This document summarizes analytics on 3000 iOS apps from Umeng's platform between January and July 2011. Key findings include the iPhone 4 accounting for 83.4% of iOS devices by July, with iPad2 growing to 59.8% of iPad devices. iOS 4.3 became the dominant version at 69.3%. Business/travel and books/news apps were most used Monday-Friday 8-10am and 5-9pm, while games and entertainment apps were most popular on weekends. iPhone usage peaked 7am-5pm while iPad was most common 6-11pm for entertainment.

2. Note
Analytic data based on 3000 Mainland iOS apps from Umeng platform, from
January to July 2011. This Umeng data analytics report provides insights into
data trends that bring value to mobile developers and mobile businesses.
The major findings are
• By the end of July 2011, iPhone 4 is far above others, taking 83.4% share in all the iOS devices
while iPad2 grew rapidly up to 59.8% share among the iPad devices. iPad2(GSM) has not been
released in China, yet it still hit 15% device share.
• iOS 4.3 became the mainstream iOS version, increasing from 0.5% to 69.3% in 7 months. New
iOS version easily surpassed old iOS version around the first month according to the data.
• Like Android’s data, Guangdong, Beijing, Shanghai, Zhejiang and Jiangsu contributed 50.5% of
iOS users in China. Unlike other regions, Android phone is more popular than iPhone in
Guangdong. Beijing and Shanghai is the most popular iOS user region, with every 8-9 people
own a iOS device.
• Business&Travel, Books&News apps are more used during working days, while Game, Photo &
Music, Social and Lifestyle apps are more used during weekends.
Audience prefer using Business&Travel, Books&News apps between 8-10am, and play games,
and consume entertainment content during 5-9pm.
• iPhone is frequently used at 7am-5pm, iPad is more often used at 6-11pm. In fact majority
users use iPad for entertainment and games.

3. As of End July 2011 the iPhone 4 continued its meteoric
growth figures, now accounting for over 83% of iOS devices
iOS devices increasing trend iOS devices distribution
2.2% 0.4% 0.4%
13.6% iPhone 4
iPhone 3GS
iPhone 3G
iPhone 1
83.4% iPhone 4（CDMA）
Jan Feb Mar Apr May Jun Jul
iPhone 4 iPhone 3GS
iPhone 3G iPhone 1
iPhone 4（CDMA）
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com

4. iPad2 usage grew rapidly up to 59.8% share of iPad devices,
overtaking the original iPad for the first time.
Despite not receiving an official release in China, the iPad2
(GSM) still hit 15.5% market share by the end of July.
iPad model increasing trend iPad model distribution
0.2%
15.5%
iPad
iPad 2 (WiFi)
40.2%
iPad 2 (GSM)
March 11,
iPad 2 release May 6， iPad 2 (CDMA)
in US. iPad 2 release in china
44.0%
Jan Feb Mar Apr May Jun Jul
iPad iPad 2 (WiFi)
iPad 2 (GSM) iPad 2 (CDMA)
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com

5. iOS 4.3 become the dominant iOS version, increasing from
0.5% to 69.3% in 7 months.
iOS version distribution iOS version distribution
in January 2011 in July 2011
3.1%
0.5% 0.0%
11.8% 8.0%
7.7%
4.3 4.3
4.2 19.6%
4.2
41.9%
4.1 4.1
4.0 4.0
3.x 69.3% 3.x
38.2%
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com

6. New iOS version easily surpassed the old iOS version after the
first month of release. After 3-4 months it has now reached
60-70% share.
 Background info
iOS version distribution trend
 November 22, 2010: iOS 4.2release
70%  February 6, 2011: iOS 4.2 Perfect Jail
Break tool release
60%
 January 13, 2011: iOS 4.3 beta release
50%  Match 11, 2011: iOS 4.3 releae
40%  April 5, 2011: iOS 4.3 Perfect JailBreak
tool release
30%
 The release of iOS 4.3 perfect Jail
20%
break tool brought obvious iOS 4.3
10% version upgrade trend.
0%  Stablization is considered as the
Jan Feb Mar Apr May Jun Jul
key reason to upgrade by Chinese
3.x 4.0 4.1 4.2 4.3
iOS users.
Data Source: Umeng Analytics, 2011Q2
www.umeng.com

7. Jailbroken devices percentage grew from 34.6% to 51.0%
during Q2 attributed by the huge number of Jailbroken iPhone
4.
Jailbroken devices iPhone 4 share among all iOS
60.0% devices
53.4% 70.0%
51.0%
50.0%
60.0%
40.0% 50.0%
34.6%
32.1%
40.0%
30.0%
65.9%
30.0%
20.0% 54.0%
20.0%
10.0%
10.0%
0.0% 0.0%
Q1 Q2 Q1 Q2
iPhone 4 All
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com

