role in the training seminars for our industry to delivering business results. The
association representing its members comprising over 900 member success of organizations. MPI is since 1968 in many regions of network of SITE professionals brings
forefront of the latest in institutional, legal, ethical and companies and organizations in committed to giving its members the world. Our flagship event is best-in-class solutions, insights and
association matters. BAPCO’s 87 countries worldwide. Being the very best in professional the Annual Seminar in Wolfsberg global connections to maximize the
trends and developments mission is to support initiatives part of ICCA means access to a development opportunities, insight (Switzerland) where, for the last 40 business impact of motivational
which aspire to improve the senior and truly global networking into business trends and access to years, over 3,000 attendees have experiences regardless of client
in the industry, MCI helps status of Professional Conference platform representing all sectors of a vibrant industry community. The gathered for training. The educational industry, region or culture. SITE
Organizers in Belgium and defend the meetings industry. This supports latest research on the business programme is designed by the serves as the source of expertise,
clients understand the their interests, not only with regard and facilitates MCI’s global-local value of meetings, corporate social members of our Training Academy knowledge and personal connections
to their mutual relations, but also approach. ICCA's added value is responsibility (CSR) and strategic who are selected by the Council that catapult and sustain professional
complex market offer, with other organizations and towards its unique and robust education meetings management (SMMP) of IAPCO for their knowledge, growth, and help build the value
translating it into solutions their clients. BAPCO represents programme, tailor-made for the are examples of areas to which experience and expertise in our of extraordinary motivational
a platform for knowledge-sharing meetings and events industry.” MPI makes a difference. Many MCI industry. Sharing their knowledge experiences worldwide. In particular,
that create tangible results. and developing best practice in leaders play an active role in MPI and insight on the latest trends, they the SITE Young Leaders programme
a trustworthy and transparent and regularly share the knowledge help unmask the future for PCOs and is a fantastic platform that fosters the
environment.” this brings them with their teams and other stakeholders of the meetings education and development of young
clients.” and exhibitions industry.” people starting their careers in the
meetings, events and incentive travel
industry.’’
www.iccaworld.com
www.bapco.be
www.mpiweb.org www.iapco.org
www.siteglobal.com
22 Building 23
Community

13. Dreaming
the Future
24 www.mci-group.com/csrvision
www.mci-group.com/insidemci

14. Dreaming the Future People and Culture
The cornerstone of MCI’s value proposition People and culture are at the heart of our strategy.
is the strength of our convictions. We believe As such, we cherish our richly diverse MCI employees
in the spirit of winning ; of challenging the as our most precious resource.
status quo and never being complacent.
We constantly create and develop to help our clients win. With By supporting talent via internal processes that encourage growth, development and ensure
quality as a quest we evolve and innovate, pushing the boundaries safety, we commit to the advancement and wellbeing of each individual. Believing in the
of our systems and procedures. Technology is core to the MCI way importance of a strong community, we promote opportunities for collaboration and fun,
of delivering on time and on budget. Collaboration and co-creation upholding an open and respectful working environment. Promoting accountability and engaging
are fundamental to our client approach and the power of trust is with communities beyond our own, we are dedicated to securing the sustainability of our
central to this, forming the basis of all of our relationships with industry and encouraging environmental awareness.
clients, stakeholders and our own MCI teams.
Our commitment to ‘making it happen’ for our clients starts with
our own teams and each individual therein. We recognize the
Some of our 1200+ talents’ dreams*
importance of personal growth and achievement. We encourage
all MCI talent to reach for the stars and follow their dreams ; both
personally and professionally. To honour this, MCI has declared an
Take a diving trip
annual company “Dream Day” as a day for all employees to reflect,
be inspired, plan and take action to grow and pursue their own Learn a new language
path to performance. The MCI Dream Day marks the anniversary
Climb the Mont-Blanc
of the foundation of MCI in 1987. The dream that we had then
and still have today extends far beyond MCI itself to our industry, Fall in love
driving thought and action to help shape its future and ensure its Get married and start a family
sustainability.
