Institute of Product Leadership is an Executive Education Business School which focuses on transforming senior technology leaders into global Product Leaders. India's first B school which is designed by senior product practitioners and CEOs of several high tech companies - EPIC (Executive Product Industry Council) and delivered by world class faculty from US and global product practitioners. Course Themes Customer Connect & Market Research Market Research Techniques Value research & Analytics (MR-II) Consumer Insighting Quantitative Methods Competitive Strategy and Analysis Target market sizing & segmentation Customer Life Cycle Management Leveraging Social Media for customer research Product Design and Innovation New Product Initiatives Usability & Experience Design Applied Usability Design & Design Thinking Idea & Innovation Management Managing Intellectual Property Winning in Emerging Markets Product Life Cycle Management Product Operations Requirements Management & Road mapping Product Portfolio Analysis Product Management for mature products Win/Loss analysis Product line Economics SaaS and Freemium Business Models Go-to-Market Solution Management Strategic Marketing Channel Development Strategic Pricing Lead Generation & pre sales Customer relationship management Social media & online marketing Leadership & Soft Skills Leading by influence Negotiation and conflict resolution Building Executive presence – Impactful Communication & Presentation Skills Cross Culture Communication Stakeholder Management Enhanced emotional intelligence and self awareness General Management Finance & Accounting for Engineers Quantitative Methods and Statistical Techniques Emerging Business & Monetization Models Corporate & Product Strategy Operations & Supply Chain Management Organizational Behavior Corporate entrepreneurship

1. Transforming Technology Professionals
into Global Product Leaders

2. Welcome Message from the
Institute
Keeping
management
As the Indian IT industry evolves from outsourcing to ‘product creation’, most
companies in India look forward to transforming their technology professionals
education
into product leaders. The Institute of Product Leadership was formed in conjunction
with Executive Product Industry Council (EPIC) to design and deliver a program
relevant
for senior product professionals to accelerate their transformation from building
for product
innovation to productizing it in the global context and that of emerging markets.
The Institute is rolling out its debut program, Executive Post Graduate Diploma
professionals
in Product Leadership (EPGDPL), based on an integrated approach of global best
practices used in the productizing process and in core management business
concepts like finance, operations, and strategy.
Unlike other general purpose programs, this one is designed specifically for
technology professionals and delivered by industry practitioners, global senior
executives, and world class faculty. The intent is to go beyond skill building and
knowledge enhancement into ultimately creating an experiential learning for senior
technology professionals. This is not only relevant and actionable in their current
role, but ultimately accelerates their growth personally and professionally.
Most R&D centers in India have established a need to move up the value chain and
accelerate the process of commercializing their innovative ideas as they become
true partners with their Western stakeholders. This is why businesses are turning
to the Institute of Product Leadership to nurture and create the next generation
of transformational leaders who will have the knowledge, actionable skills, and
sensitivity to operate anywhere in the world. These leaders will work with global
stakeholders to conceive, validate, build, and launch products that ultimately delight
the customers.
Welcome to India’s first business school that focuses on Product Leadership!
Pinkesh Shah
Director of Programs, Institute of Product Leadership
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3. The India Product Leadership
Growth Story
While we can point to a few product success stories from India, we are still a
generation behind the product innovation ecosystems we find in the Silicon Valley
or in Israel. Amongst other things, a key catalyst for such ecosystems is the mindset
and skill sets for technology professionals to focus on customer delight and adaptive
business models beyond technical capabilities and engineering optimizations.
With some of the largest technology talent pools in the world, we have already
established India as the one of the premium destination for IT services and MNC
R&D centers. What we are now seeing however, is an orbit change – one where the
software industry is transforming through a stronger product innovation ecosystem.
With stronger industry interaction through TiE, NASSCOM, and maturing VC models
the product ecosystem is maturing fast. An institutional approach of creating an
Sharad Sharma is the Chair of
education and research platform for generating the necessary product leaders
NASSCOM Product Forum and
will go a long way in catalyzing this product ecosystem in India. I look forward to
an active member of the Indian
partnering with this endeavor.
