Animeal

GROUP 11
Coco Nicola
Padannappurath Sruthy
Porricolo Francesca
Li Wanying
PSSD STUDIO 2018- THE RESILIENT CITY
POLITECNICODIMILANO
Master of Product Service System Design | PSSD Studio 2 | A.Y. 2017/18
Proff. Anna Meroni, Daniela Selloni, Stefana Broadbent
Tutors: Luca Molinari, Martina Rossi
TOPIC:CIRCULARECONOMY

ANIMEAL SERVICE FOR PET
POLITECNICODIMILANO

WHO ARE THE
INHABITANTS OF MILAN?
POLITECNICODIMILANO

THOUSAND PETS
230
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THOUSAND PETS
230
SHELTERS
10
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THOUSAND PETS
230
SHELTERS
10
FELINE COLONIES
1000
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but how
much
do our
pets eat?
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GR/DAY
320

GR/DAY
320
GR/DAY
150
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GR/DAY
150
KG / YEAR
144
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GR/DAY
320

14,5%
agricultural land
- 1/3 arable land -
70%
irrigation water
15%
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of human-made
GHG emissions
Source: Brandão Miguel, (2017) “AL2110 Sustainable Food Production and Consumption” lecture, Retrieved from KTH Royal Institute of
Technology Stockholm

THOUSAND
TONS/YEAR
GREEN HOUSE GASES91
MILANESE
PETS
PRODUCE
POLITECNICODIMILANO
Source: McMahon, J. (2017, August 04). Dogs, Cats And Climate Change: What's Your Pet's Carbon Pawprint? Retrieved from
https://www.forbes.com/sites/jeffmcmahon/2017/08/02/whats-your-dogs-carbon-pawprint/#ea8d2b13a639

POLITECNICODIMILANO
2,5MILLION TONS
OF HOUSEHOLD WASTE/YEAR
Italian households produce
Source: Garrone, P., Melacini, M., & Perego, A. (2012). Feed the
hungry: The potential of surplus food recovery. Milano: Edizioni
Angelo Guerini e Associati SpA.

777,600TONS / YEAR
OF SURPLUS FOOD
RETAIL TRADE SECTOR
PRODUCES
OFFERING MAP
POLITECNICODIMILANO

POLITECNICODIMILANO
91.235
BANCO ALIMENTARE HAVE
COLLECTED
Source: https://www.bancoalimentare.it/it/stampa
TONES OF SURPLUS FOOD IN
2017

FOOD
LOSSES
POLITECNICODIMILANO
Refers to edible products that
get “lost” in the supply chain,
so are not sold or consumed
by those for whom they were
produced
Source: Garrone, P., Melacini, M., & Perego, A. (2012).
Feed the hungry: The potential of surplus food recovery.
Milano: Edizioni Angelo Guerini e Associati SpA.

Give a new value to this food by
changing the way of feeding our
animals
AIM
POLITECNICODIMILANO

Milano
food waste
Circular Economy
POLITECNICODIMILANO

Healthy, sustainable and ready to eat
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OFFERING MAP
sustainable
healthy
ready to eat
pet food
informations
Pet’s Owner
animal shelters
& feline
colonies
assistance
delivery info
recipes
environmental
contribution
supporting
on the
undercard
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Sustainable
Healthy
Ready to eat
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OUR PET FOOD
Made up of just surplus food coming from retails and supermarkets,
without improving the raw material market demand
Made up of just specific and carefully selected ingredients chosen
according to pet’s needs - balanced nutrients
Stored in controlled atmosphere to preserve at best our food
characteristics, without using any chemical preservatives
Stored in easy to open, resealable and reusable aluminium capsules
easy storable in the fridge

Flavors
supporting the service
PRACTICAL INFO
POLITECNICODIMILANO
ANIMEALDepending on ingredients
daily availability

