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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS re:Invent re:Cap 2018
Ric Harvey
Sr. Technical Evangelist
Amazon Web Services
@ric__harvey
rjh@amazon.com
5 0 , 0 0 0 +
attendees
2 , 1 0 0 +
technical sessions
1 0 0 , 0 0 0 +
live stream registrations
2018
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Firstly, State of the AWS Cloud
4 6 %
Y/Y G r ow t h
Q3 2018 vs Q3 2017
$2 7 B
Revenue run rate
ANNUALIZED FROM Q3 2018
What do builders want?
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The broadest and deepest cloud
platform for today’s builders
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The broadest and deepest cloud platform
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon Global Network
• Redundant 100GbE network
• Redundant private capacity
between all Regions except China
Over 150 Global CloudFront PoPs
89 Direct Connect Locations
a e
o
q
i
h
Paris
Sweden
AWS GovCloud East
First 5 years: 4 regions
2016–2020: 13 regions
Next 5 years: 7 regions
A W S
REGIONAL
EXPANSION
1 9 R e g i o n s 5 7 A Z s
d
m
c
g
b
n
s
k
v
i
i
i
i i
i
i
i
Milan
i
Cape Town
N E W !
AWS Global Accelerator: Before and After
N E W !
Before Transit Gateway
After Transit Gateway
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
#1 Security Priority on AWS Cloud
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Manage with your
existing VMware tools
Seamlessly
migrate workloads
Run the same VMware
software on AWS that you
run in your data centers
VMware Cloud
on AWS
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Momentum for VMware Cloud on AWS
N E W !
AWS coming to a data
center near you in two ways
AWS Outposts
VMware Cloud
on AWS
AWS
Native
AWS DESIGNED HARDWARE
The same that we run in our own
data centers
OPTION 1 OPTION 2
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Family of hybrid options on AWS
Integrate your on-
premises resources with
AWS
Use your VMware
software and tools to
run workloads on
AWS
Run latency-sensitive
workloads on-premises
in a way that seamlessly
integrates with AWS
Run compute on the edge
in locations with limited
connectivity
AWS Storage
Gateway
Amazon VPC
AWS Direct
Connect
AWS Identity
and Access
Management
AWS
Directory
Service
AWS
OpsWorks
AWS
CodeDeplo
y
VMware Cloud
on AWS
AWS Outposts
Snowball Edge
Compute-
Optimized
AWS Systems
Manager
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Computing - Instances
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
EC2 Instance Types
Burstable
T 3
Big Data
Optimized
H 1
Memory
Optimized
R 5
High
I/O
I 3
Compute
Intensive
C 5
Graphics
Intensive
G 3
General
Purpose
GPU
P 3
Memory
Intensive
X 1
X 1 e
General
Purpose
M 5
V i r t u a l
P r i v a t e
S e r v e r s
Bare Metal
High I/O
I 3 m
Dense
Storage
D 2 F 1
FPGA
A m a z o n
L i g h t s a i l
High-Memory
Intensive
Z 1
Powered by
M 5 a R 5 a
• Choose between processors on AWS general
purpose and memory optimized instances
• 10% lower prices on AMD-based instances
• Most applications can run on AMD-based variants
with little to no modification
M 5 d R 5 d C 5 dZ 1 d
• NVMe-based SSD block level instance storage physically
connected to the host server
• High-speed, low latency local block storage
N E W !
Up to 45% lower cost for scale-out workloads
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Network
performance
N E W !
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
High performance computing (HPC)
N E W !
Add-on capability Scale to thousands of cores Native integration
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Computing - Containers
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Miroservices to Service Mesh
Service Mesh Plane (Routing, Monitoring, Security)
Svc
A
Svc
B
Side
Car
Side
Car
N E W !
App Mesh with Amazon ECS
and Amazon EKS to better run containerized microservices at scale
Microservice A
Microservice B
Microservice C
Microservice A
Microservice B
Microservice C
Microservice C
Microservice C
Before After
N E W !
Easily create and maintain custom maps of your applications
Before
Version 2
After
Version 2
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Running Containers & Serverless at scale
Different security
boundaries than
instances
Inefficient resource
utilization
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Firecracker Architecture and Benefits
• Firecracker microVMs have the same security as KVM VMs
• Designed for low overhead, high density, and fast start times
• Built-in fair sharing
N E W !
Secure
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Computing - Serverless
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
IDEs Languages WorkflowsProgramming
Model
Everyone wants to just focus
on business logic in Serverless
N E W !
GE N E R AL L Y AVAI L AB L E
A W S
C l o u d 9
AWS Toolkit
for PyCharm
AWS Toolkit
for IntelliJ
AWS Toolkit
for VS Code
GENERALLY AVAILABLE IN DEVELOPER PREVIEW IN DEVELOPER PREVIEW
Open source toolkits meeting you where and how you like to work
AWS Toolkits for popular IDEs
+
IDEs
N E W !
Languages
Lambda
support
for Ruby
+ Bring any Linux compatible language
runtime;
Powered by new Runtime API - Codifies
the runtime calling conventions and
integration points
Same technology powering Ruby
support in AWS Lambda
Bring any Linux compatible
language runtime
Custom Runtimes
+
AWSOPENSOURCE
o f f e r e d b y
o f f e r e d b y
o f f e r e d b y
o f f e r e d b y
PARTNERSUPPORTED
N E W !
Extend the Lambda execution
environment with any binaries,
dependencies, or runtimes
Lambda Layers
BUSINESS
LOGIC
LIB
A
LIB
B
BUSINESS
LOGIC
LIB
A
LIB
B
BUSINESS
LOGIC
LIB
A
LIB
B
BUSINESS
LOGIC
LIB
A
LIB
B
Programming
Model
Before
BUSINESS
LOGIC
BUSINESS
LOGIC
BUSINESS
LOGIC
BUSINESS
LOGIC
LIB
A
LIB
B
After
N E W !
Programming
Model
Store, share, and deploy
serverless applications
Serverless
Application
Repository
Compose application architectures
from reusable building blocks
Nested Applications
using Serverless
Application Repository
Deploy new architectures as a set of
serverless apps (nesting)
Foster best organizational practices and
reduce duplication of effort
Share components, modules and full
applications privately with teams or
publicly with others to improve agility
+ + Integrate Lambda
functions into existing
web architectures
ALB Support
for Lambda
AWS
Lambda
Applicatio
n Load
Balancer
AWS
Fargate
Amazon
EC2
N E W !
