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Campaigning:
Delivering the goals of the Union.
What is a campaign?
• Definition: Work in an organized and active way towards a goal.
• It is the vehicle by which we deliver our most effective change.
• The Union lives or dies on its capacity to campaign effectively for its
membership.
What are the Key Objectives
Of a Campaign
• Determine priority issues for resolution
• Communicate effectively with members and management about
those issues of concern
• Identify key stakeholders and involve them in resolving these issues
• Develop and implement a campaign plan to resolve these issues
effectively
Local Campaigning Stromlo High
• Successful Campaign to deliver New IT Provision
• Overview of the Campaign
• Long term effects on the Sub Branch
Local Campaigning Arawang Primary
• Ongoing Campaign on Class Sizes
• Overview of the Campaign
• Long term effects on the Sub Branch
Local Campaigning Dickson College
• Temperatures in Class Rooms
• Overview of the Campaign
• Long term effects on the Sub Branch
Delivering the EA Claim
• Overview of the 2014 Teacher EA Claim
More Detailed Campaign Training.
• Local Campaign Skills Courses Winter 2014
• Opportunity for much greater insight into campaign managment
• Call for activists to get involved

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Andy Jennings - Campaigning

  • 2. What is a campaign? • Definition: Work in an organized and active way towards a goal. • It is the vehicle by which we deliver our most effective change. • The Union lives or dies on its capacity to campaign effectively for its membership.
  • 3. What are the Key Objectives Of a Campaign • Determine priority issues for resolution • Communicate effectively with members and management about those issues of concern • Identify key stakeholders and involve them in resolving these issues • Develop and implement a campaign plan to resolve these issues effectively
  • 4. Local Campaigning Stromlo High • Successful Campaign to deliver New IT Provision • Overview of the Campaign • Long term effects on the Sub Branch
  • 5. Local Campaigning Arawang Primary • Ongoing Campaign on Class Sizes • Overview of the Campaign • Long term effects on the Sub Branch
  • 6. Local Campaigning Dickson College • Temperatures in Class Rooms • Overview of the Campaign • Long term effects on the Sub Branch
  • 7. Delivering the EA Claim • Overview of the 2014 Teacher EA Claim
  • 8. More Detailed Campaign Training. • Local Campaign Skills Courses Winter 2014 • Opportunity for much greater insight into campaign managment • Call for activists to get involved