6 Reasons to use Google Analytics Advanced Segments

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Google Analytics Advanced Segments provides a powerful way to focus on the important data. See why it is important to use segmentation rather than aggregate data.

Business

6 Reasons to use
Google Analytics
Advanced Segments
Joshua Dodson
@joshuaddodson

Aggregate data mixes
the useful and irrelevant
Segments can help eliminate the irrelevant data

Segments keep
you on track
You can concentrate on what is
most important

Aggregate data
hides insight
You can't find insights when you
can't see the important data

Segments
provide clarity
You can see what your target audience
does when they visit the site

Aggregate data
can be misleading
Segments can help you avoid hazardous
assumptions from aggregate data

Segments let
you focus on
your users
You can look at what a user
does across multiple visits

Avoid making a
treacherous mistake
Use Google Analytics Advanced Segments

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