Pope Julius II commissioned Michelangelo to paint the ceiling of the Sistine Chapel in the early 1500s. Mobile phones are ubiquitous in modern-day Africa, especially Nigeria, where people are "passionately addicted" to their devices. If social media platforms like Twitter and Facebook existed in the 1950s, apartheid in South Africa may have ended much sooner due to increased communication and activism.

2. WE ARE ABOUT TO START….

4. Pope Julius II

5. The Sistine Chapel - St Peter’s Basilica

6. Michelangelo Buonarroti
1475 - 1564

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16. “A suicide hotline is where they talk to you until you don’t feel
like killing yourself. Exactly the opposite of Telemarketing”
Dana Snow

17. TODAYS WORLD.

18. Sales Mkt Digital
Mkt

20. AFRICA RISING

22. Nigeria/Lagos 2010

23. Mobile is working

24. We’re absolutely passionately addicted to phones -
we take them everywhere

25. Everywhere……..

26. Everywhere!

30. NATURAL MOMENTS

34. PLATFORMS EXIST – GET CREATIVE

35. If Twitter and Facebook existed in the 50’s - Apartheid
would have lasted 3 weeks
David Kau

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42. TOWARDS BRAND LOVE

43. SOME MISTAKES ALONG THE WAY
- VALUE PROPOSITIONS: SALT
- NAMING CONVENTIONS
- REVIEW LSM’S

44. One-to-Many One-to-One Trialogue

45. Relationship Building vs Relationship Influencing
Personal Messaging vs Messaging in a Personal Space
Database vs Community
The Customer becomes the Marketer
The Hunter becomes the Hunted

48. RIGHT BETS

49. Innovative Products

50. Innovative Products

51. Innovative Products
s

52. Our Unique View: Businesses
Services
Software
enterprise consumer
Live
Live
Devices