Swim 2km daily
Compose my own music
Take a loved one to New York
Exhibit my paintings
Ride an elephant
See the moonbow over the Victoria falls
Run the woman’s half marathon
Get fit and healthy
Own a home
Sébastien Tondeur
Chief Executive Officer
Joëlle Zumwald
Vice President
People & Culture
Sponsor children’s education
*These dreams were collected from MCI talents’ dream wall, created during a workshop at the annual
company meeting in December 2011. In the session, participants were encouraged to reflect upon spiritual,
social, recreational, professional, health and family aspects of their lives.
26 Dreaming 27
the Future

15. Supporting an Inspirational Driving Professional
Environment Aspirations
At MCI, we attract and retain talent from diverse industries and backgrounds. For MCI to deliver a high quality service that is consistent across the globe,
We leverage our cultural differences and varied experience to guarantee the skills of our teams must match the changing requirements of our complex
a unique and comprehensive approach to designing solutions for clients. marketplace. We support the development of our talent through robust and
proven training programmes. Our clients can be assured that our strong
expertise will accompany them on their path to performance, helping them
Our diversity means we are ideally positioned to
operate effectively across cultures in today’s achieve real business results.
marketplace. Operating as One MCI, we foster a
spirit of collaboration between all of our teams. We By engaging in MCI Institute’s Some of the courses run
believe in the power of trust and mutual respect as extensive learning and by the MCI Institute in 2011 include :
fundamental building blocks for a united approach. development opportunities,
We offer unparalleled access to the brightest minds which counted 100+ topics • Building Association Brand Awareness and Maximizing
in the industry and ensure our clients have access to delivered in 2011, our people ROI Sustainable Event Management, Measurement and
the highest quality of service, regardless of location. improve their skills and Reporting
capabilities to meet our clients’ • Trends and Innovation in the Pharmaceutical Industry
Creating and supporting opportunities for our teams ever-changing needs. Throughout
• Integrating Social Media into a Communications
to achieve and grow, we are dedicated to their the year, our 1200+ employees
Campaign
learning and development. We treasure each collaborate in real time training
• Trends Impacting Associations & Corporations
individual for their unique contribution and encourage sessions, face-to-face
workshops, industry certification • Networking : The Power of Human Connections
the fulfillment of personal as well as professional
aspirations. Day after day, we are inspired by the programmes and week-long • Dissemination : A New Value Proposition
passion and commitment of our people. academies in Europe and Asia. • MPI Global Certificate in Meetings and Business Events
2011 : MCI Institute in numbers
50+ 60+ 853
learning hours delivered
147
attendees to MCI
90
MCI managers participated
in over 90 different topics. Institute’s Academies in the flagship Online
nationalities languages (increase of 276% in topic held in Europe and Management Development
Carlo Saya Jacqueline Choy portfolio) Asia Programme - Harvard
Group HR Manager Regional HR Manager
157% increase on 2010 ManageMentor ®
(Asia-Pacific)
2011 : our people in numbers
MCI employees MCI management team MCI invests in talent development
9
MCI employees attained
18
staff attained MPI’s
115
training days
the Certified Meeting’s Global Certificate (combined total of
35% 62% and ensures job security with : Professionals (CMP) in Meetings and face-to-face and
men men
15% designation Business Events –
Level 3
online workshops)
fixed term
65%
women
38%
women
10%
interns
1866
enrolments to Institute
8635
combined total of learning
workshops organized at hours received
75% Avinash Chandarana
Group Learning group and regional level 72% increase on 2010
permanent staff & Development Director 172% increase on 2010
28 Dreaming 29
the Future

16. Adding Value Through Promoting
Sustainability Health & Safety
Our CSR programmes bring added value to clients and their
communities and are designed to enable organizations to Constantly strengthening our tools and processes, MCI is dedicated
improve efficiency, quality and accelerate innovation. These to staying ahead of the latest trends, methodologies and technologies.
sustainability programmes help clients make cost savings, Our clients, employees and stakeholders know that we take our
reduce their negative environmental impact and build positive responsibility for health and safety seriously. Our teams receive continuous
brand reputation. training to ensure they have the most up-to-date information, allowing them
to handle any challenging situation that may arise.