Size
PRACTICAL INFO
POLITECNICODIMILANO
ANIMEAL
Small
Medium
Larfge

Meal Plans
PRACTICAL INFO
POLITECNICODIMILANO
ANIMEAL
1-10 Meals
10-30 Meals
50-100 Meals
…

Delivery Info
PRACTICAL INFO
POLITECNICODIMILANO
ANIMEALReal time delivery tracking
of orders

Assistance
PRACTICAL INFO
POLITECNICODIMILANO
ANIMEALProvided assistance for the
costumer 24/7

ANIMEAL
The APP tells the
costumers how to cook
their expiring food through
animal specific needs
oriented recipes
Recipes
integrating the service
“SIDE DISH” INFO
POLITECNICODIMILANO

Environmental
Contribution
integrating the service
“SIDE DISH” INFO
POLITECNICODIMILANO
ANIMEAL
The APP tells the costumer
how much food - and its
related CO2, soil and water
- he has saved by
purchasing Animeals

Providers
RAW MATERIALS
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Small retailers -
greengrocers,
butchers etc -
unsold food
Big retailers’
unsold food
Private
households’s
unpacked
food
Canteen’
untouched
food

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Only no-profit organization in
Milan that collects food surpluses
from the retail sector to give that
to food banks feeding humans
and also to us
On demand service that
purchases, picks-up and delivers
anything that is ordered through
our app.
Partners
RAW MATERIALS

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Check & SORT
food quality
Check cooking
processes
Pack food Prepare
shipping
Employees
RAW MATERIALS

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OUR FACILITY
Animeal
Warehouse
+
Animeal
Kitchen
The municipality is renting us a central place in Milan at a good price, and we will give
back discounted pet food to help them with expenses of feeding shelters and cat colonies

Retails
Main Stakeholders
Secondary Stakeholders
Information Flow
Material Flow
Financial Flow
Bidirectional Flow
One-to-one Flow
SYSTEM MAP
Butcher
Canteen

Banco
Alimentare
Retails
Main Stakeholders
Information Flow
Material Flow
Financial Flow
One-to-one Flow
Wasted Food
Wasted Food
Info
WastedFood
WastedFood
Info
Wasted Food
Info
SYSTEM MAP
Butcher
Canteen
Bidirectional Flow

Glovo
Banco
Alimentare
Retails
Main Stakeholders
Information Flow
Material Flow
Financial Flow
One-to-one Flow
Pet’s Owner
Animal Shelter
Wasted Food
Wasted Food
Info
WastedFood
WastedFood
Info
WastedFood
FreshPetFood
DeliverInfo
Payment
Fresh Pet Food
Food Containers
Wasted Food
Deliver Info
Payment/Points
FreshPetFood(CheaperPrice)
Donation(Free)
Pet Food Info
Wasted Food
Info
SYSTEM MAP
Butcher
Canteen
Bidirectional Flow

Glovo
Banco
Alimentare
Retails
Main Stakeholders
Information Flow
Material Flow
Financial Flow
One-to-one Flow
Pet’s Owner
Animal Shelter
Vet Doctor
Supermarket
Pet Store
Animal Cafe
Wasted Food
Wasted Food
Info
WastedFood
WastedFood
Info
WastedFood
FreshPetFood
DeliverInfo
Payment
Fresh Pet Food
Food Containers
Wasted Food
Deliver Info
Payment/Points
Donation(Free)
Pet Food Info
FreshPetFood
DonationInfo
Payment
Payment/Points
FreshPetFood
Wasted Food
Info
SYSTEM MAP
Butcher
Canteen
Bidirectional Flow

MunicipalityEmployees
Investors
Glovo
Banco
Alimentare
Retails
Main Stakeholders
Information Flow
Material Flow
Financial Flow
One-to-one Flow
Pet’s Owner
Animal Shelter
Vet Doctor
Supermarket
Pet Store
Animal Cafe
Wasted Food
Wasted Food
Info
WastedFood
WastedFood
Info
WastedFood
FreshPetFood
DeliverInfo
Payment
Fresh Pet Food
Food Containers
Wasted Food
Deliver Info
Payment/Points
Donation(Free)
Pet Food Info
FreshPetFood
DonationInfo
Payment
Space
SellingInfo
Salary
Job
Investment
GeneralInfo
Payment/Points
FreshPetFood
Wasted Food
Info
SYSTEM MAP
Butcher
Canteen
Bidirectional Flow

POLITECNICODIMILANO
Target User

POLITECNICODIMILANO

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How?