Angel Network. His 25 years of
experience involve a turnaround
(of VERITAS India operations), a
startup (now part of Cisco), and
an intrapreneurial setup of AT&T/
Lucent’s R&D in India. He has
Sharad Sharma
held a number of senior executive
Board of Directors
positions with leading technology
Institute of Product Leadership
companies. Most recently he was
A key catalyst for such ecosystems is the
a SVP at Yahoo! and CEO of India
R&D. He is passionate about cloud
mindset and skill sets for technology
computing and its potential to
create software product winners
professionals to focus on customer
out of India
delight and adaptive business models
beyond technical capabilities and
engineering optimizations
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4. Code Centric to Customer Centric
Message from the Chairperson of EPIC (Executive Product Industry Council)
The beauty of a high tech product industry is its ability to collaborate and co-
create with geographically distributed stakeholders. If the last decade was all
about optimizing the cost of building products from India, the coming one will be
all about innovating from India for local and global markets.
We have done some amazing things in maturing the overall product development
process and scaling our India R&D centers to engage in several aspects of the
product development and support lifecycles. As we now evolve our centers to
start productizing new technologies with new ideas for both emerging and global
markets, our technology leaders need to graduate from going Code Centric to
Customer Centric!
Evolving
The Institute of Product Leadership is an initiative to offer programs targeted at
technology professionals. These programs offer application and action beyond
from Value
management theory. They provide much more than functional skills developed
around product lifecycle management, new product innovation, and user
Optimization to
experience design. They build leaders with vital skills that include leading by
Value Creation
influence, stakeholder management, and communication. I am excited to be part
of this new initiative and along with other industry practitioners and leaders at
EPIC, I look forward to building and leveraging this platform that helps engineering
centers in Asia nurture the next-generation product leaders.
Sanjeev Kumar
Chairman, EPIC
Institute of Product Leadership
MD/Head of Informatica India Labs
4

5. Executive Product Industry Council
Sanjeev Kumar Dr. Gopalan Srini Sundararajan
Head Informatica India Head of IBM Labs, Head of Engineering,
Chair, EPIC India Alcatel-Lucent, India
Sharad Sharma
Exec Council Dr. K. Subramanium Venkat R.
NASSCOM Head of Motorola VP Engineering,
Board Member, IoPL Solutions, India Ericsson, India
Anand Prahlad Ganesh K.
VP Engineering, Head of Engineering,
McAfee, India LinkedIn, India
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6. The Difference is
our World Class
Faculty
Our faculty are real-world
practitioners who understand that
teaching is not telling and that
facilitating the experience is the best
way to create true immersion for
participants and make the learning
truly actionable.
Just like our EPIC board members, all
our faculty have one thing in common
– a passion for nurturing the next
generation of product leaders from
India. Selected from the industry’s
best pool of practitioners and
management schools from around
the world, each member of our
faculty has been in senior executive
roles in the world’s best technology
product companies. They bring
years of experience in managing and
building multi-million dollar product
innovations. So while the curriculum
will include advanced management
science models and frameworks, the
facilitation and case discussions will
draw from their rich experience of
field-tested methodologies of success
and failures.
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7. Faculty
Vishy P. Bob Tesh.
Influence & Solutions Mgmt Prof. Tom Kosnik
Leadership Mgmt Associations: Associations:
Associations: netIQ, Sirius, Stanford,
Motorola Symantec Harvard, NUS
P. Shah
S. Deshpande Product Merlyn J.
Usability & Interface Innovation Agile, Product
Design Associations: Operations
Associations: NID, Purdue, McAfee, Associations:
Symantec IBM CDC Software
A. Kenghe
Greg Brown Lyudmila Bloch
New Product
Innovation
Customer Connect & Associations: Etiquette Expert
Product Marketing Google, Bain Associations:
Associations: McAfee Consulting Columbia, NYSU
Anand D.