MOBILE APPS
CHAT
DASHBOARDS
IoT DEVICES Amazon API
Gateway
WebSockets API
LAMBDA
FUNCTIONS
PUBLIC ENDPOINTS
ON AMAZON EC2
AMAZON
KINESIS
ANY OTHER AWS
SERVICE
Stateful connection
A L L P U B L I C L Y
A C C E S S I B L E
E N D P O I N T S
Stateful connection
Programming
Model
This new type of API will enable customers
to build real-time two way communication
applications backed by Lambda functions
or other API Gateway integrations.
Web Socket support
for API Gateway
N E W !
WorkFlow
Step Functions
Process photo
Resize
image
Extract
metadata
Facial
recognition
Load in Database
P A R A L L E L S T E P S
Start
E n d
Glue AWS services together
without writing code
Step Functions
API Connectors
Amazon
ECS
AWS
Fargate
Amazon
DynamoD
B
Amazon
SNS
AWS
Batch
Amazon
SQS
AWS Glue
Amazon
SageMak
er
+
N E W !
Fully managed, highly-
available Kafka clusters
Highly available with rolling upgrades
Fully compatible – Run your
Kafka applications with zero
code changes
Fully managed and highly
available Apache Kafka service
Amazon Managed
Streaming for Kafka
WorkFlow
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
IDEs Languages
AWS Cloud9
AWS Toolkit for
PyCharm
AWS Toolkit for
IntelliJ
AWS Toolkit for
VS Code
AWS Lambda layers
AWS Nested apps
Websocket support for
API Gateway
ALB support for
Lambda
Workflows
Programming
Model
Step Functions API
Connectors
Amazon Managed
Streaming for Kafka
Build increasingly powerful applications, faster
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
This is the moment for #databasefreedom
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Aurora is the foundation for cloud native Database
Amazon
Aurora
NEW
Global Database
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Provisioning capacity for DynamoDB
( S o m e t i m e s i t ’ s h a r d t o k n o w w h a t ’ s b e s t )
HIGH-SCALE APPLICATIONS
Estimating how much throughput
capacity to provision can be guesswork
Not enough experience with app can
cause unexpected extreme app usage
Spikey traffic can be costly to maintain
availability and performance
Auto-scaling can cause lag time apps
can’t afford
N E W !
Amazon DynamoDB
Read/Write Capacity On Demand
N o m o r e c a p a c i t y p l a n n i n g – p a y o n l y f o r w h a t y o u u s e
No capacity planning
No need to specify how much read/write
throughput you expect to use
Pay only for what you use
Pay-per-request pricing
Ideal for unpredictable workloads
Ramp from zero to tens of thousands of
requests per second on demand
Existing time-series databasesRelational databases
Difficult to scale
Manual effort needed for enterprise-grade
availability and reliability
Limited data lifecycle management capabilities
Unnatural for time-series data
Rigid schema inflexible for fast-moving time-
series data
Building with time-series
data is challenging
Lack time-series analytic functions like
smoothing, approximation, and interpolation
1
2
3
Clickstream data
IoT Sensor Readings
DevOps data
N E W !
Timestream is 1,000X faster and
1/10th the cost of relational databases
Trillions of daily events
Serverless
Time-series analytics (interpolation,
smoothing, approximation) built in
Multiple orders of magnitude
improvement in query performance
Fast, scalable, fully managed
time series database
Amazon
Timestream
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
How do we think about Blockchain?
TRANSACTIONS WITH
DECENTRALIZED
TRUST
2

DMV
Track vehicle
title history
Manufacturers
Track distribution of a
recalled product
HR & Payroll
Track changes to an
individual’s profile
Healthcare
Verify and track hospital
equipment inventory
Common customer use cases on Blockchain
Relational
databases
Blockchain
frameworks
Using sub-optimal ways
to solve the problem
LEDGERS WITH
CENTRALIZED TRUST
1
Mortgage Lenders
Processing syndicated loans
Small Businesses
Transact with suppliers and
distributers
Retail
Streamline customer
rewards
Financial
Institutions
Peer-to-peer payments
Blockchain Frameworks
Hard to scaleSet up is hard
Complicated
to manage
Expensive
TRANSACTIONS WITH
DECENTRALIZED
TRUST
2LEDGERS WITH
CENTRALIZED TRUST
1
Common customer use cases on Blockchain
Two needs, what to do?
N E W !
Cryptographically Verifiable
All changes are cryptographically chained and
verifiable
Transparent
Full visibility into entire data lineage
Immutable
Append-only, immutable journal
tracks history of all changes
Highly scalable
Automatically scale up or down
Easy to use
Query with familiar SQL operators
Fast
Execute 2-3X more transactions
Fully managed ledger database that provides a transparent, immutable,
cryptographically verifiable transaction log owned by a central trusted authority
Amazon Quantum Ledger Database
N E W !
Create and manage scalable blockchain networks
Amazon Managed Blockchain
Choose Hyperledger Fabric or
Ethereum
Create blockchain networks
with a few clicks; manage them
with simple API calls
Scales to support thousands of
applications running millions of
transactions
Easy to move data into QLDB for
further analysis
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
This is the moment for #databasefreedom
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Storage Options
N E W !
Amazon
EFS IA
Amazon S3
Intelligent-Tiering
AWS
DataSync
AWS Transfer for
SFTP
N E W !
Amazon Glacier Deep Archive
No tape to
manage
$0.00099/GB/month
Less than 1/4th the cost of
Glacier
Designed for
99.999999999
durability
Recover data in
hours vs.
days/weeks
L o w e s t c o s t s t o r a g e a v a i l a b l e i n t h e c l o u d … e v e n l o w e r
t h a n o n - p r e m i s e s t a p e
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Set up
Storage
1
Move
data
2
Cleanse
and prep
data
3
Configure and enforce
security and compliance
policies
4
Make data
accessible for
analytics
5
Steps for building and managing a data lake
N E W !
Enforce security policies across
multiple services
Gain and manage new insights
Move, store, catalog, and clean your
data faster with machine learning
A service that allows you to build a secure data lake in days
Amazon Lake Formation
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Worldwide Windows
Public Cloud IaaS
Instances by
Cloud Provider
N E W !
