This document summarizes Public Interest Registry's efforts to stay relevant in the new domain name space. It discusses how the domain name industry has changed and expanded in recent years with over 1000 new generic top-level domains. It outlines PIR's strategies to remain competitive, including expanding their offerings beyond .ORG while staying within their mission, rebranding efforts, growing .ORG internationally, and building stronger relationships with registrars and resellers. The document previews some of PIR's upcoming programs and marketing support for their preferred partners and resellers.