The document appears to be a transcript from a presentation given at the Pervasive Polish IA Summit 2010. Some key points: 1. The presenter discusses how information architecture is no longer about designing isolated websites or products, but rather designing interconnected experiences across multiple media and contexts. 2. Users are becoming active "intermediaries" who produce and share content, making the boundaries between media more blurred and experiences more "hybrid" and dynamic. 3. The focus of design is shifting from individual products to end-to-end experiences that span processes and bridge different connected environments. Information architecture is about designing these larger "ubiquitous ecologies".

1. ANDREA RESMINI
PERVASIVE
POLISH IA SUMMIT 2010
PIERWSZY POLSKI ZJAZD ARCHITEKTOW INFORMACJI

2. introduce yourselves
how many information architects?
PERVASIVE :: POLISH IA SUMMIT 2010

3. introduce yourselves
how many usability consultants?
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4. introduce yourselves
how many interaction designers?
PERVASIVE :: POLISH IA SUMMIT 2010

5. introduce yourselves
how many user experience designers?
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6. introduce yourselves
how many project managers?
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7. introduce yourselves
how many business consultants?
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8. introduce yourselves
how many something else?
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9. do not worry
information designer community manager visual designer
web master content strategist web developer css ninja
community strategist interaction designer technical writer
web analyst user experience designer social media
coordinator information architect usability engineer ux
curmudgeon serial entrepreneur project manager
software developer graphic designer ict consultant
service designer operational service leaders social
program director information analyst tech support officer
information technology specialist seo and search officer
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10. this is common
<
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11. because
I have other news
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12. the web is dead
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13. the web is dead
the World Wide Web is a commodity
it is a mature platform
let's think about what is coming
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14. but regardless
IA is important to all of you
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15. let me tell you a few stories
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16. amsterdam
http://www.flickr.com/photos/joiseyshowaa/3864446500
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17. conversations
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18. rocks and sausages
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19. information architecture
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20. information architecture
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21. information architecture
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22. information architecture
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23. information architecture
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24. information architecture

25. is this any different?
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26. what is the point?
information happens all the time
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27. we need to provide a context,
a place, and make it useful and
meaningful
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28. think of animals
a seal, a donkey, an elephant,
two dogs, a skunk, a penguin, two other
small seals, a platypus, a sheep
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29. karolus linneus
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30. systema naturae
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31. every animal has a place
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32. almost
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33. but anyway
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34. right?
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35. wrong
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36. gaia
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37.
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38. she's right
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39. think of a common action
say you want to write a message
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40. is this writing a message?
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41. is this writing a message?
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42. is this writing a message?
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43. with an ouija board?
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44. is this writing a message?
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45. and is this?
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46. same task, different interfaces
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47. media and messages
does how the message is
delivered to you really matter?
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48. on twitter
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49. on a mobile phone
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50. on a public rt display
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51. messages have no medium
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52. interfaces and interactions differ
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53. wildly
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54. voice interfaces
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55. magic interfaces
SPHERE
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56. gesture interfaces
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57. sci­fi interfaces
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58. yes sure
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59. tasks span interfaces
and merge into complex activities
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60. we design processes
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61. artifacts become processes
we have to move away
from the design of artifacts and web
sites to design processes
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62. products become experiences
we have to move
from the design of products
to the design of experiences
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63. we design the IA
we do not design interfaces
we do not design single interactions
we design cross­media experiences
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64. we do not design this
c
c
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65. we design this
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66. IA as ubiquitous ecologies
products become services or platforms
parts of ubiquitous ecologies
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67. as information moves to physical spaces
IA is used to design the entire range
of shared informational spaces, places,
services, and processes
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68. we design this
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69. we design this
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70. we design this
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71. we design this
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72. IA becomes the connector between
different media and different contexts

73. IA provides experiential continuity
to products and services

74.
1
information architectures become
ecosystems

75. no artifact stands isolated.
all artifacts are connected and related
and have to be designed as part of
one seamless user experience process

76.
2 users
become
intermediaries

77. participants in these ecosystems
actively produce and re­mediate
content and meaning

78.
3 static
becomes
dynamic

79. intermediaries makes them perpetually
unfinished, perpetually changing, and
perpetually open to further refinement and
manipulation

80.
4
dynamic
becomes
hybrid

81. the boundaries separating
media and genres get thinner
all experiences become
cross­media bridge­experiences
across different environments

82.
5horizontal
prevails over
vertical

83. intermediaries push towards spontaneity,
ephemeral structures of meaning,
and constant change
correlation becomes predominant

84.
6
product design
becomes
experience design

85. focus shifts
from how to design single items to
how to design experiences
spanning processes

86.
7experiences
become
cross­media experiences

87. experiences bridge multiple
connected media and environments
into unitarian ubiquitous ecologies

88. IA is in the process
IA is everywhere

89. cyberspace is here
“cyberspace is not a place you go to
but rather a layer tightly integrated into
the world around us”
(INSTITUTE FOR THE FUTURE)
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90. thank you
Andrea Resmini
twitter @resmini
http://andrearesmini.com/
Pervasive IA
http://pervasiveia.com/
PERVASIVE :: POLISH IA SUMMIT 2010