Amazon FSx
for Windows
File Server
Windows native for fully compatible Windows File
System experience
No hardware or software to manage
Secure and compliant including PCI-DSS,
ISO, and HIPAA
Up to 10s of GB/s throughput with sub-
millisecond latencies
(Compatibility with AD, Windows access control, and native
Windows Explorer experience)
Fully managed Windows file system
built on native Windows file servers
N E W !
High throughput, low latency –
100s of GBs/s and millions of
IOPS
Seamless integration with
Amazon S3
Secure and compliant including
PCI-DSS, ISO and HIPAA
Fully managed file system for high
compute intensive workloads
Amazon FSx
for Lustre
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
“I want it all, and I want it now.”
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
More Machine Learning is happening on AWS than anywhere else
10,000s
of active customers
2xcustomer references
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
More Machine Learning is happening
on AWS than anywhere else
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Machine Learning on AWS to All Developers
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
FRAMEWORKS
INFRASTRUCTURE
P3 P3dn
INTERFACES
Infrastructure and frameworks for Machine Learning
C O M I N G
S O O N
Scale model training
performance across multiple
instances
100 Gbps networking
64 GB GPU memory
768 RAM (System Memory)
P3dn.24xl
3X faster network throughput than
any other provider
2X as much GPU memory than any other GPU
instance from other major providers
100+ GB more system memory than the next largest
instance available from other providers
“In the cloud, 85% of TensorFlow
workloads run on AWS"
Nucleus Research, TensorFlow on AWS, 28 November 2018,
Analyst: Rebecca Wettemann
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Fastest training
times for
TensorFlow
30m
training time
(Mountain View)
ResNet50 only
Specialized hardware
only available in beta
14m
training time
(Seattle)
ResNet50, convolutional neural
networks (for images), recurrent
neural networks (for language
recommendations
Optimized for P3 with
global availability
F A S T E S T
T R A I N I N G
T I M E
Scaling
TensorFlow
65%
STOCK
TENSORFLOW
scaling efficiency
with 256 GPUs
90%
AWS-OPTIMIZED
TENSORFLOW
scaling efficiency
with 256 GPUs
NEW
Thinking TensorFlow on Cloud
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Running inference in production
drives the majority of cost
for Machine Learning
Inference
Training
Infrastructure costs
But what about
inference?
It’s never been easier, faster, or more cost-
effective to train Machine Learning models
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Two main drivers of inference
inefficiency: complexity and cost of
Machine Learning inference today
Elasticity is
important
One size does
not fit all
N E W !
EC2
Instance
EC2
Instance
EC2
Instance
GPU
Add GPU acceleration to any Amazon EC2 instance for
faster inference at much lower cost (up to 75% savings)
Amazon
Elastic Inference
P 3 . 8 X L
P 3 P 3
P 3 P 3
Amazon
Elastic Inference
36 TOPS GPU
M5.large
Amazon
Elastic Inference
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Starting at
1 TFLOPS
Any instance
family
Simple speech and
language models
Up to
32 TFLOPS
Recommendation engines
or fraud detection models
Provision Elastic
Inference capacity
inside VPC
360,000ResNet-50
Computer vision
deep learning model
images per hour,
inference
$0.22
per hour
on medium EI accelerator
75%
lower cost
L O W E S T C O S T
A V A I L A B L E
Elastic Inference - Scale & Cost
Workloads needing entire GPU
or that are latency sensitive
N E W !
High throughput
Low latency
Hundreds of TOPS
Multiple
data types
Multiple
ML Frameworks
INT8, FP16,
mixed precision
TensorFlow, MXNet,
PyTorch, Caffe2, ONNX
EC2 instances
Amazon SageMaker
Amazon Elastic Inference
High performance machine learning inference chip,
custom designed by AWS
AWS Inferentia
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
ML Services
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Collect and
prepare training
data
Choose and
optimize your ML
algorithm
Set up and
manage
environments for
training
Train and tune
model
(trial and error)
Deploy model
in production
Scale and manage
the production
environment
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon SageMaker
Bringing Machine Learning to all developers
One-click
training
Set up and manage
environments
for training
Pre-built
notebooks for
common problems
Collect and prepare
training data
Built-in, high
performance
algorithms
Choose and optimize
your ML algorithm
Optimization
Train and tune
model(trial and error)
One-click
deployment
Deploy model
in production
Fully managed with auto-
scaling, health checks,
automatic handling of node
failures, and security checks
Scale and manage the
production environment
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
More than ten thousand customers using Amazon SageMaker
What else are customers asking us for, to give them
“a little less conversation,
a little more action, please”?
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Successful models require
high-quality training data
Pre-built
notebooks for
common problems
Collect and prepare
training data
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
STATIONARY CAR
STATIONARY CAR
MOVING
CARPEDESTRIAN
STOP
SIGN
DIRECTION
SIGN
STOP
SIGN
TRAFFIC
SIGNALS
TRAFFIC
SIGNALS
STATIONARY
VEGETATION
STATIONARY ROAD
STATIONARY
BUILDING
MOVING
CAR
PAVEMENTSuccessful models require
high-quality training data
Pre-built
notebooks for
common problems
Collect and prepare
training data
N E W !
Human
annotations
Data in S3
Automatic
annotations
Training
data
Simple, pre-built workflows
Mechanical Turk
Your own employees
Third party vendors
Active
Learning
model
>80% confidence
<80% confidence
Build highly accurate training datasets and reduce data
labeling costs by up to 70% using Machine Learning
Amazon SageMaker - Ground Truth
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon SageMaker: broad set of built-in
algorithms
Designed to
be 10x faster
K-Means Clustering
Principal Component Analysis
Neural Topic Modelling
Factorization Machines
Linear Learner (Regression)
BlazingText
Reinforcement Learning
XGBoost
Topic Modeling (LDA)
Image Classification
Seq2Seq
Linear Learner (Classification)
DeepAR Forecasting
A L G O R I T H M S
Built into
Amazon SageMaker
Improving and
expanding continually
40% more algorithms added
since SageMaker launch
N E W !
Natural Language Processing
Computer Vision
Speech Recognition
Text Clustering
Text Generation
Text Classification
Grammar and Parsing
Named Entity Recognition
Text to Speech
Handwriting Recognition
Object Detection in Images
3D Images
Text OCR
Video Classification
Speaker Identification
RankingRegression
Anomaly Detection
Register with AWS Marketplace
Automatic validation on SageMaker
Package algorithm, models and configuration
Self-service listing on AWS Marketplace
Browse or search
AWS Marketplace
Subscribe
in a single click
Available through
Amazon SageMaker
Over a hundred algorithms and models that can
be deployed directly to Amazon SageMaker
AWS Marketplace
for Machine Learning
S e l l i n g a l g o r i t h m s &
m o d e l s o n A W S
M a r k e t p l a c e
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
SOPHISTICATION
OF ML MODELS
A M O U N T O F T R A I N I N G D A T A R E Q U I R E D
Reinforcement
Learning (RL)
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
How does Reinforcement Learning work?
