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Bridging Finance and HR
Anne Frisch
October 2013
Living on 2 different planets ?
Getting the most from
the employees
From the basics of having the right controls
on your labour costs ….

Blackbox
Standard personnel costs

Finance reviews everything
- Monthly payroll
- All hires (including replacement of trainees)
- Temps ….
… to identifying key drivers of productivity …
…and maximizing engagement.

2012 Gallup meta-analysis on 263 research studies across 192 organizations in 49 industries and 34 countries.
Engaging with workers´representatives
HR needs your support to
• Present business cases to the unions
• Set up a meaningful dashboard
• Develop the financial culture of
workers´representatives
…..
Joe Kaeser picked as new CEO of Siemens
Siemens' supervisory board announced
Wednesday that it had unanimously
appointed its longstanding finance chief,
Joe Kaeser, as the technology company's
new chief executive as of August 1.

The Supervisory Board of Siemens AG has
20 members. As stipulated by the German
Codetermination Act, half of the members
represent Company shareholders, and half
represent Company employees.
How to grow talent in
your organization ?
Hackett study 2012 : business services organizations are dissatisfied with the
level of talent management support being provided by HR
Cooperation on Talent Management
Hackett Group Chief Research Officer Michel Janssen
"Today's changing business environment requires that business services
organizations retool and radically change their mix of staff to improve
their ability to directly impact on business performance. Talent
management is key, and business services can't accomplish this without
strong and effective support from HR. Both parties must redouble their
efforts to improve their working relationship.
Business services managers must take the lead in specifying their needs,
and taking accountability for results for talent management.
HR must provide comprehensive process and administrative support,
methods and tools, training and guidance to function leaders."
Step 1 : go to your HR department
Step 2 : build your own competency
model
Example of key competencies for achieving
excellence in Finance
1.
2.
3.
4.
5.

Accounting and financial reporting
Governance, internal controls, tax & legal compliance
Management information & performance analysis
Business Partnership & value creation
Cash Culture
Business Partnership, Risk Management & Value creation
Questioning, challenging and actively proposing solutions to mitigate risks and improve financial performance based on a
thorough understanding of management and operations needs and issues; Sharing & increasing financial know-how within the
organization
1
Able to support any Business
Plan process and/or
complex financial operations
(investment, offers…)











Skilled in manipulating usual
financial tools (Excel modeling, NPV
or IRR notions…).
Able to get and communicate
accurate financial information to
operational managers.
Able to support managers in the
development of their forecasts
(consistency between financial
figures and underlying operational
assumptions).
Highlights on implications of any
inconsistencies between forecasts
and performance
Aware of risk analysis & risk
management tools, and able to link
risk to financial information

2
Proactively improves his/her
financial understanding and
insights into performance and
proposes business case
improvements. Gets risk
management at the heart of
financial improvement










Challenges colleagues and other
partners to raise financial and risk
management know-how and skills:
raising questions, challenging,
advising and instructing (ability to
challenge managers on the
underlying assumptions of any BP)
Seeks input from
managers/partners to ensure that
financial objectives are achievable
and achieved.
Shares and clearly defines financial
performance needs, concerns,
problems and agreements on
actions
Develops and recommends financial
solutions according to
management’s needs, problems
and issues and strategic objectives.
Proposes business case (financial
and operational) improvements (for
investments, offers…).

3
Collaborates with and coaches all
stakeholders to develop financial
& risk management strategies.
Clearly communicates the plan











Coaches’ managers on revenue,
forecast, expenditure, cash
management practices and other
financial issues, and able to seek
improvement opportunities.
Contributes with accountability to
the planning, management and
implementation of the entity
strategic plans => Puts value
creation at the heart of financial and
operational decisions
(investment…), ensures fact based
decisions and value maximizing
options.
Develops efficient strategies for
obtaining necessary financial
resources and participates in
negotiations with fund providers
(banks, equity providers,
subsidies…).
Is able to support managers in
achieving any operation with an
impact on balance sheet
Communicates complex financial
information clearly, credibly with
varied audiences.

4
Takes a leadership role in valuemaximizing approach to business
issues and constructively
challenges management’s
decisions











Provides strategic financial
management advice, direction to all
levels of management and financial
information users.
Is proactive to manage/advise on
future outcomes (operational or
financial risks, options/scenario
planning). Recommends and
implements risk management
strategies.
Constructively challenges
management’s decisions, strategic
initiatives, transactions, and probes
for explanations of past and
upcoming results.
Able to supervise advanced
strategic negotiations and leads
agreements, including investment,
offers, acquisitions, divestments,
partnerships etc.
Gets buy-in from all stakeholders at
all levels of any organization.
Cash Culture
Ensuring cash collection and managing credit risk. Developing financing options and actively proposing solutions to improve
working capital and long term cash flow. Providing assurance regarding the reliability of the cash flow forecast at project and
company level
1
Understands credit and collection
procedures and performs routine
tasks












Monitors daily cash position.
Collects overdues.
Clears aged balance.
Prepares lists of forecasted
payments.
Ensures clear invoicing process,
payment terms, payment methods
and export documentation.
Reviews advance payment and
warranty retention.
Manages relationship with customer
to guarantee that payment process
is on time.
Front line contact for cash pooling.
Minimizes external cash at each
end of period.

