Andrew Goodwin's Theory outlines five key aspects of music videos: 1) the relationship between lyrics and visuals, 2) the relationship between music and visuals, 3) emphasis on looking, and 4) intertextuality. Goodwin analyzes how Michael Jackson's "Thriller" effectively uses lyrics that correspond to scenes in the visuals and choreographed dancing that fits the song's beat. The video also emphasizes Jackson's distinctive appearance and references the film "An American Werewolf in London".