Algorithm controls Pac-Man
Learn to play to get the highest score possible
Maximize rewards and minimize penalties
Learn advanced strategies
N E W !
Fully managed reinforcement
learning algorithms
TensorFlow, MXNet,
Intel Coach, and Ray RL
2D and 3D simulation
environments via OpenGym
Simulate environments
with Amazon Sumerian and
AWS RoboMakerExample notebooks
and tutorials
New machine learning capabilities in Amazon SageMaker
to build, train, and deploy with Reinforcement Learning
Amazon SageMaker RL
Can we help developers get rolling
with Reinforcement Learning?
(literally)
N E W !
Fully autonomous 1/18th scale race car,
driven by Reinforcement Learning
AVAILABLE FOR PRE-ORDER ON AMAZON.COM
AWS DeepRacer
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
HD Video Camera
Gyroscope
for direction and orientation
Accelerometer
for measuring change in speed
Two batteries:
one to power on-board
compute, one to drive
motorsDual-core
Intel Atom® Processor
Introducing AWS DeepRacer
All wheel drive,
monster truck chassis
Suspension
mounted high for a view of the road
Both accelerometer and gyroscope useful in the
future for building more sophisticated models such
as finding the perfect racing line or path finding
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS DeepRacer: How does it work?
3D simulator with
virtual car and track
Rewards RL algorithm
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build reinforcement learning model
DeepRacer League Races at AWS Summits
Winners of each DRL Race and top points getters
compete in Championship Cup at re:Invent 2019
Virtual tournaments through the year
AWS DeepRacer League
World’s first global autonomous
racing league, open to anyone
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AI Services
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
No master algorithm
for personalization
and recommendation
Music
recommendation
Tracks, artists, albums
Film
recommendation
Actors, directors, genres
Product
recommendation
Pricing, category, offers
Article
recommendation
Themes, geography,
breaking news
N E W !
Activity stream
from app
Views, signups,
conversion, etc.
Inventory
Articles,
products, videos,
etc.
Demographics
(optional)
LOAD DATA
(EMR Cluster)
INSPECT
DATA
IDENTIFY
FEATURES
SELECT
ALGORITHMS
SELECT
HYPERPARAMETERS
TRAIN
MODELS
OPTIMIZE
MODELS
HOST
MODELS
BUILD FEATURE
STORE
CREATE
REAL-TIME
CACHES
Customized
personalization &
recommendation
API
F u l l y m a n a g e d b y A m a z o n P e r s o n a l i z e
Amazon Personalize
Age, location, etc.
Real-time personalization and recommendation service,
based on the same technology used at Amazon.com
Amazon Personalize
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The perils of
poor predictions
in forecasting
TIME
SALES
FORECAST
SALES
N E W !
Amazon Forecast
Any historical
time-series
Integrates with SAP and
Oracle Supply Chain
Custom forecasts
with 3 clicks
50% more
accurate
1/10th
the cost
Integrates with
Amazon Timestream
Retail demand Travel demand AWS usage
Revenue forecasts Web traffic Advertising demand
Generate forecasts for:
Accurate time-series forecasting service, based on the same technology
used at Amazon.com
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Historical data
Supply chain,
inventory, etc.
Customized
forecasting API
Inspect
data
Identify
features
Select
from 8
algorithms
Select
Hyperparameters
Host
models
Load
data
Train
models
Optimize
models
Related “causal” data
Weather, special offers,
product details
F u l l y m a n a g e d b y
A m a z o n F o r e c a s t
Amazon Forecast
Amazon Forecast: Machine Learning time-series forecasting
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Dealing with documents is demanding
Manual data entry
Rules and template-based
extraction
Optical Character
Recognition (OCR)
Identify documents in any format
Extract text from those documents, accurately
Document formats are variable and changes unexpectedly
N E W !
OCR++ service to easily extract text and data from virtually any document
Amazon Textract
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Integrate ML to AWS Services
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS IoT – Broad and Deep Integrations with Cloud
End-point Gateway
Edge Network AWS Cloud
Secure Device
Connection &
Messaging
Fleet on-boarding,
Softeare Update
Fleet Audit&
Security
Data Analytics &
Intelligence
Easily collect and
organize data from
industrial equipment
NEW
Easily detect and
respond to events
from IoT sensors
and applications
NEW
Visually
develop IoT
applications
NEW
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Robotic development is difficult and time consuming
Requires machine learning expertise
for intelligent functions
Many
prototyping iterations
Days spent setting
up and configuring
Months to building a realistic
simulation environment
Duplicated efforts integrating an
application management system
N E W !
Easily develop, test, and deploy intelligent robotics applications
AWS RoboMaker
Development
Environment
SimulationCloud Extensions for
ROS
Fleet
Management
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
How to do Space Business?
• Build ground stations, sign long-term leases, and purchase
excess bandwidth
• Expensive to build and difficult to maintain and require
high CAPEX investment to scale, and experience network
latency and scheduling conflicts
• Have opaque investing and pricing for startups
N E W !
Easily control satellites and ingest data with
fully managed Ground Station as a Service
AWS Ground Station
Low Earth Orbit (LEO)
Medium Earth Orbit (MEO)
Simultaneous narrowband
S-band, X-band and UHF
downlink
Receive satellite data into
Amazon VPC and Process
data in AWS Cloud
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
So, Are you Well-Architected?
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Well-Architected
started
2012 2013
AWS SA reviews
2014
Questions
across 4 pillars
2015
Published Framework
20142016
Operational
Excellence
2017
Serverless Lens
2018
IoT Lens
HPC Lens
APN Partners
https://aws.amazon.com/well-architected
PILLAR-SPECIFIC
WHITEPAPERS, LENS
AWS WELL-ARCHITECTED
FRAMEWORK WHITEPAPER
FREE ONLINE TRAINING
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
SECURITY
2
OPERATIONAL
EXCELLENCE
1
RELIABILITY
3
COST
OPTIMIZATION
5
PERFORMANCE
EFFICIENCY
4
Reviews + ( Solutions
Architect
APN
Partner
OR
)Your team
TECHNICAL & BUSINESS
LEADS
N E W !