1. Sick pet dog 2. Get sample from vet 5. Know more about Animeal4. Pet loves Animeal
6. Download Animeal App 7. Order meals 8. Pay online 9. Get deliver at home 10.Store one week’s fresh
meal in the refrigerator
3. Feed pet
11. Feed pet and he is
happy
12. Collect expiring food
at home for donate
13. Return empty container
and donate expiring food
14. Get reward points by
food donation

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Sick pet dog

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Sick pet dog
Get sample from vet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Feed pet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Feed pet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Know more about Animeal
Pet loves Animeal
Feed pet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Download Animeal App
Feed pet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Order meals
Feed pet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Order meals
Pay online
Feed pet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Order meals
Pay online
Get deliver at home
Feed pet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Order meals
Pay online
Get deliver at home
Store one week’s fresh meal
in the refrigerator
Feed pet

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Order meals
Pay online
Get deliver at home
Store one week’s fresh meal in
the refrigerator
Feed pet
Feed pet and he is happy

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Order meals
Pay online
Get deliver at home
the refrigerator
Feed pet
Collect expiring food at
home for donate

POLITECNICODIMILANO
Sick pet dog
Get sample from vet
Pet loves Animeal
Order meals
Pay online
Get deliver at home
the refrigerator
Feed pet
Collect expiring food at home
for donate
Return empty container and
donate expiring food

Sick pet dog
Get sample from vet
Pet loves Animeal
Order meals
Pay online
Get deliver at home
the refrigerator
Feed pet
Collect expiring food at home
for donate
Return empty container and
donate expiring food
Get reward points by food donation
POLITECNICODIMILANO

POLITECNICODIMILANO
Touchpoint

TOUCHPOINTS
Pet Owner
Advertisement
Food Sample
Website
App Service
Deliver Staff
Reusable Container
Delivery Box
POLITECNICODIMILANO

TOUCHPOINTS
Pet Owner
Website
App Service
Deliver Staff
Reusable Container
Delivery Box
Advertisement
Food Sample
POLITECNICODIMILANO

TOUCHPOINTS
Animal Shelter
Advertisement
Food Sample
Website
App Service
Deliver Staff
Animeal Box
Warehouse
Delivery Car
Reusable Container
POLITECNICODIMILANO

TOUCHPOINTS
Animal Shelter
Advertisement
Food Sample
Website
App Service
Deliver Staff
Warehouse
Reusable Container
Animeal Box
Delivery Car
POLITECNICODIMILANO

BLUEPRINT
SHELTER&COLONIES FREE FOOD

BLUEPRINT
SHELTER&COLONIES CUSTOMER

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3D JOURNEY

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Role of Tech

AI FEASABILITY
IN YEARS
Now1.Use hyperspectral
imaging(HSI) to
assure quality of
food
Benefits
save resources,
time and money
while assuring food
safety
Total dispose
Cut off defects
How
In HSI hyperspectral sensors
check the ingredients, the
machine processing system
elaborates the informations to
command to industrial
machines: if to eliminate a
piece too damaged, or just cut
off the ruined part
Hyperspectral
sensors
Processing
system

POLITECNICODIMILANO
POSTER
POLITECNICODIMILANO

POLITECNICODIMILANO
Master of Product Service System Design | PSSD Studio 2 | A.Y. 2017/18
Proff. Anna Meroni, Daniela Selloni, Stefana Broadbent
Tutors: Luca Molinari, Martina Rossi
THANKS

Animeal

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