2
Improves insights into cash
performance and collaborates with
other departments to elaborate
specific cash strategies














Analyzes monthly cash flow,
provides explanations on variances.
Identifies drivers in working capital
levels, benchmarks with similar
businesses and proposes action
plans.
Ensures credit policy and
(customers & suppliers) credit limits
are properly applied.
Reviews exceptions to “normal”
payment terms and conditions.
Makes sure that collection tasks are
assigned between the various
departments (commercial,
accounting etc).
Controls bad debt write-offs and
ensures penalties for late payments
are invoiced.
Builds cash flow forecast and alerts
on any potential gaps. Includes also
in cash flow forecast all non
recurring items (tax, Capex,
pension, dismantling).
Interacts with Treasury to put in
place and renew inter company
loans and cash facilities.

3
Alerts, negotiates, decides, and
takes proactive roles in cash

















Proactively manages cash
movements to deliver commitment.
Identifies Forex / commodity risks
and monitors hedging with
Treasury.
Reviews off-balance sheet
commitments (performance bonds,
all types of bonds & guarantees …)
and understands their potential cash
impact.
Escalates overdues to the highest
level for collection programs.
Detects risky customers, challenges
sales teams on cash impact of
contracts, and decides on delivery
hold.
Detects risky suppliers & subcontractors, challenges purchasing
teams on cash impact of contracts,
and alerts management.
Supports commercial teams in
negotiating advance payments or
specific payment terms.
Identifies security flaws in payment
means and processes and takes
corrective actions.
Act as a real business partner with
Treasury Department (DOFT) to
design & implement.

4
Thinks long term and out of the box
to maximize cash flow













Is accountable for the delivery of the
cash flow forecast.
Supports complex projects
(investments and integrated offers)
with tailor made financing solutions.
Constructively challenges
management decisions on Capex
and financial investments.
Ensures adequate payback of new
investments.
Defines short & medium term capital
and cash needs and identifies
financing solutions (equity,
internal/external financing…).
Builds strategic relationships with
financing partners to ensure easy
access to debt and credit facilities.
Raises awareness of the
organization on Working Capital,
and rolls out best practices.
Step 3 : Raise the financial culture of
non financial managers
4 ways to raise the financial culture of your colleagues

1. Spend quality time with them
2. Include simple (and fun) financial quizzes in your
management meetings
3. Encourage them to register to a finance for non
financial managers course
4. Develop an in house program
Thank you !

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Anne Frisch, CFO at EPWN - Bridging Finance and HR

