1. TOP CLASS GYM
BUSINESS/MARKETING PLAN

2. GROUP MEMBERS
• Phạm Quốc Thái
• Lê Đình Quang
• Phan Nhật Huy
• Đỗ Tiến
• Ngô Lê Anh Khoa

3. OUTLINES
I. Summary
II. Situation Analysis
III. Marketing strategy
& Objective
IV. Organization plan
V. Marketing campaign
VI. Budget

4. I. SUMMERY
I.SUMMERY
TOP CLASS GYM HAS JUST BEEN ESTABLISHED
WE NEED AN
EFFECTIVE MARKETING PLAN
TO BE
SUCESSFUL

5. S S
I
T
SECURE I
T
U U
A A
T T
I I
O O
N N
A A
N N
A A
L L
Y Y
S S
I I
S S

6. II. Situation analysis - SWOT
Strengths
Weaknesses
- Good services and price
- The rent is high
- The position is at the center of the
city - The price still too high for students
- Strong capital - Lack of management experiences.
SWOT
Opportunities Threats
- The need for the service is - The service is still luxurious for
increasing Vietnamese
- The market already get use to GYM - A lot of formidable competitors like
Lan Anh or California Fitness

7. II. Situation analysis – Competitors

8. II. Situation analysis – Competitors
Some facts
Established in 2007
Facilities and
equipments are very
good
100% coaches are
from foreign country

9. II. Situation analysis – Competitors
Positioning
Luxurious and
professional
Best service for Target customers
customers
Top class customers
Celebrities
Marketing and
management
Very effective

10. III. Marketing strategy
& Objective

11. Target customers

12. :
 A good and friendly environment
 Relax of body and soul
 Best friend of society

13. Top class gym  Global Health Club
We strengthen the body
and soul of our
customers to make better
society

14.  500 customers in first year
Over 1500 customers in 5
years
OBJECTIVE
Brand recognitioned in 1 year
Brand positioned in 3 years

15. IV. Organization Plan

16. Gym Yoga
Psychiatrist
Dance sport Belly dance
Aerobics

17. II. Organization Plan – Facilities
• Gym
• Sauna
• Massage
• Medicine store
• Cafeteria
• Parking lot (washing)
• Clothes and
equipments store
• Lounge
area(book, internet, film
,..)

18. Social out door activities
for members
The design of the club
match the environment
Discussion about health
and psychology topic

19. Many social
activities will
be held which
can affect life
of many
people

20.  To improve our environment

21. To close the distance
between people

22. To become
their 3rd
home

23. II. Organization Plan – Courses
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

24. II. Organization Plan – Courses
BAMBOO BONSAI LOTUS
Level Elementary Premium Advance
Price 600.000 VND 1.000.000 VND 2.000.000 VND
Coach common common private
Hours 5h-15h All time All time
Advance service
Water & towel   
Key lock  
Private room  
Drugs and 
medicine
VIP card for 
other services
Gifts on Holidays 

Promotion
Leadership End-to-End Discount 2%
Smartphones Software Discount 5%
Applications Discount 8% Future
Services The
Solution

25. II. Organization Plan – Courses
Course 1 month 3 month 6 month 1 year Lifetime
Promotion 0% 5% 8% 15% N/A
Course Single Group
Promotion 0% 10%
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

26. II. Organization Plan – Structure
Owner
Human Event –
Finance
resource Marketing
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

27. V. Marketing
Campaign

28. II. Marketing Plan - Positioning
3 Positioning Keys
 A good and friendly environment
 Relax of body and soul
Best friend of society
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

30. II. Marketing Plan – Before opening
Ambassador :
Lý Nhã Kỳ
 Ambassador of
Vietnam tourism
A successful
business woman,
actress
Love social work,
charities
 Media symbol
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

31. II. Marketing Plan – Before opening
 Build a good
website/
facebook/online ad….
 Partnership with Yan TV
 Advertise on magazine
like “Phụ Nữ”, “Sắc đẹp”,
“Đàn ông”,…
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

32. II. Marketing Plan – Before opening
 Flyer(CD), banner
will be distributed
everywhere
Free T-Shirt with our
logo
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

33. A big party for
social/environment
activist, business
man/woman, active
students…who has many
contribute to the society
No alcohol !
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

34. After opening

35. II. Marketing Plan – After opening
TRIAL TIME WITH BEST
SERVICE
Promotion for customers
who bring others
Hold outdoor activities,
discussion which member
can bring along friends,
relatives
Sponsorship for
Leadership End-to-End Smartphones
social, charity, sport
Software Applications Services The Future
Solution
activities

36. WE MADE OUR SATISFIED
CUSTOMERS TALK ABOUT US !
Leadership End-to-End Smartphones Software Applications Services The Future
Solution

37. School
Charity Orgz
Company
<Group service>
Family
Sport club

38. GROUP BENEFITS
• The group tickets will be
discounted
• The group manager will
receive a commission budget
•They can advertise using our
brand name

39. - Best service
- Gifts for
holidays, birthday
- Full access to our
services
Loyalty
- Thanking party, free
trips to resorts
program

40. VI. Budget
Year 2011 2012 2013 2014 2015 2016 Tổng
Equipment 31,500,00
0,000
Management 400,000,0 1,000,00 252,000,0 214,200,0 171,360,0 137,088,0
and marketing 00 0,000 00 00 00 00
budget
Rent 0 3,225,60 3,225,600 3,548,160 3,902,976 4,293,273
0,000 ,000 ,000 ,000 ,600
Employer cost 3,150,00 3,150,000 3,150,000 3,150,000 3,150,000
0,000 ,000 ,000 ,000 ,000
Sum of year 31,900,00 7,375,60 6,627,600 6,912,360 7,224,336 7,580,361 67,620,25
expense 0,000 0,000 ,000 ,000 ,000 ,600 7,600
Expected 8,500,00 10,200,00 13,260,00 17,238,00 22,409,40 71,607,40
Revenue 0,000 0,000 0,000 0,000 0,000 0,000
Charity 100.000. 100.000.0 100.000.0 200.000.0 200.000.0
000 00 00 00 00
Profit 3,987,142
End-to-End
Leadership
Solution
Smartphones Software Applications Services ,400
The Future

42. Leadership End-to-End Smartphones Software Applications Services The Future
Solution