Google entered the Chinese market in 2006 but has faced challenges from censorship rules. While Google's mission is to provide universally accessible information, the Chinese government restricts access to some websites and search terms. Google struggled with whether to censor search results in China but ultimately moved its search operations to Hong Kong in 2010 due to these restrictions. The document recommends that Google continue doing business in China to maintain investor confidence and relationships, but find ways to provide information to Chinese users within the censorship rules.
Google's Negotiations with the Chinese Government in 2010Ankur Saxena
This paper chronicles Google’s presence in China during 2005-2010, analyzes Google’s dispute with the Chinese government over China’s Internet censorship requirements in 2010 and discusses how a better outcome could have been achieved for Google.
Google's Negotiations with the Chinese Government in 2010Ankur Saxena
This paper chronicles Google’s presence in China during 2005-2010, analyzes Google’s dispute with the Chinese government over China’s Internet censorship requirements in 2010 and discusses how a better outcome could have been achieved for Google.
Google in China presentation by pankajPankaj Joshi
I made this presentation during my MBA days. The purpose of making this presentation was to explain the issues arose when google announced its decision of leaving China. Due to censorship issues. This presentation compares the current situation of that time with future forecasting. Although things are changed right now but this presentation can help people to learn what happened then, and how things got favorable for other search engines and how google tackled the situation. This is based upon the secondary data available in journals, internet.
The Presentation is about :
- Google Inc
- China Inc
What happened to Google in China story?
This Presentation is done as a part of MBA class assessment in 2010.
Google Exit China - the analysis and recommendations for Chinese Government_H...Sophia Liu
Ten years after Google exited China, what are the influences left for the netizens in this country? While the great firewall still stands strong, central censorship still expands its hands into every corner of public press, what does the Chinese government have to do to settle the increasingly noisy international media pressing on free speech? This research focuses on system analysis and policy recommendations for the IT ministry of P.R.C.
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
Google in China presentation by pankajPankaj Joshi
I made this presentation during my MBA days. The purpose of making this presentation was to explain the issues arose when google announced its decision of leaving China. Due to censorship issues. This presentation compares the current situation of that time with future forecasting. Although things are changed right now but this presentation can help people to learn what happened then, and how things got favorable for other search engines and how google tackled the situation. This is based upon the secondary data available in journals, internet.
The Presentation is about :
- Google Inc
- China Inc
What happened to Google in China story?
This Presentation is done as a part of MBA class assessment in 2010.
Google Exit China - the analysis and recommendations for Chinese Government_H...Sophia Liu
Ten years after Google exited China, what are the influences left for the netizens in this country? While the great firewall still stands strong, central censorship still expands its hands into every corner of public press, what does the Chinese government have to do to settle the increasingly noisy international media pressing on free speech? This research focuses on system analysis and policy recommendations for the IT ministry of P.R.C.
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
I had to do a final project consisting of an entire strategic plan for a Fortune 1000 company. I chose Google because I love most of their products. The powerpoint begins from the start of thinking about strategy all the way through implementing it and revising it when necessary. Everything in between falls in this Powerpoint as well. It is one of my personal favorites.
Caso Resolución de Conflicto según Método de Harvard. Autora: Msc. Geraldine ...Geraldine Escalona
El siguiente material presenta un caso de conflicto, y su metodología de resolución siguiendo los pasos del Método de Harvard. Universidad de Yacambú. Doctorado en Gerencia. Venezuela. 2014.
Why most of the western digital firms failed in ChinaAshrith Grandi
Why western digital firms like Google, Amazon couldn't penetrate into Chinese market.
Is it because of the government restrictions on foreign enterprises or is the companies poor understanding of the Chinese market?
Death by thousand cuts.