AWS Well-
Architected Tool
Measure and improve your architecture using
AWS Well-Architected best practices
Implement workplans to improve
your architecture
Stay up to date as your
architecture evolves
Review workloads against
best practices
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Here is all of new launches!
https://aws.amazon.com/new/reinvent
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Join the conversation
DM @ric__Harvey on Twitter
and send me your email address
for an invite
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Go Build!
Here to help you build
Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Ric Harvey
Sr. Technical Evangelist
Amazon Web Services
@ric__harvey
rjh@amazon.com

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Re cap2018

  • 1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS re:Invent re:Cap 2018 Ric Harvey Sr. Technical Evangelist Amazon Web Services @ric__harvey rjh@amazon.com
  • 2. 5 0 , 0 0 0 + attendees 2 , 1 0 0 + technical sessions 1 0 0 , 0 0 0 + live stream registrations 2018
  • 3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Firstly, State of the AWS Cloud 4 6 % Y/Y G r ow t h Q3 2018 vs Q3 2017 $2 7 B Revenue run rate ANNUALIZED FROM Q3 2018
  • 6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. The broadest and deepest cloud platform for today’s builders
  • 7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. The broadest and deepest cloud platform
  • 8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 9. Amazon Global Network • Redundant 100GbE network • Redundant private capacity between all Regions except China Over 150 Global CloudFront PoPs 89 Direct Connect Locations a e o q i h Paris Sweden AWS GovCloud East First 5 years: 4 regions 2016–2020: 13 regions Next 5 years: 7 regions A W S REGIONAL EXPANSION 1 9 R e g i o n s 5 7 A Z s d m c g b n s k v i i i i i i i i Milan i Cape Town
  • 10. N E W !
  • 11. AWS Global Accelerator: Before and After
  • 12. N E W !
  • 15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. #1 Security Priority on AWS Cloud
  • 17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Manage with your existing VMware tools Seamlessly migrate workloads Run the same VMware software on AWS that you run in your data centers VMware Cloud on AWS
  • 18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Momentum for VMware Cloud on AWS
  • 19. N E W ! AWS coming to a data center near you in two ways AWS Outposts VMware Cloud on AWS AWS Native AWS DESIGNED HARDWARE The same that we run in our own data centers OPTION 1 OPTION 2
  • 20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Family of hybrid options on AWS Integrate your on- premises resources with AWS Use your VMware software and tools to run workloads on AWS Run latency-sensitive workloads on-premises in a way that seamlessly integrates with AWS Run compute on the edge in locations with limited connectivity AWS Storage Gateway Amazon VPC AWS Direct Connect AWS Identity and Access Management AWS Directory Service AWS OpsWorks AWS CodeDeplo y VMware Cloud on AWS AWS Outposts Snowball Edge Compute- Optimized AWS Systems Manager
  • 21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Computing - Instances
  • 23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. EC2 Instance Types Burstable T 3 Big Data Optimized H 1 Memory Optimized R 5 High I/O I 3 Compute Intensive C 5 Graphics Intensive G 3 General Purpose GPU P 3 Memory Intensive X 1 X 1 e General Purpose M 5 V i r t u a l P r i v a t e S e r v e r s Bare Metal High I/O I 3 m Dense Storage D 2 F 1 FPGA A m a z o n L i g h t s a i l High-Memory Intensive Z 1 Powered by M 5 a R 5 a • Choose between processors on AWS general purpose and memory optimized instances • 10% lower prices on AMD-based instances • Most applications can run on AMD-based variants with little to no modification M 5 d R 5 d C 5 dZ 1 d • NVMe-based SSD block level instance storage physically connected to the host server • High-speed, low latency local block storage
  • 24. N E W ! Up to 45% lower cost for scale-out workloads
  • 25. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Network performance
  • 26. N E W !
  • 27. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. High performance computing (HPC)
  • 28. N E W ! Add-on capability Scale to thousands of cores Native integration
  • 29. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Computing - Containers
  • 30. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Miroservices to Service Mesh Service Mesh Plane (Routing, Monitoring, Security) Svc A Svc B Side Car Side Car
  • 31. N E W ! App Mesh with Amazon ECS and Amazon EKS to better run containerized microservices at scale Microservice A Microservice B Microservice C Microservice A Microservice B Microservice C Microservice C Microservice C Before After
  • 32. N E W ! Easily create and maintain custom maps of your applications Before Version 2 After Version 2
  • 33. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Running Containers & Serverless at scale Different security boundaries than instances Inefficient resource utilization
  • 34. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Firecracker Architecture and Benefits • Firecracker microVMs have the same security as KVM VMs • Designed for low overhead, high density, and fast start times • Built-in fair sharing
  • 35. N E W ! Secure
  • 36. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Computing - Serverless
  • 37. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. IDEs Languages WorkflowsProgramming Model Everyone wants to just focus on business logic in Serverless
  • 38. N E W ! GE N E R AL L Y AVAI L AB L E A W S C l o u d 9 AWS Toolkit for PyCharm AWS Toolkit for IntelliJ AWS Toolkit for VS Code GENERALLY AVAILABLE IN DEVELOPER PREVIEW IN DEVELOPER PREVIEW Open source toolkits meeting you where and how you like to work AWS Toolkits for popular IDEs + IDEs
  • 39. N E W ! Languages Lambda support for Ruby + Bring any Linux compatible language runtime; Powered by new Runtime API - Codifies the runtime calling conventions and integration points Same technology powering Ruby support in AWS Lambda Bring any Linux compatible language runtime Custom Runtimes + AWSOPENSOURCE o f f e r e d b y o f f e r e d b y o f f e r e d b y o f f e r e d b y PARTNERSUPPORTED
  • 40. N E W ! Extend the Lambda execution environment with any binaries, dependencies, or runtimes Lambda Layers BUSINESS LOGIC LIB A LIB B BUSINESS LOGIC LIB A LIB B BUSINESS LOGIC LIB A LIB B BUSINESS LOGIC LIB A LIB B Programming Model Before BUSINESS LOGIC BUSINESS LOGIC BUSINESS LOGIC BUSINESS LOGIC LIB A LIB B After
  • 41. N E W ! Programming Model Store, share, and deploy serverless applications Serverless Application Repository Compose application architectures from reusable building blocks Nested Applications using Serverless Application Repository Deploy new architectures as a set of serverless apps (nesting) Foster best organizational practices and reduce duplication of effort Share components, modules and full applications privately with teams or publicly with others to improve agility + + Integrate Lambda functions into existing web architectures ALB Support for Lambda AWS Lambda Applicatio n Load Balancer AWS Fargate Amazon EC2
