This document analyzes Google's potential entry into the Chinese market and the ethical issues involved. It discusses stakeholders such as the Chinese people, Google, and the Chinese government. It examines the technology issues around Google censoring search results to comply with Chinese laws. It analyzes the situation from utilitarian, deontological, and virtue ethics perspectives. From a deontological and virtue perspective, Google should not enter China as it would compromise values of freedom, transparency and not being evil. However, a utilitarian analysis suggests Google could create jobs and economic benefits for many by entering the large Chinese market.