Presentation at CUBCCE Conference 2019, Budapest

1. INTEGRATION OF CREATIVE INDUSTRIES
INTO SMART SPECIALIZATION
5-6 DECEMBER 2019
ANDRÁS PÉTER
MOME – Moholy-Nagy University of Art and Design, Budapest

2. WHAT ARE THE CREATIVE INDUSTRIES?
CREATIVE INDUSTRIES
[EU:] The Cultural and creative sectors include all sectors in which activities are based on cultural values and/or
artistic and other forms of creative expression.
They include:
 design
 architecture
 archives
 libraries and museums
 artistic crafts
 audiovisual (incl. film, television,
video games and multimedia)
 tangible and intangible cultural heritage
 festivals
 music
 literature
 performing arts
 publishing
 radio and visual arts
EU STATISTICS:
11.2% OF TOTAL ENTERPRISES
7.5% OF ALL EMPLOYED PERSONS
5.3% OF TOTAL GVA

3. WHY THE CREATIVE INDUSTRIES?
based on
individual
creativity and
talent
knowledge-
intensive
generate
considerable
economic
wealth
strengthen the
national and
European
identity, culture
and values
show above-
average
growth
create future-
proof jobs –
particularly for
young people
strengthen
social
cohesion
drive innovation
became a
decisive
component of
almost every
product and
service
act as a
catalyst for
change in other
sectors

4. BRINGING CI ACTORS TOGETHER
THE CREATIVE INDUSTRIES ROUNDTABLE INITIATIVE
 Launched in September 2019 @MOME by József Fülöp and ITM
 Initiating a single platform and building common identity for all CI actors
 Kicking off the development of the Hungarian Creative Industries Strategy
 Bottom-up approach: setting up 7 working groups of experts from all CI
sectors to support the strategy development
 Vision: Hungary as leading CEE centre for Creative Industries by mid-2020s
JÓZSEF FÜLÖP DLA
RECTOR OF MOME
MINISTERIAL COMMISSIONER
FOR CREATIVE INDUSTRY

5. ROUNDTABLE WORKING GROUPS
COVERING 7 ASPECTS
1. Definition and Statistics
2. Technology and Humanization; Societal Challenges
3. Education, Incubation of Talents
4. Business and Technological Development
5. Regulation and Legislation
6. National and International Cooperation
7. Industrial Innovation and the CI

6. CREATIVE INDUSTRIES AND SMART SPECIALIZATION
LINKAGES
1. Growing number of companies specialized in creative activities – Setting up creative hubs
2. Success stories (film industry, fashion, design, cultural festivals, etc.) as possible strategic fields for smart
specialization
3. Administrative requirement: acknowledgement of creative innovation

7. CONTACT
András PÉTER
Advisor to the Rector for Creative Industry and Innovation
MOME – Moholy-Nagy University of Art and Design, Budapest
peter.andras@mome.hu
+36 30 166 0548
linkedin.com/in/andraspeter1