  • 42. N E W ! MOBILE APPS CHAT DASHBOARDS IoT DEVICES Amazon API Gateway WebSockets API LAMBDA FUNCTIONS PUBLIC ENDPOINTS ON AMAZON EC2 AMAZON KINESIS ANY OTHER AWS SERVICE Stateful connection A L L P U B L I C L Y A C C E S S I B L E E N D P O I N T S Stateful connection Programming Model This new type of API will enable customers to build real-time two way communication applications backed by Lambda functions or other API Gateway integrations. Web Socket support for API Gateway
  • 43. N E W ! WorkFlow Step Functions Process photo Resize image Extract metadata Facial recognition Load in Database P A R A L L E L S T E P S Start E n d Glue AWS services together without writing code Step Functions API Connectors Amazon ECS AWS Fargate Amazon DynamoD B Amazon SNS AWS Batch Amazon SQS AWS Glue Amazon SageMak er +
  • 44. N E W ! Fully managed, highly- available Kafka clusters Highly available with rolling upgrades Fully compatible – Run your Kafka applications with zero code changes Fully managed and highly available Apache Kafka service Amazon Managed Streaming for Kafka WorkFlow
  • 45. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. IDEs Languages AWS Cloud9 AWS Toolkit for PyCharm AWS Toolkit for IntelliJ AWS Toolkit for VS Code AWS Lambda layers AWS Nested apps Websocket support for API Gateway ALB support for Lambda Workflows Programming Model Step Functions API Connectors Amazon Managed Streaming for Kafka Build increasingly powerful applications, faster
  • 46. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 47. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. This is the moment for #databasefreedom
  • 48. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Aurora is the foundation for cloud native Database Amazon Aurora NEW Global Database
  • 49. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Provisioning capacity for DynamoDB ( S o m e t i m e s i t ’ s h a r d t o k n o w w h a t ’ s b e s t ) HIGH-SCALE APPLICATIONS Estimating how much throughput capacity to provision can be guesswork Not enough experience with app can cause unexpected extreme app usage Spikey traffic can be costly to maintain availability and performance Auto-scaling can cause lag time apps can’t afford
  • 50. N E W ! Amazon DynamoDB Read/Write Capacity On Demand N o m o r e c a p a c i t y p l a n n i n g – p a y o n l y f o r w h a t y o u u s e No capacity planning No need to specify how much read/write throughput you expect to use Pay only for what you use Pay-per-request pricing Ideal for unpredictable workloads Ramp from zero to tens of thousands of requests per second on demand
  • 51. Existing time-series databasesRelational databases Difficult to scale Manual effort needed for enterprise-grade availability and reliability Limited data lifecycle management capabilities Unnatural for time-series data Rigid schema inflexible for fast-moving time- series data Building with time-series data is challenging Lack time-series analytic functions like smoothing, approximation, and interpolation 1 2 3 Clickstream data IoT Sensor Readings DevOps data
  • 52. N E W ! Timestream is 1,000X faster and 1/10th the cost of relational databases Trillions of daily events Serverless Time-series analytics (interpolation, smoothing, approximation) built in Multiple orders of magnitude improvement in query performance Fast, scalable, fully managed time series database Amazon Timestream
  • 53. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. How do we think about Blockchain?
  • 54. TRANSACTIONS WITH DECENTRALIZED TRUST 2 DMV Track vehicle title history Manufacturers Track distribution of a recalled product HR & Payroll Track changes to an individual’s profile Healthcare Verify and track hospital equipment inventory Common customer use cases on Blockchain Relational databases Blockchain frameworks Using sub-optimal ways to solve the problem LEDGERS WITH CENTRALIZED TRUST 1
  • 55. Mortgage Lenders Processing syndicated loans Small Businesses Transact with suppliers and distributers Retail Streamline customer rewards Financial Institutions Peer-to-peer payments Blockchain Frameworks Hard to scaleSet up is hard Complicated to manage Expensive TRANSACTIONS WITH DECENTRALIZED TRUST 2LEDGERS WITH CENTRALIZED TRUST 1 Common customer use cases on Blockchain
  • 56. Two needs, what to do?
  • 57. N E W ! Cryptographically Verifiable All changes are cryptographically chained and verifiable Transparent Full visibility into entire data lineage Immutable Append-only, immutable journal tracks history of all changes Highly scalable Automatically scale up or down Easy to use Query with familiar SQL operators Fast Execute 2-3X more transactions Fully managed ledger database that provides a transparent, immutable, cryptographically verifiable transaction log owned by a central trusted authority Amazon Quantum Ledger Database
  • 58. N E W ! Create and manage scalable blockchain networks Amazon Managed Blockchain Choose Hyperledger Fabric or Ethereum Create blockchain networks with a few clicks; manage them with simple API calls Scales to support thousands of applications running millions of transactions Easy to move data into QLDB for further analysis
  • 59. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. This is the moment for #databasefreedom
  • 60. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 61. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Storage Options
  • 62. N E W ! Amazon EFS IA Amazon S3 Intelligent-Tiering AWS DataSync AWS Transfer for SFTP
  • 63. N E W ! Amazon Glacier Deep Archive No tape to manage $0.00099/GB/month Less than 1/4th the cost of Glacier Designed for 99.999999999 durability Recover data in hours vs. days/weeks L o w e s t c o s t s t o r a g e a v a i l a b l e i n t h e c l o u d … e v e n l o w e r t h a n o n - p r e m i s e s t a p e
  • 64. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Set up Storage 1 Move data 2 Cleanse and prep data 3 Configure and enforce security and compliance policies 4 Make data accessible for analytics 5 Steps for building and managing a data lake
  • 65. N E W ! Enforce security policies across multiple services Gain and manage new insights Move, store, catalog, and clean your data faster with machine learning A service that allows you to build a secure data lake in days Amazon Lake Formation
  • 66. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Worldwide Windows Public Cloud IaaS Instances by Cloud Provider
  • 67. N E W ! Amazon FSx for Windows File Server Windows native for fully compatible Windows File System experience No hardware or software to manage Secure and compliant including PCI-DSS, ISO, and HIPAA Up to 10s of GB/s throughput with sub- millisecond latencies (Compatibility with AD, Windows access control, and native Windows Explorer experience) Fully managed Windows file system built on native Windows file servers
  • 68. N E W ! High throughput, low latency – 100s of GBs/s and millions of IOPS Seamless integration with Amazon S3 Secure and compliant including PCI-DSS, ISO and HIPAA Fully managed file system for high compute intensive workloads Amazon FSx for Lustre
  • 69. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. “I want it all, and I want it now.”