We believe that our quest for a sustainable future starts with our own organization. Dedicated
to establishing sustainable processes and supporting community projects across the group,
MCI invested over €173,000 in its own sustainable efforts in 2011.
Beyond producing a secure event, we are driven by our commitment to people and the planet and strive to deliver not
only safe, but sustainable events for our clients. Consequently, we have developed the Event Safety and Sustainability
Tool (ESST) which allows us to measure these two aspects of our events, making sure we can constantly improve our
2011 : key successes and actions approach.
Clients Community
MCI organized 15 group-wide events within the MCI employees invested 1,253 hours and raised
sustainability sector in 2011. Of all major €207,597 through community projects,
proposals, 54% now include information about supporting 50 charities. MCI talent worked with 2011 : Health & Safety in numbers
our CSR commitment and services. MCI the Little Dreams Foundation, to write, record and
provided logistical and strategic advisory market a song which raised €12,300 in proceeds
services to the UN Global Compact Business to support young adults from challenging
Forum at the RIO+20 Conference and the GRI
Global Conference on Sustainability among
others. MCI leads sustainable destination
backgrounds to achieve their dreams.
Operations
70%
of events were
improvement projects in Copenhagen, MCI implemented a Supplier Code of Conduct, to assessed for safety
Gothenburg and Costa Del Sol and is working
with ICCA Scandinavia to create the world’s
first “Sustainable Meetings Region”.
which 67 key international partners (representing
45% of group spend) have subscribed. Our new
Event Safety and Sustainability Tool (ESST),
and security risks
500
employees have
allows us to assess the safety and the participated in full
Governance
Of our current 47 offices, 34 measured their
social and environmental footprint and CSR
sustainability risk of all our events.
Industry
12
active Health &
Health & Safety
training since 2008
including principles,
processes and tools
performance in 2011. Our 2010 sustainability Our sustainability management team are Safety checklists
report, entitled “Taking Action” was the first leaders of the Green Meeting Industry Council to benchmark
produced by an international event agency that and have helped develop the GRI, ISO20121 events were
was Global Reporting Initiative (GRI) compliant and APEX sustainable event standards. Since developed by
(for more information on GRI Reporting visit 2009, MCI leaders have delivered over MCI
www.globalreporting.org). 129 keynote sessions and workshops on
Emmanuel André Min Liu
sustainability. Health & Safety Director – Corporate Division
Manager (H&S Coordinator)
Dreaming Guy Bigwood
30 Group Sustainability Director 31
the Future

17. Highlights
and
Perspectives
32
www.mci-group.com/mcinews

18. Highlights and Perspectives
In turbulent times, it appears that trust and human connections are more MCI Key Milestones : the Evolution of an Integrated and
Structured Group
important than ever. Despite a year full of global economic, political and
Through a logical and pertinent development plan, we respond proactively to market
environmental challenges, which in turn affected the meetings and events needs by enhancing our offering to clients year after year.
industry, MCI performed well. Experiencing significant growth across the group
in 2011, MCI added new teams in Buenos Aires, Dubai, Munich, Toronto,
Vancouver and Stockholm.
1987 MCI’s foundation, centered on a vision to ‘create strong
connections between real people, in real places, in real time.’
Destination Management (DMC), Professional Congress
Organization (PCO) and Meetings and Events are the
company’s core competencies.
In 2011 we celebrated many successes with our clients. MCI’s governance structure will evolve in 2012 to support our Introduction of Performance Improvement
One highlight was a project centred on a rebranding ambitious goals, streamlining our management processes, 1999 Programmes, deepening MCI's expertise in the
management of people and relationships.
initiative for a multinational company where MCI creating more face-to-face time with clients, giving more
organized 139 simultaneous events worldwide, involving representation to specialty services on our Business Board
18,171 people. MCI offices and talent celebrated many and supporting our worldwide alignment and consistency Acquisition of GIC Management, expanding MCI skills
achievements in 2011. MCI in Australia was awarded with a new global management structure. Expansion will 2003 and expertise to include Association Management
& Consulting ; broadening MCI’s capabilities
Top Meeting and Event Management Company at continue in 2012 with new ventures in Asia and the Americas
encompassing strategy, creation and logistics.