8. The percentage of Jailbroken devices for each iOS release is
related to how long the release has been live, the newer the
iOS version the fewer Jailbroken phones.
Jailbroken devices Jailbroken iOS version
iPhone 4（CDMA） 73.0%
4.3 47.0%
iPhone 4 53.4%
4.2 55.6%
iPhone 3GS 58.3%
iPhone 3G 86.9% 4.1 70.4%
iPhone 1G 98.8%
4.0 73.2%
iPad 2 (CDMA) 18.9% 3.2 51.8%
iPad 2 (GSM) 27.5%
3.1 90.2%
iPad 2 (WiFi) 24.9%
3.0 97.5%
iPad 49.8%
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com
www.umeng.com

9. Guangdong、Beijing、Shanghai、Zhejiang、Jiangsu contribute
the 50.5% of iOS devices in China.
Beijing
Jiangsu
Shanghai
Zhejiang
Guangdong
Data Source: Umeng Analytics, 2011Q2
www.umeng.com

10. Despite a large number of iOS users, Guangdong is the only
major Smart phone using region where iOS devices have a
lower market share than Android. Beijing is the iOS device
highest engaged region, 1 in every 9 people own a iOS device.
Region devices comparison
Per capita iOS device
iOS vs Android
60% 0.120
0.100
49.5%
50% 51.6% 0.080
40% 0.060
0.040
30%
0.020
20% 0.000
19.5%
12.8%
9.9% 9.8% 9.1% 8.8%
10%
8.7%
6.4% 7.0% 6.9%
0%
Data Source: Umeng Analytics, 2011Q2
*Data source： www.umeng.com
• 2010 sixth national population census;
• iimedia 2011 China
iOS Android • Apple iphone user research report
• July 2011,Umeng data
Data Source: Umeng Analytics, 2011Q2 * Per capita iOS device=region iOS devices/region population
www.umeng.com

11. Business, Travel, Books & News apps are more used most during working days, Games,
Photo, Music, Social and Lifestyle apps are more used in the weekend.
Users like to use Business, Travel, Books and News app between 8-10am, and play
games, consume entertainment content during 5-9pm.
Percent of sessions by category Percent of sessions by category
(Day within a week) （Time within a day）
Game
8% Game
Photo&Music 7% Business&Travel
Entertainment
Books&News
Social 6%
5%
Lifestyle
4%
Average 3%
Entertainment 2%
1%
Tool
0%
Books&News 0 2 4 6 8 10 12 14 16 18 20 22 24
Business&Travel
45% 50% 55%
Business&Travel Social
Working days Weekend Entertainment Books&News
Photo&Music Lifestyle
Tool Game
Average
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com

12. iPhone is frequently used at 7am-5pm,iPad is more often used during
6-11pm, iPad is used primarily for entertainment and games.
iPhone vs iPad usage iPhone vs iPad Usage
（Within a day） （Within a week）
10% 20%
9% 19%
8% 18%
7% 17%
6% 16%
5% 15%
4% 14%
3% 13%
2% 12%
1% 11%
0% 10%
0 2 4 6 8 10 12 14 16 18 20 22 24
Mon Tue Wed Thu Fri Sat Sun
iPhone iPad
iphone ipad
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com

13. About this report
 Release Date
October 2011
 Source
Analysis data based on 3000 Mainland iOS apps from Umeng analytics
platform, covering almost 15,000,000 iOS devices, from January to July
2011.
 Statement
Above data belong to Umeng platform. Any use of data can be used for
free provided that Umeng is quoted as the original source.

14. Umeng Data Analytics Platform
 Umeng Data Analytics:
Umeng Data Analytics Platform is the leading and largest provider of mobile app analytics and
developer services in China. Umeng offers enterprise-class analytics to thousands of mobile
app developers in over 40,000 apps across iOS, Android and Windows Phone platforms.
Features:
Trend Analysis: Provides developers an overall trend analysis, through measures such as
daily sessions, new users, total users, and active user ratio across app versions.
 Audience Analysis: Audience analysis helps to track end user data, providing deep insight
into app audience behavior. With Funnel Analysis, you can also track the conversion rate of
each step, helping you achieve your goal.
 Channel Distribution Analysis: Provides deeper understanding of the performance of
different distribution channels such as number of active users from each channel, thereby
supporting developers to define channel distribution strategy and measure channel marketing
performance.
 User Defined Analysis: Set the events to track the key functions or details of end-users,
such as user engagement etc. This helps developers to gain a greater insight about end user
activities.
 Industry Benchmark: The first app benchmark in China.
 Umeng Analytics Demo:
http://www.umeng.com/apps

15. Umeng, a Beijing-based startup founded in April 2010, is the leading and
largest provider of mobile app analytics and developer services in China.
Umeng offers enterprise-class analytics to thousands of mobile app
developers across iOS, Android and Windows Phone platforms. Umeng has
since raised more than USD10 million from Matrix Partners and Innovation
Works.
The team is working around the clock to build better solutions for mobile
app developers.
www.umeng.com
report@umeng.com