  • 70. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 71. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. More Machine Learning is happening on AWS than anywhere else 10,000s of active customers 2xcustomer references
  • 72. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. More Machine Learning is happening on AWS than anywhere else
  • 73. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Machine Learning on AWS to All Developers
  • 74. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. FRAMEWORKS INFRASTRUCTURE P3 P3dn INTERFACES Infrastructure and frameworks for Machine Learning C O M I N G S O O N Scale model training performance across multiple instances 100 Gbps networking 64 GB GPU memory 768 RAM (System Memory) P3dn.24xl 3X faster network throughput than any other provider 2X as much GPU memory than any other GPU instance from other major providers 100+ GB more system memory than the next largest instance available from other providers “In the cloud, 85% of TensorFlow workloads run on AWS" Nucleus Research, TensorFlow on AWS, 28 November 2018, Analyst: Rebecca Wettemann
  • 75. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Fastest training times for TensorFlow 30m training time (Mountain View) ResNet50 only Specialized hardware only available in beta 14m training time (Seattle) ResNet50, convolutional neural networks (for images), recurrent neural networks (for language recommendations Optimized for P3 with global availability F A S T E S T T R A I N I N G T I M E Scaling TensorFlow 65% STOCK TENSORFLOW scaling efficiency with 256 GPUs 90% AWS-OPTIMIZED TENSORFLOW scaling efficiency with 256 GPUs NEW Thinking TensorFlow on Cloud
  • 76. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Running inference in production drives the majority of cost for Machine Learning Inference Training Infrastructure costs But what about inference? It’s never been easier, faster, or more cost- effective to train Machine Learning models
  • 77. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Two main drivers of inference inefficiency: complexity and cost of Machine Learning inference today Elasticity is important One size does not fit all
  • 78. N E W ! EC2 Instance EC2 Instance EC2 Instance GPU Add GPU acceleration to any Amazon EC2 instance for faster inference at much lower cost (up to 75% savings) Amazon Elastic Inference P 3 . 8 X L P 3 P 3 P 3 P 3 Amazon Elastic Inference 36 TOPS GPU M5.large Amazon Elastic Inference
  • 79. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Starting at 1 TFLOPS Any instance family Simple speech and language models Up to 32 TFLOPS Recommendation engines or fraud detection models Provision Elastic Inference capacity inside VPC 360,000ResNet-50 Computer vision deep learning model images per hour, inference $0.22 per hour on medium EI accelerator 75% lower cost L O W E S T C O S T A V A I L A B L E Elastic Inference - Scale & Cost
  • 80. Workloads needing entire GPU or that are latency sensitive
  • 81. N E W ! High throughput Low latency Hundreds of TOPS Multiple data types Multiple ML Frameworks INT8, FP16, mixed precision TensorFlow, MXNet, PyTorch, Caffe2, ONNX EC2 instances Amazon SageMaker Amazon Elastic Inference High performance machine learning inference chip, custom designed by AWS AWS Inferentia
  • 82. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. ML Services
  • 83. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Collect and prepare training data Choose and optimize your ML algorithm Set up and manage environments for training Train and tune model (trial and error) Deploy model in production Scale and manage the production environment
  • 84. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon SageMaker Bringing Machine Learning to all developers One-click training Set up and manage environments for training Pre-built notebooks for common problems Collect and prepare training data Built-in, high performance algorithms Choose and optimize your ML algorithm Optimization Train and tune model(trial and error) One-click deployment Deploy model in production Fully managed with auto- scaling, health checks, automatic handling of node failures, and security checks Scale and manage the production environment
  • 85. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. More than ten thousand customers using Amazon SageMaker
  • 86. What else are customers asking us for, to give them “a little less conversation, a little more action, please”?
  • 87. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Successful models require high-quality training data Pre-built notebooks for common problems Collect and prepare training data
  • 88. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. STATIONARY CAR STATIONARY CAR MOVING CARPEDESTRIAN STOP SIGN DIRECTION SIGN STOP SIGN TRAFFIC SIGNALS TRAFFIC SIGNALS STATIONARY VEGETATION STATIONARY ROAD STATIONARY BUILDING MOVING CAR PAVEMENTSuccessful models require high-quality training data Pre-built notebooks for common problems Collect and prepare training data
  • 89. N E W ! Human annotations Data in S3 Automatic annotations Training data Simple, pre-built workflows Mechanical Turk Your own employees Third party vendors Active Learning model >80% confidence <80% confidence Build highly accurate training datasets and reduce data labeling costs by up to 70% using Machine Learning Amazon SageMaker - Ground Truth
  • 90. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon SageMaker: broad set of built-in algorithms Designed to be 10x faster K-Means Clustering Principal Component Analysis Neural Topic Modelling Factorization Machines Linear Learner (Regression) BlazingText Reinforcement Learning XGBoost Topic Modeling (LDA) Image Classification Seq2Seq Linear Learner (Classification) DeepAR Forecasting A L G O R I T H M S Built into Amazon SageMaker Improving and expanding continually 40% more algorithms added since SageMaker launch
  • 91. N E W ! Natural Language Processing Computer Vision Speech Recognition Text Clustering Text Generation Text Classification Grammar and Parsing Named Entity Recognition Text to Speech Handwriting Recognition Object Detection in Images 3D Images Text OCR Video Classification Speaker Identification RankingRegression Anomaly Detection Register with AWS Marketplace Automatic validation on SageMaker Package algorithm, models and configuration Self-service listing on AWS Marketplace Browse or search AWS Marketplace Subscribe in a single click Available through Amazon SageMaker Over a hundred algorithms and models that can be deployed directly to Amazon SageMaker AWS Marketplace for Machine Learning S e l l i n g a l g o r i t h m s & m o d e l s o n A W S M a r k e t p l a c e
  • 92. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. SOPHISTICATION OF ML MODELS A M O U N T O F T R A I N I N G D A T A R E Q U I R E D Reinforcement Learning (RL)
  • 93. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. How does Reinforcement Learning work? Algorithm controls Pac-Man Learn to play to get the highest score possible Maximize rewards and minimize penalties Learn advanced strategies