Meetings & Events Australia’s National Awards, our and other growth projects still in the pipeline.
CEO Sébastien Tondeur won the prestigious Ernst &
Young Entrepreneur of the Year award in the category MCI is evolving to meet changing client needs. Our clients will
of Trade/Services (Switzerland) and we added yet more
Certified Meeting Professionals (CMP) to our teams.
soon be introduced to new services aimed at helping them
to achieve their goals in a rapidly evolving and competitive
2005 Launch of the new brand signature, ‘Building
Community’, capturing MCI’s commitment and vision
of placing human capital and human connections at
the heart of organizations’ strategy.
The MCI Institute collaborated with Harvard Business environment. Associations feel pressure on funding and a
School to deliver management training to dozens of our demand for educational offerings : MCI can help them to
managers, MCI issued a Global Reporting Initiative (GRI) develop new revenue streams and repurpose conference
compliant sustainability report and our teams showed their
commitment to humankind by taking part in a range of
programmes through content capture technology. Corporate
clients can learn about the power of peer-to-peer programmes
2006 Merger with Dorier strengthening MCI’s
Creative & Staging Production services
all across Europe.
local and group-wide activities in support of organizations and the value of strategic meetings management to help
like the Little Dreams Foundation and Make-a-Wish. them achieve even greater return on objectives. Technology,
social media and education are intrinsic elements of the rich Acquisition of Ovation, expanding MCI’s global
th
In 2012, the year that marks the 25 anniversary of the
birth of MCI, we expect big things. Our success is a
mix of solutions that MCI continues to offer to clients and as
ever, corporate social responsibility, education and health and
2007 Destination Management (DMC) services to over
13 countries.
Implementation of Corporate Social Responsibility
dream come true for our founders Roger Tondeur and safety will remain key priorities. (CSR) and Sustainability Services, marking MCI’s
Ursula Wigert. We chose “Dream” as the MCI theme for commitment to sustainability.
2012 as we aspire to expand our worldwide presence, We are optimistic about 2012, but never complacent about Jurriaen Sleijster
Executive Vice President
enhance our services and achieve even stronger results helping our clients win. It will take hard work and discipline
for our clients. to build on our shared successes of the first 25 years, but
the dream continues… 2010 Achieving MCI’s vision to provide globally
integrated services that help our customers
grow globally. 50% of customer base works
with multiple MCI offices in different locations.
2011 Doubled the size of MCI’s footprint in
Asia Pacific and Latin America while also
introducing new services in areas of content
capture, hybrid events and community
management technologies.
34 Highlights 35
and Perspectives

19. Financial Results 2011 MCI Group Holding SA in Figures
MCI reached its 2011 target both in
Financial Figures 2011* Gross Margin % by Expertise
gross margin and profitability, despite
the negative impact of the strong Exchange rate € / CHF 1.25 euro Swiss francs
Destination Association Management
Swiss franc. Our gross margin Turnover/Sales (Group) 307 437 600 384 297 000 Management & Consulting
Third party costs 215 206 400 269 008 000 8% 8%
continued to grow in 2011 and Gross Margin 92 231 200 115 289 000
reached €92 million, a 14% increase Staff cost 62 607 200 78 259 000 Technical & Creative
Production
General expenses 20 103 200 25 129 000
on 2010, while our volume of business 11%
EBITDA ** 9 520 800 12 201 000
reached €307 million. Depreciation and Financial
5 148 000 6 735 000
Charges
EBT *** 4 372 800 5 466 000
Congress Meetings
The growth of our gross margin is due to 11% organic Taxes 1 093 200 1 366 500 Management & Events
growth and 3% growth following the acquisitions of EMC in
39% 34%
Net Profit of the year 3 279 600 4 099 500
Munich, Infomed in Dubai and Kaizen in Buenos Aires. The
business operated by our offices outside Europe continues * non audited accounts
to grow representing now 35% of the total gross margin of ** EBITDA : Earnings before interest, taxes, depreciation and amortization
the group, compared to 15% in 2010. *** EBT : Earnings before taxes
Our two leading areas of expertise remain Congress
Management and Meetings & Events representing 34%
Gross Margin % by Region
and 35% of our total business respectively. Technical
Production and Creative Communication are developing
and now contribute 16% of the total gross margin. 100% 3% 5% 6%
Association Management & Consulting and Destination 12%
19%
Management Services complete the full service range that 80% 29%
MCI offers to clients. MCI services approximately 50%
corporate clients and 50% association clients.