  • 1. Bridging Finance and HR Anne Frisch October 2013
  • 2. Living on 2 different planets ?
  • 3.
  • 4. Getting the most from the employees
  • 5. From the basics of having the right controls on your labour costs …. Blackbox Standard personnel costs Finance reviews everything - Monthly payroll - All hires (including replacement of trainees) - Temps ….
  • 6. … to identifying key drivers of productivity …
  • 7. …and maximizing engagement. 2012 Gallup meta-analysis on 263 research studies across 192 organizations in 49 industries and 34 countries.
  • 9.
  • 10.
  • 11. HR needs your support to • Present business cases to the unions • Set up a meaningful dashboard • Develop the financial culture of workers´representatives …..
  • 12. Joe Kaeser picked as new CEO of Siemens Siemens' supervisory board announced Wednesday that it had unanimously appointed its longstanding finance chief, Joe Kaeser, as the technology company's new chief executive as of August 1. The Supervisory Board of Siemens AG has 20 members. As stipulated by the German Codetermination Act, half of the members represent Company shareholders, and half represent Company employees.
  • 13. How to grow talent in your organization ?
  • 14. Hackett study 2012 : business services organizations are dissatisfied with the level of talent management support being provided by HR
  • 15. Cooperation on Talent Management Hackett Group Chief Research Officer Michel Janssen "Today's changing business environment requires that business services organizations retool and radically change their mix of staff to improve their ability to directly impact on business performance. Talent management is key, and business services can't accomplish this without strong and effective support from HR. Both parties must redouble their efforts to improve their working relationship. Business services managers must take the lead in specifying their needs, and taking accountability for results for talent management. HR must provide comprehensive process and administrative support, methods and tools, training and guidance to function leaders."
  • 16. Step 1 : go to your HR department
  • 17.
  • 18. Step 2 : build your own competency model
  • 19. Example of key competencies for achieving excellence in Finance 1. 2. 3. 4. 5. Accounting and financial reporting Governance, internal controls, tax & legal compliance Management information & performance analysis Business Partnership & value creation Cash Culture
  • 20. Business Partnership, Risk Management & Value creation Questioning, challenging and actively proposing solutions to mitigate risks and improve financial performance based on a thorough understanding of management and operations needs and issues; Sharing & increasing financial know-how within the organization 1 Able to support any Business Plan process and/or complex financial operations (investment, offers…)      Skilled in manipulating usual financial tools (Excel modeling, NPV or IRR notions…). Able to get and communicate accurate financial information to operational managers. Able to support managers in the development of their forecasts (consistency between financial figures and underlying operational assumptions). Highlights on implications of any inconsistencies between forecasts and performance Aware of risk analysis & risk management tools, and able to link risk to financial information 2 Proactively improves his/her financial understanding and insights into performance and proposes business case improvements. Gets risk management at the heart of financial improvement      Challenges colleagues and other partners to raise financial and risk management know-how and skills: raising questions, challenging, advising and instructing (ability to challenge managers on the underlying assumptions of any BP) Seeks input from managers/partners to ensure that financial objectives are achievable and achieved. Shares and clearly defines financial performance needs, concerns, problems and agreements on actions Develops and recommends financial solutions according to management’s needs, problems and issues and strategic objectives. Proposes business case (financial and operational) improvements (for investments, offers…). 3 Collaborates with and coaches all stakeholders to develop financial & risk management strategies. Clearly communicates the plan      Coaches’ managers on revenue, forecast, expenditure, cash management practices and other financial issues, and able to seek improvement opportunities. Contributes with accountability to the planning, management and implementation of the entity strategic plans => Puts value creation at the heart of financial and operational decisions (investment…), ensures fact based decisions and value maximizing options. Develops efficient strategies for obtaining necessary financial resources and participates in negotiations with fund providers (banks, equity providers, subsidies…). Is able to support managers in achieving any operation with an impact on balance sheet Communicates complex financial information clearly, credibly with varied audiences. 4 Takes a leadership role in valuemaximizing approach to business issues and constructively challenges management’s decisions      Provides strategic financial management advice, direction to all levels of management and financial information users. Is proactive to manage/advise on future outcomes (operational or financial risks, options/scenario planning). Recommends and implements risk management strategies. Constructively challenges management’s decisions, strategic initiatives, transactions, and probes for explanations of past and upcoming results. Able to supervise advanced strategic negotiations and leads agreements, including investment, offers, acquisitions, divestments, partnerships etc. Gets buy-in from all stakeholders at all levels of any organization.
  • 21. Cash Culture Ensuring cash collection and managing credit risk. Developing financing options and actively proposing solutions to improve working capital and long term cash flow. Providing assurance regarding the reliability of the cash flow forecast at project and company level 1 Understands credit and collection procedures and performs routine tasks          Monitors daily cash position. Collects overdues. Clears aged balance. Prepares lists of forecasted payments. Ensures clear invoicing process, payment terms, payment methods and export documentation. Reviews advance payment and warranty retention. Manages relationship with customer to guarantee that payment process is on time. Front line contact for cash pooling. Minimizes external cash at each end of period. 2 Improves insights into cash performance and collaborates with other departments to elaborate specific cash strategies         Analyzes monthly cash flow, provides explanations on variances. Identifies drivers in working capital levels, benchmarks with similar businesses and proposes action plans. Ensures credit policy and (customers & suppliers) credit limits are properly applied. Reviews exceptions to “normal” payment terms and conditions. Makes sure that collection tasks are assigned between the various departments (commercial, accounting etc). Controls bad debt write-offs and ensures penalties for late payments are invoiced. Builds cash flow forecast and alerts on any potential gaps. Includes also in cash flow forecast all non recurring items (tax, Capex, pension, dismantling). Interacts with Treasury to put in place and renew inter company loans and cash facilities. 3 Alerts, negotiates, decides, and takes proactive roles in cash          Proactively manages cash movements to deliver commitment. Identifies Forex / commodity risks and monitors hedging with Treasury. Reviews off-balance sheet commitments (performance bonds, all types of bonds & guarantees …) and understands their potential cash impact. Escalates overdues to the highest level for collection programs. Detects risky customers, challenges sales teams on cash impact of contracts, and decides on delivery hold. Detects risky suppliers & subcontractors, challenges purchasing teams on cash impact of contracts, and alerts management. Supports commercial teams in negotiating advance payments or specific payment terms. Identifies security flaws in payment means and processes and takes corrective actions. Act as a real business partner with Treasury Department (DOFT) to design & implement. 4 Thinks long term and out of the box to maximize cash flow        Is accountable for the delivery of the cash flow forecast. Supports complex projects (investments and integrated offers) with tailor made financing solutions. Constructively challenges management decisions on Capex and financial investments. Ensures adequate payback of new investments. Defines short & medium term capital and cash needs and identifies financing solutions (equity, internal/external financing…). Builds strategic relationships with financing partners to ensure easy access to debt and credit facilities. Raises awareness of the organization on Working Capital, and rolls out best practices.
  • 22. Step 3 : Raise the financial culture of non financial managers
  • 23. 4 ways to raise the financial culture of your colleagues 1. Spend quality time with them 2. Include simple (and fun) financial quizzes in your management meetings 3. Encourage them to register to a finance for non financial managers course 4. Develop an in house program