1) The document discusses branding strategies for an indie rock band called The Silent Film. 2) Key branding elements like the album cover, website, digital pack, and music video were kept consistently in black and white to create recognition and match the band's image. 3) Stereotypical elements of the indie rock genre were incorporated into the visuals, like casual clothing, gritty locations, and a rebellious attitude, to appeal to target audiences familiar with those conventions.

1. I believe that our main product and ancillary texts are very effective to the targeted target
audience as we have conformed to the typical stereotypes and expectations of the target
audience (Indie Rock), so for things such as muse en scene we have kept to the basic
stereotype of basic shirts and jeans etc which on the album cover was kept consistent as
from our research we learned that Bands and artists develop an image and brand that they
stick to with things such as clothing and another things on things such as websites and digi
packs font etc are kept similar. So for our website we used the theme of black and white so
therefore we then kept the digi pack also in black and white with a similar font to provide
recognition and consistent throughout, this was done intentionally for the image and
branding of the band so that it matched at all times as also our main video was also filmed
in black and white.
For the colours and the lighting once again we decided to stick to the theme of black and
white so the it is kept constant at all times and establishes the branding of the band and also
conforms to the style of the band e.g. Rebellious and against the government. The use of
black and white was also used to create a sense of enigma around the band as they are a
band focused on being against corruption and the government so this gives them an edge.
SO for fans of the silent film this would provide a sense of recognition as this would be the
expectation built from the band over time. So for the whole project we kept to this theme.
For the images that we took we tried to keep to the stereotypes of the indie rock genre so in
the pictures they have a rebellious and uncaring manner, this would be familiar to the indie
rock genre target audience which would remain effective and provide a sense of belonging
as well as recognition for the audience and band. For the location we picked a rugged graffiti
type of area as this is the conventional settings for indie rock bands to be associated with
and would help with the overall branding of the band through the digi pack especially as it
would give the first impression of the band and also portrays them in the rebellious manner.
For the video we also tried to keep to the conventions of the usage of instruments being
emphasised to create a sense of aspiration which is very important. For the used of camera
angles after looking at other media texts we gathered that in the indie rock genre we should
focus on camera angles that emphasis the usage of the instruments thath they owuld be
playing as well as others that focuesed on their facial experessions and the overall lip sching
to show it more clearly, this would be doen through different shots such as close ups for the
facial experessions and the usages of midshots to emphasis the instruments use and
stereotype to the genre.
For the font usage we chose one font (Onyx) and kept it consistent throughout the website
and digi pack to create a sense of recognition and continuation and we also tried to find a
font that reflected the band itself and what they were about. This was kept similar
throughout for the branding of the image of The Silent Film
on the whole our combination of the digi pack, website and video I believe that we have a
very effective package to build on creating a branding for the band and establishing a target
audience so this has been done through the things such as fonts used and also the images
used which play a massive part in creating things such as aspiration, recognition and
branding, this is to create the image of the silent film to the target audience. Things such as
the website would allows fans to keep in touch with the artist and be able to sigh up and
join fan groups which creates a sense of belonging and also allows them to keep informed
about what the band will be doing and what they will be getting up to. The digi pack we
created has then an insert which shows the band members individually establishing them to
the target audience and was kept to the theme of black and white and the digi pack can

2. create a sense of aspiration of wanting to be like thme and lead their lifestyle. The video
was shot in black and white and contained things such as similar shots used to the images in
the digi pack to establish the band and also keep it consistant and conventional with their
poses and the way they act etc. These three things would allow us to build a potencial target
audience and fan base to market the band to and would relate to the Maslow theory of uses
and gratification as well as Richard dyers stars theory as the band would have to be sold
effectively and their brand and image.