60%
MCI's outlook for 2012 is promising with the integration on
the 1st of January of the companies Advance Group and 40%
85% 76% 65%
Destination Planners in Vancouver. The addition of
Perfectus Group’s six offices throughout Asia will help
deliver Technical Production and Creative Communication. 20%
In 2012, we expect a gross margin of €110 million, which 0%
Olivier Giauque will represent a growth of 20% compared to 2011,
Chief Financial Officer
2010 2011 2012 - Forecast
comprising 10% organic growth and 10% due to new
Europe : Austria, Belgium, Czech Republic, Denmark, France, Germany, Ireland, Italy, Spain,
acquisitions.
Sweden, Switzerland (Geneva & Zurich), The Netherlands, United Kingdom
Asia Pacific : Australia, China, Dubai, Hong Kong, India, Japan, Korea, Singapore
Americas : Argentina, Brazil, Canada
36 Highlights 37
and Perspectives

20. Meet MCI
38
http://live.mci-group.com

21. MCI’s Leadership team
Advisory Board
Roger Tondeur, President
Billy Schmid, Member Management Board Europe Asia Pacific & Americas
Bruno Vanryb, Member (Chairman & CEO of Avanquest)
Cathie Cusin, Managing Director (Geneva) Alex Tan, Managing Director (Dorier / Perfectus)
Erik de la Rivière, Member (Partner of Iris Capital Management)
Dev Sharma, Regional Sales Director - Corporate Division (Europe) Ann Corbitt, Managing Director (Canada)
Luc Volatier, Member (SVP Supply Chain & Operations Sara Lee Coffee & Tea)
Executive Committee Gunda Stickan, Managing Director (Germany) Chris Oh, Managing Director (Korea)
Marie Lazzarotto, Group Legal Council & Company Secretary
Idoia Rodés Torróntegui, Chief Operating Officer (Europe) David Goh, Regional Managing Director (Singapore, China, Hong Kong)
Robin Lokerman, Member (CEO - Institutional Division) Roger Tondeur, President
Jean Evans, Regional Sales Director - Insitutional Division (Europe) Denise Yeow, Regional Finance Director (Asia-Pacific)
Sébastien Tondeur, Member (CEO of MCI) Sébastien Tondeur, Chief Executive Officer
Jean-Pierre Pigeon, Deputy Managing Director (Dorier) Frankie Gao, Managing Director (China)
Tim Bassett, Member (Consultant) Robin Lokerman, CEO - Institutional Division
Jennifer Jenkins, Managing Director (United Kingdom) Jacqueline Choy, Regional HR Manager (Asia-Pacific)
Ursula Wigert, Member (Co-founder of MCI) Jurriaen Sleijster, Executive Vice President
Joëlle Zumwald, Vice President People & Culture Mariano Castex, Regional Managing Director (Latin America)
Mariette Helmann, Managing Director (The Netherlands) Michael Chiay, Managing Director (Hong Kong)
Michael Libotte, Managing Director (Italy) Nisha Mulatti, Regional Sales Director - Corporate Division (Asia-Pacific)
Nicolas Florange, Regional IT Director (Europe) Oscar Cerezales, Chief Operating Officer (Asia-Pacific)
Business Board Olivier Giauque, Regional Finance Director (Europe) Priti Khanna, Managing Director (India)
Cathie Cusin, Vice President Meetings & Events Oscar Cerezales, Chief Operating Officer (Asia-Pacific) Padraic Gilligan, Managing Director (Ireland) Ray Shaw, Managing Director (Australia)
Dev Sharma, Vice President Strategic Account Management Padraic Gilligan, Vice President Destination Services Patrick Delaney, Managing Director (Ireland) Robin Lokerman, President (Asia-Pacific & Americas)
Idoia Rodés Torróntegui, Chief Operating Officer (Europe) Patrick Delaney, Vice President Destination Services Philippe Fournier, Managing Director (France) Romain Meraud, Regional IT Director (Asia-Pacific)
Joëlle Zumwald, Vice President People & Culture Patrick Stuto, Chief Information Officer Richard Torriani, Managing Director (Geneva) Stephan Wurzinger, Regional Sales Director - Institutional Division (Asia-Pacific)