Prof. Pathak
Prof. M. Hastak
New Product
Operations Mgmt Initiative
Associations: Associations: Consumer Behavior
Univ. of Florida, Purdue, Intel, Accel Associations: UIUC,
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Wharton Partners (VC) American Univ., DC

8. Our Comprehensive Curriculum Modules
The curriculum is based on an integrated approach of global best practices
and core management concepts that are used in the productizing process and
Customer Connect and Market
also in developing individuals around core leadership values to accelerate l Value Research & Analytics
Research
their careers as global product leaders. l Competitive Strategy & Analysis
l Idea Management & Validation
l Customer Lifecycle Management
The curriculum’s academic components are structured around core modules that
center on Customer Connect, Product Design and Innovation, Product Lifecycle
Management, General Management, besides leadership-oriented modules
l New Product Initiatives
and industry electives. Product Design & Innovation
l Personas & Customer Profiling
At the end of the program, an integrated project will pull together all the
l Usability & Experience Design
elements of leadership and general management skills acquired during the
l Managing Intellectual Property
program. The program will allow the participants to bring together their
l Winning in Emerging Markets
learning and skill in formulating a product strategy, and implement it for a
given business.
l Product Operations
In addition to these intensive learning opportunities, the participants will Product Lifecycle Management
l Requirements Management &
also undertake assignments in the form of reflection papers, projects, essays,
Roadmapping
analysis, and then develop action plans to create deeply embedded learning
and behavioral change.
The theme and course topics have been prioritized and endorsed by Executive l Product Portfolio Management
Product Industry Council (EPIC) – a group of elite product leaders who l Go To Market & Solution
currently drive product innovation from India in global companies like Intuit, Management
Informatica, McAfee, Google, Motorola, Ericsson, Alcatel Lucent, LinkedIn,
BMC, etc.
l Personal Assessment & 360°
Leadership & Soft Skills
Feedback
l Enhanced Emotional Intelligence
& Self Awareness
l Communication & Presentation
Skills
l Leading Strategic Change
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9. Corporate Investment
l Finance & Accounting for
General Management
Engineers
l Quantitative Methods & Statistical
Techniques
l Emerging Business & Your participation in the program over five quarters demands considerable
Monetization Models support from your company, whether it’s through the financial support for the
program or its endorsement of your time away from work.
l Corporate & Product Strategy
l Operations & Supply Chain Our experiential approach creates actionable learning for the participants and
Management the modular nature of the program will enable you to apply that in your
workplace immediately.
An important focus of this program is to enable participants to go beyond
l Advanced Pricing functional skills into a personalized strong leadership development process,
Special Topics/Electives
l Continuous Personal Coaching which is a long-term investment in developing you as a global product leader.
l Macro Trends in Industry The program starts and ends with a personalized assessment and an integrated
Verticals development plan based on 3600 assessment.
l Social Media & Digital Marketing Like any great product, we will ensure it delights the customer (both the company
and the individual) and shows great return on investment.
l Catchup Topics for AICTE
We strongly believe in our quality and stand by it so
much that if you are not delighted by the program
Optional Bucket
Approved Diploma Exam
by the end of the 1st quarter, we will issue an
l Preparation for Certified Product
unconditional refund – no questions asked !
Manager (CPM) Exam from
AIPMM, USA
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10. Admission Criteria Application
Deadlines
While there is no requirement for standardized tests like GMAT, admission
to the institute is highly selective. Most applicants have a proven record of
product experience and impact in the organization and aspire to grow into Round 1: 1 June, 2012
a global product leader. All candidates need to have a formal consent from Round 2: 16 July, 2012
their managers to be able to attend the program.
Eligibility
Considering the limited seats in the
program, we encourage professionals
to apply as early as possible. However,
it is important to dedicate enough
l Minimum work experience: 7 years, ideally working in ‘IP’ related product
time and thought to your application
or services companies.
so that it accurately represents your
l Bachelor’s degree in Engineering. Management Degree/ Diploma is a plus.
strengths and alignment of goals.
l Strong appetite to grow into a techno-business leader.