Opportunities in China's Startup EcosystemZhenFund
The 2013 update from ZhenFund on the state of China's technology startup ecosystem. Last time we outlined the 3C's 2E's in understanding the differences between China and Silicon Valley. This year we focus on some of the positive trends we see developing in the startup ecosystem.
http://www.corporate-ethics.org
BRI-1004
-2-
the brutal suppression of demonstrators in China in June 1989. The same search on Google.cn
provided a much smaller list and included pictures of a smiling couple in the square.2
The decision to develop Google.cn was complicated. In the words of Elliot Schrage,
Google’s vice president of Global Communications and Public Affairs:
[Google, Inc., faced a choice to] compromise our mission by failing to serve our
users in China or compromise our mission by entering China and complying with
Chinese laws that require us to censor search results.… Based on what we know
today and what we see in China, we believe our decision to launch the Google.cn
service in addition to our Google.com service is a reasonable one, better for
Chinese users and better for Google.… Self-censorship, like that which we are
now required to perform in China, is something that conflicts deeply with our core
principles.… This was not something we did enthusiastically or something that
we’re proud of at all.3
MacLean knew that he was perfectly prepared for his current position as director of
International Business. After earning a computer-science degree, MacLean had traveled
extensively, implementing information systems with an IT consulting firm. He was well-versed
in the technical and cultural components of this current project. It was his first job after earning
an MBA. He had worked very hard as a summer intern to get his foot in the door at Google, Inc.,
and landed a job offer in his second year of the MBA program. He had been working at Google
for 13 months and was starting to worry about his job security. Within the organization, he did
not have enough political capital to weather a storm of critiques.
The congressional hearing had planted seeds of doubt in MacLean’s head about the
Google in China decision. Was Google endorsing censorship by conforming to the Chinese
authorities’ rules? Was Google acting as a tool for the government? Were Chinese citizens better
off after Google’s decision to enter China with Google.cn? MacLean was starting to question
whether the decision went against their stated mission of organizing the world’s information and
making it universally accessible and useful.4
Google’s top leadership had left open the door for revising their strategy by always
reminding reporters and those in the company that the decision was made based on the
information currently available. The company was not afraid to revisit previous decisions.
MacLean had only one day before attending a meeting where he would be queried on the
development and implementation of Google’s China strategy and asked for his suggestions for
future courses of action. The Senate hearing had attracted a lively audience and had generated
vigorous debate. There was a lot of pressure to act, but MacLean’s instinct was to stick by his
.
Cognitivo PoV - Market power in the data-driven economyAlan Hsiao
Data is the oil of the 21st Century, but data democratization is a term that is hard to get a handle on. Let's talk about democratization of "Data Proceeds"
Afton Chemical & Scott Miller: The Renaissance in U.S. ManufacturingAfton Chemical
U.S. Manufacturing has faced decline over the past 20+ years, yet is still central to American economic performance in the future
Technological changes have been a driving force for disruption. Now, however, technology is creating avenues for U.S. manufacturers to boost their productivity, agility, and global competitiveness
Capturing these opportunities will require new capabilities from firms as well as coherent government policies that focus on the future instead of trying to re-create the past
The Future of Industry: Sector Convergence & 2017 OutlookGrant Thornton LLP
What is the future of industries? How should we respond to the opportunities and challenges presented by this disruption? Every industry is being disrupted by fast-paced change on many fronts. In this deck, Grant Thornton industry leaders explore cross-industry issues and potential solutions to support your business in this ever-changing world.
How to transition Pakistan towards a knowledge based economy. Moazzam Husain
In this new race, economic competition among nations will be less on physical assets and more on knowledge assets. Pakistan must take urgent and substantive steps to build its ecosystem and knowledge culture to leapfrog ahead. What needs to be done? In my course on Marketing Strategies for Emerging Economies, Summer 2019 students of the Institute of Business Management, Karachi, Pakistan were asked to come up with recommendations. This is an example of some of the best work submitted.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3. Backrub – Stanford PhD
Founders Larry Page and Sergey Brin met at Stanford
University in 1995. By 1996, they had built a search
engine (initially called BackRub) that used links to
determine the importance of a individual webpages.
4. Management Talent
• Larry Page and Sergey Brin founded Google in September 1998.
Since then, the company has grown to more than 30,000 employees
worldwide, with a management team that represents some of the
most experienced technology professionals in the industry.