Nikki Walker, Vice President Association Management & Consulting Polo Looser, Vice President Consulting & Strategy - Corporate Division Sandrine Castres, Managing Director (Spain) Sumaira Isaacs, Regional Managing Director (Middle East, India, Canada)
Olivier Croset, Vice President Technical Production Richard Torriani, Vice President Global Congress Management Sébastien Tondeur, President (Europe) Tatsuo Arai, Managing Director (Japan)
Olivier Giauque, Chief Financial Officer Thomas Wuethrich, Regional Managing Director (Scandinavia & Zurich)
40 Meet MCI 41

22. Promoting Knowledge
and Innovation
Positioned at the cutting edge of the latest trends and among the key
opinion makers, MCI plays an active role in shaping the future of the
meetings and events industry. Sharing their vision, expertise and strategy,
MCI speakers and researchers regularly contribute new content and fresh
ideas to drive initiative and action.
Nikki Walker Oscar Cerezales Peter Turner
Vice President Association Chief Operating Officer Senior Advisor Global
Management & Consulting (Asia-Pacific) Development Strategy
2011 Speaker Presentations 2011 Research
NBTA LACTTE 2011 (USA National IMEX Association Day ASAE International Conference 2011 “Global Business & Economic
Business Travel Association) “Social Networking & Marketing” “Linking Global Strategy and Local Activities” Trends Analysis”
“Best Practices in International Events Eric Le Gal, Institutional Sales and Development Nikki Walker, Vice President Association Megatrends affecting associations, their
Management” Director Management & Consulting implications and key questions
Oscar Cerezales, Chief Operating Officer Peter Turner, Senior Advisor Global Development
(Asia-Pacific) MCI works with association clients across the globe Aimed at executive leadership from US-headquartered Strategy
to identify upcoming challenges and innovations in associations, the ASAE International Conference & Nikki Walker, Vice President Association
As the largest business travel event in Latin America, the industry. At the IMEX Association Day, MCI’s Eric focuses on key issues that a US association must Management & Consulting
LACTTE provides a prime opportunity to build contacts Le Gal moderated one of the round table discussions consider when trying to penetrate new markets. These
in this growing market. MCI’s Oscar Cerezales comprised of 15 association professionals from might be entry and development strategy, market As part of a market analysis and business strategy
presented on the “Best Practices in International different horizons on the specialized subject of “Social assessment, product relevance and customization service, MCI’s Association Management & Consulting
Event Management”, delivering his speech to a largely Marketing and Networking for Associations.” to local needs or building government relations, local (AM&C) practice designed this comprehensive report
Brazilian delegation. The presentation was divided into alliances and optimal operational solutions. Nikki for AM&C clients. MCI’s exploration of worldwide
two main sections : ‘Culture Profiles & Communication Walker led a panel discussion exploring these points political, economic, social and technology trends
Patterns’ and ‘Listening Habits and Coded Speeches’. with three long term US-based client associations with provides a cross-sectional insight to better appreciate
international members and customers, all at different the environment that US associations and their
phases of growth. They explored how to redefine their customer segments will be experiencing in the coming
global and local offering and how to help their boards years to ascertain immediate and mid-term challenges
make key decisions. and opportunities.
