Anand Srinivasan has over 4 years of experience in product management and business development roles. He holds an MBA from NITIE Mumbai and a BE in Mechanical Engineering from BITS Pilani. Currently he is the Business Manager at Sify.com where he leads product development and business growth initiatives. Previously he founded Gorumors.com and worked at SMSCountry Networks in product marketing.

1. ANAND SRINIVASAN MBA , BE(Hons.) Mechanical
Date of Birth : 7 April 1984
Email : mail.anandsrinivasan@gmail.com
Contact : +91-9884355188
Total Experience : 4 years (post-MBA)
SCHOLASTIC RECORD
MBA (IT & Marketing)
2006 – 2008 NITIE, Mumbai CGPA 7.6
BE (Hons.) Mechanical
2001- 2005 BITS, Pilani 7.85
2001 XII (School Final Year) BVB Matric HSS, Erode, TN 97.25%
SIFY.COM
Business Manager, Portals Jan 24, 2011 onwards
Product Management
 Conceptualize and build new features for the portal that will help Sify enhance its market reach
 Responsibilities include wireframing of product features, execute the design, development and
testing of new features before going live
 Served as the main point of interface between Creative, Ad ops, Sales, Tech and Editorial in the
launch of new products
 Track Google Analytics and online trends, engage with visitor feedbacks to loop them through the
product management cycle
Business Management
 Responsible for sustaining and growing traffic on the major website channels/sections.
 Execute on-site SEO strategies in product development to ensure high search engine presence
 In charge of handling offline partnerships for launching new sections or enhance existing channel
offering
 As part of the job, handled relationships with WWE (World Wrestling Entertainment), Opera
(Norway), Cricbuzz.com, MouthShut.com, Dion Religare, etc.
GORUMORS.COM
Founder (Entrepreneurial Venture) Aug 11, 2009 onwards
Product Development
 Entrepreneurial venture to build a network of content websites
 Built a top rated technology website in a short span of five months – Content aggregated by
popular online aggregators like Google News and TechMeme.com

2. Monetization & Online Marketing
 Gained experience in tracking audience profile and trends using Google Analytics
 Website marketed via SEO, Adwords, Yahoo Search Marketing and Facebook
 Website monetized via Google Adsense and third party product partnerships
SMSCOUNTRY NETWORKS PVT. LTD.
Associate Vice President (Products & Marketing) Jun 3, 2008 to Aug 10, 2009
Product Development
 In charge of conceptualization and development of features on the web and mobile web portals -
www.160by2.com and m.160by2.com. 160by2.com is one of India’s leading SMS marketing
websites that operates in more than six countries in South East Asia and Middle East.
 Handled the Product management of 160by2 Classifieds – India’s first SMS-tagged Classifieds.
160by2 Classifieds now contributes to over 10% of the total Google Adsense revenues on
160by2.com
Monetization
 In charge of monetizing the Internet property. Handled third party ad network relationships with
Google, Komli Media, Ozone Media, Tyroo, AdMagnet among others
 Handled ad-campaign creativity, technology management and served as the interface between
Technology and Sales for direct advertiser Internet ad campaigns.
Product Marketing
 Handled Search Engine Marketing and Social Media Marketing for our company properties –
160by2.com and Smscountry.com
 In charge of handling barter marketing partnerships with media companies
 Struck deals with Star News, Gemini TV and Zee Studio to promote 160by2 brand on TV
Content Management
 Managed a network of content writers for health portal – www.ygoy.com
 Handled team of two SEO analysts for the website’s organic traffic growth
 Managed the portal’s monetization via Google Adsense and third party affiliate networks
TATA CONSULTANCY SERVICES LIMITED
Assistant Systems Engineer (Trainee) Aug 31, 2005 to Jun 19, 2006
 Worked in the Mainframes Production Support Team for the retail client, Target USA
 Was the Application Owner for the Inventory Management applications and served as the point of
contact for all issues on the concerned applications
 Responsible for coordination with the Onsite Application Owner for resolution of issues