• Larry Page CEO As Google’s chief executive officer, Larry is
responsible for Google’s day-to-day-operations, as well as leading
the company’s product development and technology strategy.
• Eric Schmidt has helped grow the company from a Silicon Valley
startup to a global leader in technology. As executive chairman, he
is responsible for the external matters of Google: building partnerships
and broader business relationships, government outreach and
technology thought leadership, as well as advising the CEO and
senior leadership on business and policy issues.
• Sergey Brin served as president of technology, where he shared
responsibility for the company’s day-to-day operations with Larry
Page and Eric Schmidt. Today, he directs special projects.
5. Google Culture
• Despite recent cutbacks in budget like the employee amenity of an
in-house gourmet Sushi bar, Google was Fortune Magazine's #4 on
100 Best Companies to Work For in the US in 2009 and 2010.
6. Products & Services
• Google has many popular apps such as
Gmail, Google Voice, Google Talk, Google docs
etc.
7. Challenges Facing Google
• Deal with the growth of social networking giant Facebook.
• Circumvent the obstacles that China is throwing in its path
• Stay out of the cross hairs of antitrust regulators around the world.
• Catch up with Apple on mobile innovation.
• Make Google a good investment in the stock market.
• Get people to trust it when it comes to privacy.
• Hang on to its people in a talent war that is heating up
• Learn how to deal with the news media.
• Fix Google’s public image problems
• Find a huge new business beyond search.
8. China Background
• Formal name: People's Republic of China (PRC)
• Capital: Beijing
• Head of State: President Hu Jintao elected March 15, 2003.
• National flag: Red flag with five stars.
• National emblem: Tiananmen Gatetower under five stars, encircled by ears of grain and with a gear
wheel below.
• Population: China is the world's most populous country with 1.28453 billion at the end of 2002, one-fifth of
the world's total. This figure does not include the Chinese living in the Hong Kong and Macao special
administrative regions, and Taiwan Province.
• The current Chinese government functions under the leadership of the Communist party.
• China is currently the second largest economy in the world having a 2010 GDP of $5.8786 trillion. China is
estimated to become the largest economy in the next twenty-five years.
• China’s economy is expected to continue to grow due to an increase in minimum wage and therefore
an increase in household spending. China’s economy began to grow substantially when barriers where
removed to international trade in the late 1970s. Since then, the Chinese economy has grown tenfold.
The current Chinese economy is 43% agricultural, 25% industrial and 32% service. China continues to
compete internationally as their goods are substantially cheaper to export than other countries making
it more beneficial for other countries to conduct business with China.
9. Porter’s five Industry analysis
The Internet Search Engine and Advertising Industry in China
• Potential Entrants – Extremely Low
o The Chinese government follows a Constitution, which was written in 1982. The Chinese Constitution states that citizens have
freedom of speech, press and assembly. However, this has not prevented the Chinese government from continually controlling
what information citizens can obtain.
o starting a business in China is more difficult than in most other countries.
o Third, to run a competitive and successful online search engine or advertising firm in China requires a highly skilled and well-
balanced assortment of professionals: well-connected businessmen, highly innovative computer programmers, software engineers
• Bargaining Power of Suppliers – Low
o In terms of Internet search engines backward integration with webmasters is a very credible threat, which lowers the power of such
suppliers. In advertising, the ad-making partner and ad-receiving individual are usually both customers of the firm and therefore
supplier power is not a concern.
• Bargaining Power of Consumers – Low-Medium
o The vast majority of revenues in this industry are derived from advertising. However, dispersion of revenues across consumers as well
as concentration of revenue generation from network partners plays an important role in bargaining power. Dispersion means that
no single buyer has a controlling interest. Although much like in the United States, many Chinese advertisers bid on
keywords, popular keywords can also be sold for a higher value-per-click. This distribution attracts both large companies and small
enterprises, keeping buyer power low.
• Substitutes – None-Very low
o At this juncture in history, there is no real substitute for search engines. The Internet is the primary mode chosen by people all over
the world to request and retrieve information. Information can be organized in different ways including categories and sorted by
date, but search engines provide tools to complete these tasks as well as conduct searches. A substitute product may be invented
in the future, but there are no obvious substitutes to organizing information on the Internet.