  • 94. N E W ! Fully managed reinforcement learning algorithms TensorFlow, MXNet, Intel Coach, and Ray RL 2D and 3D simulation environments via OpenGym Simulate environments with Amazon Sumerian and AWS RoboMakerExample notebooks and tutorials New machine learning capabilities in Amazon SageMaker to build, train, and deploy with Reinforcement Learning Amazon SageMaker RL
  • 95. Can we help developers get rolling with Reinforcement Learning? (literally)
  • 96. N E W ! Fully autonomous 1/18th scale race car, driven by Reinforcement Learning AVAILABLE FOR PRE-ORDER ON AMAZON.COM AWS DeepRacer
  • 97. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. HD Video Camera Gyroscope for direction and orientation Accelerometer for measuring change in speed Two batteries: one to power on-board compute, one to drive motorsDual-core Intel Atom® Processor Introducing AWS DeepRacer All wheel drive, monster truck chassis Suspension mounted high for a view of the road Both accelerometer and gyroscope useful in the future for building more sophisticated models such as finding the perfect racing line or path finding
  • 98. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS DeepRacer: How does it work? 3D simulator with virtual car and track Rewards RL algorithm
  • 99. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build reinforcement learning model DeepRacer League Races at AWS Summits Winners of each DRL Race and top points getters compete in Championship Cup at re:Invent 2019 Virtual tournaments through the year AWS DeepRacer League World’s first global autonomous racing league, open to anyone
  • 100. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AI Services
  • 101. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. No master algorithm for personalization and recommendation Music recommendation Tracks, artists, albums Film recommendation Actors, directors, genres Product recommendation Pricing, category, offers Article recommendation Themes, geography, breaking news
  • 102. N E W ! Activity stream from app Views, signups, conversion, etc. Inventory Articles, products, videos, etc. Demographics (optional) LOAD DATA (EMR Cluster) INSPECT DATA IDENTIFY FEATURES SELECT ALGORITHMS SELECT HYPERPARAMETERS TRAIN MODELS OPTIMIZE MODELS HOST MODELS BUILD FEATURE STORE CREATE REAL-TIME CACHES Customized personalization & recommendation API F u l l y m a n a g e d b y A m a z o n P e r s o n a l i z e Amazon Personalize Age, location, etc. Real-time personalization and recommendation service, based on the same technology used at Amazon.com Amazon Personalize
  • 103. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. The perils of poor predictions in forecasting TIME SALES FORECAST SALES
  • 104. N E W ! Amazon Forecast Any historical time-series Integrates with SAP and Oracle Supply Chain Custom forecasts with 3 clicks 50% more accurate 1/10th the cost Integrates with Amazon Timestream Retail demand Travel demand AWS usage Revenue forecasts Web traffic Advertising demand Generate forecasts for: Accurate time-series forecasting service, based on the same technology used at Amazon.com
  • 105. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Historical data Supply chain, inventory, etc. Customized forecasting API Inspect data Identify features Select from 8 algorithms Select Hyperparameters Host models Load data Train models Optimize models Related “causal” data Weather, special offers, product details F u l l y m a n a g e d b y A m a z o n F o r e c a s t Amazon Forecast Amazon Forecast: Machine Learning time-series forecasting
  • 106. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Dealing with documents is demanding Manual data entry Rules and template-based extraction Optical Character Recognition (OCR) Identify documents in any format Extract text from those documents, accurately Document formats are variable and changes unexpectedly
  • 107. N E W ! OCR++ service to easily extract text and data from virtually any document Amazon Textract
  • 108. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Integrate ML to AWS Services
  • 109. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  • 110. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS IoT – Broad and Deep Integrations with Cloud End-point Gateway Edge Network AWS Cloud Secure Device Connection & Messaging Fleet on-boarding, Softeare Update Fleet Audit& Security Data Analytics & Intelligence Easily collect and organize data from industrial equipment NEW Easily detect and respond to events from IoT sensors and applications NEW Visually develop IoT applications NEW
  • 111. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Robotic development is difficult and time consuming Requires machine learning expertise for intelligent functions Many prototyping iterations Days spent setting up and configuring Months to building a realistic simulation environment Duplicated efforts integrating an application management system
  • 112. N E W ! Easily develop, test, and deploy intelligent robotics applications AWS RoboMaker Development Environment SimulationCloud Extensions for ROS Fleet Management
  • 113. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. How to do Space Business? • Build ground stations, sign long-term leases, and purchase excess bandwidth • Expensive to build and difficult to maintain and require high CAPEX investment to scale, and experience network latency and scheduling conflicts • Have opaque investing and pricing for startups
  • 114. N E W ! Easily control satellites and ingest data with fully managed Ground Station as a Service AWS Ground Station Low Earth Orbit (LEO) Medium Earth Orbit (MEO) Simultaneous narrowband S-band, X-band and UHF downlink Receive satellite data into Amazon VPC and Process data in AWS Cloud
  • 115. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. So, Are you Well-Architected?
  • 116. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Well-Architected started 2012 2013 AWS SA reviews 2014 Questions across 4 pillars 2015 Published Framework 20142016 Operational Excellence 2017 Serverless Lens 2018 IoT Lens HPC Lens APN Partners https://aws.amazon.com/well-architected PILLAR-SPECIFIC WHITEPAPERS, LENS AWS WELL-ARCHITECTED FRAMEWORK WHITEPAPER FREE ONLINE TRAINING
  • 117. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. SECURITY 2 OPERATIONAL EXCELLENCE 1 RELIABILITY 3 COST OPTIMIZATION 5 PERFORMANCE EFFICIENCY 4 Reviews + ( Solutions Architect APN Partner OR )Your team TECHNICAL & BUSINESS LEADS
  • 118. N E W ! AWS Well- Architected Tool Measure and improve your architecture using AWS Well-Architected best practices Implement workplans to improve your architecture Stay up to date as your architecture evolves Review workloads against best practices
  • 119. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Here is all of new launches! https://aws.amazon.com/new/reinvent
  • 120. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Join the conversation DM @ric__Harvey on Twitter and send me your email address for an invite
  • 121. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Go Build! Here to help you build
  • 122. Thank you! © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Ric Harvey Sr. Technical Evangelist Amazon Web Services @ric__harvey rjh@amazon.com