How to Apply
Program will start in Bangalore in
August, 2012.
Fees
You will need to send:
1. A filled-out Application Form (available at www.productleadership.in).
2. An application letter (essay format), answering the following questions in
The tuition fees is Rs. 9,70,000 plus
(250 words):
taxes. It covers fees, reference material,
a. Describe your career goals and aspirations over the medium as well as
case study copies, lunch, breakfast, and
long-term horizon (5 years).
selected dinners. Associated travel,
b. Describe any interactions in your past experience around launching
industry certification fees, and other
new products/services in the organization.
optional modules are not included in
c. List your most significant accomplishments so far and biggest failures,
the fees.
with lessons learned (at least two each).
d. What are your expectations from such a program in helping achieve
Company-sponsored participants will
your goals?
be required to submit a letter of financial
3. Two references: please share the names and contact details of two people
support from the sponsoring company
who must have had meaningful interactions with you in a business
along with the standard application.
context. We may contact them to evaluate your application.
4. Application fees of Rs.1000 (refundable).
Self-sponsored participants can pay for
Interviews
the program in two installments at the
beginning of the program and 6 months
from the start of the program.
All shortlisted candidates will go through a round of interviews before they
are accepted into the program.
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11. 1 6
2
What is the duration and schedule of the Top
program? Questions
5
Participants Ask
Keeping senior working professionals in mind, the Executive program
About the Product
will be conducted over 5 quarters (15 months). Each quarter will have
an ‘immersion’ session for 6 days (Mon-Sat) followed by 4 pairs of Friday
Leadership Program
(2 pm-7 pm) and Saturday (9pm-7pm) sessions in each quarter. There will
be a total of 600 hours of contact time in addition to project, presentation,
and special seminars.
Who is this program designed for?
3
For more information log on to
The program is designed for technology professionals with a strong
Can participants
www.productleadership.in
appetite for accelerating their career path with product leadership roles.
attend this
6
The program is ideal for: Engineering Leaders (Dev./QA),
program online?
Technologists, Architects, Product Managers, Product Marketing
The program is facilitated in person
Managers, Solutions Managers, Project Managers, Program
Pre-Sales Consultants, and Business Developers with a minimum of by best-in-class faculty from around
Managers, Intrapreneurs, BU Heads, User Experience Designers,
7 years of work experience. Prior business education is desirable. the world, with experiential learning
led by HBS/MIT Sloan case study
4
Will I be offered placement assistance after
discussions. Some of the sessions
might be recorded for review, but
the program?
there will be no online component to
the delivery.
Will participants
We believe that after going through the program, professionals will be
able to charter their own career path within the firm. For corporate-
sponsored candidates there will be no placement assistance provided.
be working on real
projects or opt for
For self-sponsored candidates, we will work with third party executive
internships?
recruitment firms to help with placement assistance and referrals within
the network.
What degree am I going to get?
The assignments will be as real as they
can get! Our member companies will
identify real projects to be worked
If you are looking for a regular MBA degree, this program might not be
on throughout the program; and
the right fit. Our focus is career path acceleration as opposed to change will grade them as well. Company-
of tracks. Those who successfully complete the program will be awarded sponsored candidates will be given
a Post Graduate Diploma in Product Leadership certificate from an opportunity to work on real
Institute of Product Leadership. Participants can also get an AICTE ideas from their company
approved degree by passing an additional exam as an option. management team.
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12. twitter/prodleader engage@productleadership.in
For applications and additional
information
pinterest/prodleader lnkd.in/institute-of-product- www.productleadership.in
leadership
III Floor, AMBER, #132, 15th Main
IV Block, Koramangala, Bangalore 560 035 11 Loyola Terrace, San Francisco,
Karnataka, India CA 94117, USA
P: +91 80 4115 8157 P: +1 713 568 8154