• Rivalry - Medium and Trending Upward
o According to Porter’s theory, the intensity of the other forces at play will greatly affect the level of competition among existing
players in the industry. In the sector there are currently a handful of major players of the size and depth of service that gainfully
compete in China. As expected, comparable companies in the sector are large cap and reap sizable profit margins.
However, Baidu is arguably the market leader because local companies may have a better grasp on the growth and development
of the Chinese web resulting in crawls, indexes and better than Google – the distant second ranked engine. With few new kids on
the block to shake up the establishment, the intensity of competition can easily be gauged by the volatility of market share among
existing competitors.
10. The Great Firewall of
China
The Chinese government follows a Constitution that was written in 1982.
The Constitution states that citizens of China have freedom of
speech, press and assembly. However, this has not prevented the
Chinese government from continually controlling what information
citizens can obtain. The Chinese has done this through a variety of rules.
One of these rules is the monitoring of the Internet by China’s Ministry of
Public Security. The Chinese government blocks their citizens from seeing
some overseas news reports and searching various words in search
engines. The purpose of this is to keep China separate from the rest of
the world.
11. Recommendations
• Google is losing market share in China with its search engine and will likely continue to diminish its market presence with its
refusal to censor. At present, the future of China censorship is unknown, but it is recommended that Google continue
business within China. This recommendation stems from the consideration of two primary factors: investor confidence, ethics
and Guanxi.
• Investor confidence must be carefully considered, especially given the extraordinary size of the Chinese market – which rose
to 338 million by the end of June 2009. From the share price perspective, a pull-out from the world’s second largest economy
would signal to market that the present value of the company’s future cash flows will be smaller than anticipated in the
future. While the market does not look favorably upon the current tit-for-tat relationship between Google and the
government, the full effect of a complete withdrawal from the company has not likely been captured yet in the share price.
Consequently, with a full-scale withdrawal Google can expect to see its expected cash flows, share price and investor
confidence plummet. Google should not forgo that its 21.6% stake in this still underdeveloped market in which only 40% of the
population is connected to the Internet. Although growth in market share may be slower than in other nations owing to
regulations and other country characteristics, the upside potential in this two-horse race for new users is extremely attractive.
• It is evident that leadership within Google has struggled with the moral conflict of operating their business within a more
oppressive country. Google should not fully engage in a full-on moral battle with the Chinese government and its censorship.
The debate over censorship in China is not new, and as noted earlier, it is presumptuous of a business to enter a country this
powerful and assume its values upon the nation. Censorship is a debate that will certainly take more time to resolve and
undoubtedly require a large role among governing bodies. However, Google can be vocal about its views on the matter
given the nature of its business and philosophy.
• It is apparent that censorship does not coincide with the beliefs of Google. Indeed, recent world events (for example Egypt)
have demonstrated the vitality of information, and no doubt that censoring would make Google subject to much scrutiny.
However, by working under China’s censorship conditions, Google is able to connect millions and afford them many
opportunities otherwise impossible. In this situation, it is recommended that complying with China’s censors would be the
lesser of two evils. It is better to provide as much connectivity and information as possible to the Chinese people, than none
at all.
• Finally, Google must consider Guanxi, a core concept that is rooted in thousands of years of Chinese ethics and business.
Guanxi literally means “relationships” and is critical to business relationships within China. Google’s decision to defy
censorship was damaging to the relationship Google had with the Chinese government and business community. It is
imperative that Google seek to bolster and renew its fragile working relationship within China. Without Guanxi, Google
cannot operate within China.
12. Conclusion
• While Google has very successful business operations in most of the world, it is
clear that special consideration must be taken when operating in China. Having
relatively limited resistance thus far, providing services in China present new
challenges for Google, particularly with its most prevalent search engine. A
thorough study of the market climate and the unique aspects of China
demonstrate that many obstacles remain. Yet, it is also evident that Google can
play a role in the current and future market, and ethically should continue
operating in China.