12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
ANALYST point of contact number reference
1. TYPES OF ANALYSTS AND THEIR RESPONSIBILITY
DATA ANALYST
Responsibilities:
Data Collection and Processing: Gathering and organizing large sets of
data from various sources.
Data Analysis: Using statistical methods to analyze data, identify trends,
and extract meaningful insights.
Data Visualization: Creating visualizations and reports to present data
findings to stakeholders in a clear and understandable manner.
Database Management: Ensuring the integrity and security of data and
developing efficient data storage and retrieval processes.
Predictive Modelling: Building models to predict future trends and
behaviours based on historical data.
NANDINI IKHANKAR
2. BUSINESS ANALYST
Responsibilities:
Business Process Analysis: Identifying inefficiencies in business
operations and proposing solutions for improvement.
Requirement Gathering: Collaborating with stakeholders to gather and
document business requirements for systems or process improvements.
Change Management: Assisting in the implementation of new processes
or systems and managing the impact on stakeholders.
Business Case Development: Evaluating the potential benefits of
proposed business solutions and justifying their implementation.
Stakeholder Communication: Facilitating communication between
business units, technology teams, and other stakeholders to ensure that
everyone understands the business needs and requirements.
3. FINANCIAL ANALYST
Responsibilities:
Financial Forecasting: Using historical data and financial trends to
predict future performance.
Investment Analysis: Evaluating investment opportunities and providing
recommendations on potential investments.
Financial Reporting: Preparing financial reports, including income
statements, balance sheets, and cash flow statements.
Budgeting and Planning: Assisting in the development of budgets and
financial plans.
Risk Analysis: Assessing the potential risks associated with financial
decisions and investments.
4. MARKETING ANALYST
Responsibilities:
Market Research: Conducting research to identify market trends,
customer behaviours, and competitive landscapes.
Campaign Analysis: Evaluating the effectiveness of marketing campaigns
and initiatives to optimize future strategies.
Customer Segmentation: Analysing customer data to identify segments
and target specific demographics effectively.
Performance Monitoring: Tracking and reporting on key performance
indicators (KPIs) related to marketing efforts.
ROI Analysis: Assessing the return on investment for various marketing
activities to inform resource allocation decisions.
5. RESEARCH ANALYST
Responsibilities:
Thorough Research: Conducting in-depth research on specific topics,
industries, or market segments to gather comprehensive insights.
Data Collection and Analysis: Collecting and analysing data from primary
and secondary sources to support decision-making processes.
Insight Generation: Transforming raw data into actionable insights and
recommendations.
Report Preparation: Creating detailed reports, summaries, and
presentations based on research findings for use by stakeholders.
Trend Analysis: Identifying and analysing trends that could impact
business operations or market opportunities.