www.imex-frankfurt.com/associationdayprogramme11.html
www.gbta.org/LACTTE
www.growglobally.org
nalasca
www.asaecenter.org/education/eventdetail.cfm?eventid=626731
t ls
42 Meet MCI
Gs tal
entca
al
lobal Business
& Economic Trend
Analysis
2011
43

23. Idoia Rodés
Torróntegui
Meet MCI Face-to-Face
Chief Operating Officer Europe,
MCI
Lindsay Seth
Director Strategic Meetings
“The Role of the PCO” Management (SMMP) Meetings &
in 2012
Events, MCI
AIPC Academy Professional
Development, Brussels, Belgium “SMM is the Name of the
Beast”
MPI EMEC, Budapest, Hungary
“We work across cultures sharing knowledge
and helping organizations expand into
new markets, strengthening
their communities across the globe.” Sébastien Tondeur
Chief Executive Officer (CEO), MCI
“Meeting Industry
Development Trends in
BRIC Countries”
MPI EMEC, Budapest, Hungary
Tatsuo Arai
Managing Director, MCI Tokyo
“Global Market Trends and
Japan’s Recovery”
ICCA/ Japan Tourism Agency
Bidding Seminar, Tokyo, Japan
Tarnbir Kaur
Director Association Center, MCI
Dubai
“Land of Opportunity
and Challenge : Build and
Expand Business in Asia”
ASAE International Conference,
Washington DC, USA
Only MCI Offices
Only Ovation Offices
MCI and Ovation Offices
MCI and Dorier/Perfectus Offices
MCI, Ovation and Dorier/Perfectus Offices
Roger Tondeur
President Ovation and Dorier/Perfectus Offices
SMITHBUCKLIN (partnership)
Ovation Global DMC is also present in Map showing location of MCI global offices
40 locations throughout US and Canada. and selected MCI speaking engagements in 2012.
44 Meet MCI 45

24. Awards, Nominations, MCI’s Online
Accreditations & Certifications Communities
In our quest for quality and consistency across our offices, being recognized Meet MCI Live
by the industry for our achievements helps us know that we are on the right and join the conversation
track to provide the best possible solutions for our clients.
MCI LinkedIn Company page
www.linkedin.com/company/mci-group
2011 Awards Vienna City Administration, Municipal
China BT MICE Awards Conference & Incentive Travel (C&IT) Department for Environmental Protection
Miracle Worker of the MICE Industry Best Congress Award for 44th ESPGHAN Congress Green Business Company
Meetings Industry Marketing Awards - UK Eventoplus Event Awards Procter & Gamble MCI Live blog
Best Brand Marketing Campaign Gold Winner Winner of Best Show Production Star Supplier Award - Dorier Geneva MCI LinkedIn Group
http://live.mci-group.com/
www.linkedin.com/
Search in groups “MCI group”
Meetings & Events Australia Ernst & Young
Meeting Management Company (8 or more Entrepreneur of the Year 2011 Trade/Services, Congress Rental Network
employees) Switzerland (Sébastien Tondeur) Member of the Year
2011 Nominations
Northern Ireland Chartered Institute
Meetings & Events Australia of Public Relations
Middle East Event Show USI Young Professional Industry Scholarship Outstanding Young Communicator of the Year
Best Meeting or Conference (Meghan Whalley) (Neil Dalzell)
MCI’s Facebook fan page
MCI Live
www.facebook.com
www.twitter.com/mci_group
Search “MCI”
Conference & Incentive Travel (C&IT)
EVA Awards 2011 Medical & Pharmaceutical Event of the Year for The Swiss Expo and Event Award
Best Event Project for Amway China 44th ESPGHAN Congress Xaver 2011
2011 Accreditations & Certifications
Dorier Geneva Geneva Global Vienna
Global / Brussels Munich Petersfield (London)
Certified
„Pharmakodex“-
agency since
2009
46 Meet MCI 47