An luxury hotel in Santorini, Greece called Andronis Luxury Suites approached Nelios.com to increase their online bookings. Nelios.com developed a three-phase strategy to attract visitors to the hotel's website, convert those visits to reservations, and increase repeated sales. Their approach included search engine optimization, pay-per-click advertising, redesigning the website, and implementing an email database. As a result, direct online bookings increased from 18% to 53% over three years and returning clients grew from 2% to 9.25%.

1. Nelios.com
Passion|Creativity|Solutions

2. Results driven consulting
by Nelios.com
We can prove our sayings – stay tuned

3. Case Study
Andronis Luxury Suites
A new luxury hotel situated in the island of Santorini

4. Andronis Luxury Suites
approached Nelios.com.
The aim:
increase
online bookings
from their website.

5. The Challenge

6. The Challenge
Strong Competition
* Tourism: competitive sector
* Santorini: popular destination

7. The Challenge
3-phase challenge
* attract visitors to hotel’s website
* convert visits to reservations
* increase repeated sales

8. The Strategy
“Strategy is not the consequence of planning,
but the opposite: its starting point. ”
Henry Mintzberg

9. The Strategy
So, we designed a strategic plan ! …

10. The Strategy
main strategy points
* high-traffic Search Engines
* Google Adwords
* Information Design
* increase Repeated Bookings

11. The Approach
Q: But, what did we do exactly?
A: We did our best and still going …

12. The Approach
In order to attract visitors to hotel’s website…
* Google Adwords
* Search Engine Optimization (SEO)
Santorini luxury hotels
Santorini luxury suites
Santorini luxury restaurants
Santorini suites
Santorini weddings
Santorini luxury wedding
Santorini honeymoon
Oia luxury hotels
Oia luxury suites
Oia suites

13. In order to convert visits to reservations…
* Hotel’s Website - Design & Development
* Information Architecture
* Hotel’s brand identity (brochures, photos, visitor reviews,
videos, maps, directions, newsletter)
* Online Reservation System
The Approach

14. In order to increase repeated sales…
* E-mail Database: Design & Implementation
The Approach
Customer and visitor emails, including personal preferences,
such as info on room types, facilities used, season visit and
personal data.

15. The Result
Results so far …
35% of VISITS per year
2007 Jun-Oct
18% direct online bookings
2009 May-Oct
48% direct online bookings
5% returning clients
2008 May-Oct
43% direct online bookings
2% returning clients
2010 May-Oct
53% direct online bookings
9.25% returning clients

16. Nelios.com
We just proved our sayings – didn’t we?

17. Thank you !
www.nelios.com