Bharat Petroleum Corporation Ltd (BPCL) announced the launch of a new retail visual identity for its outlets in Kerala, with the first redesigned outlet to be located in Thiruvananthapuram, as part of plans to modernize 150 outlets nationally by the end of April and between 600-700 outlets by the end of the next fiscal year. Key aspects of the new design include proper illumination using aluminum composite material with a long life, new uniforms for staff, and electronic readers for loyalty cards installed in the fuelling area.

1. Bharat Petroleum Corporation Limited (BPCL) is an Indian state-
controlled oil and gas company headquartered in Mumbai, Maharashtra. The
Corporation operates two large refineries of the country located
at Mumbai and Kochi. The company is ranked 358th on the Fortune Global
500 list of the world's biggest corporations as of 2016.
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Bharat Petroleum produces a diverse range of products, from petrochemicals and
solvents to aircraft fuel and speciality lubricants and markets them through its wide
network of Petrol Stations, Kerosene Dealers, LPG Distributors, Lube Shoppes, besides
supplying fuel directly to hundreds of industries, and several international and
domestic airlines.

2. Bharat Petroleum Corporation ( BPCL) was established in 1952. It is one of the leading company in
the petroleum sector in India.The 1860s saw vast industrial development. A lot of petroleum
refineries also came up. An important player in the South Asian market then was the Burmah Oil
Company. Though incorporated in Scotland in 1886, the company grew out of the enterprises of the
Rangoon Oil Company, which had been formed in 1871 to refine crude oil produced from primitive
hand dug wells in Upper Burma. The search for oil in India began in 1886, when Mr. Goodenough of
McKillop Stewart Company drilled a well near Jaypore in upper Assam and struck oil. In 1889, the
Assam Railway and Trading Company (ARTC) struck oil at Digboi marking the beginning of oil
production in India.
On 24th January 1976, the Burmah Shell Group of Companies was taken over by the Government of
India to form Bharat Refineries Limited. On 1st August 1977, it was renamed Bharat Petroleum
Corporation Limited. It was also the first refinery to process newly found indigenous crude (Bombay
High), in the country

3. VISION
We are the most admired global energy company leveraging talent and technology.
We are the first choice of customers, given our constant pursuit for customer service quality
excellence.
We exploit profitable growth opportunities outside energy to give back to society and
environment.
We are role models for implementing efficient Health Safety, Security and Environment
initiatives.

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Bpcl

6. BHARATGAS
Bharatgascomes from the house of Bharat Petroleum, a
Fortune 500 company and a major player in refining and
marketing of petroleum products in India. Bharatgasfuels over
42 million homes and has brought many innovative products
and customer centric offerings to the customers.
The launch of ebharatgas.com way back in the year 2000,
helped customers get a host of relevant information while
ensuring the convenience of booking Bharatgas ‘Online’. The
website also allowed customer to share feedback and speak
directly to the organisation. Fully supported by the latest
technological developments, the website enables customers to
book a cylinder online, track refill supply and give feedback on
other modes like IVRS, SMS and Mobile App 24 X 7, at their
convenience.
‘Beyond LPG’ is a value-added service launched in recognition
of the need to provide housewives some relief from their daily
chores of shopping for low involvement products. Under this
initiative, Bharat Petroleum enters into corporate tie-ups with
reputed brands to make FMCG products, home appliances and
kitchenware easily available at attractive prices through its
distributor network.

7. ABOUT MAK LUBRICANTS
Bharat Petroleum understands the importance of the right
lubricants in extending the life of vehicles, and allowing
customers to derive the maximum value out of them. The
company offers a complete range of quality products across
categories such as Automotive Engine Oils, Gear Oils,
Transmission Oils, Specialty Oils and Greases
A BACKGROUND
The economic liberalisation in 1991, led to the Government of India
deregulating certain petroleum products, thereby increasing competition
between national and international players operating in this market.
BPCL not only withstood the competition but also recorded significant growth
year-on-year. In 2007-08, the company recorded a turnover of INR 1680 crores
(approximately USD 350 million) and a growth of 10% in sales.
In 1998, BPCL re-launched three lubricant brands – MAK Lubricants for Diesel
Engine oils, Automol for Petrol Engine oils and Glide for two/three wheelers.
The company then combined them together into an umbrella brand called
“MAK Lubricants”

8. ABOUT AVIATION
Bharat Petroleum Aviation Fuel Services is a leading supplier of world class aviation fuels, jet fuels and
facilities. We provide high quality product and fueling services across 40 airports across India, daily. BPCL
Aviation Services delivers on time, every time given its team of dedicated and enthusiastic professionals.
The 24X7 services provided by Bharat Petroleum Aviation Fuel Services makes us the preferred supplier for all
major domestic and international airlines in India. 40% of the international volumes in India are fueled by
BPCL plane services. Our presence in the defense sector is equally strong. Bharat Petroleum is the only oil
company in India to have equity stake in the 1st Greenfield Airport at Cochin International Airport Limited.
We are also the first company to provide electronic database and XML invoicing for our customers.
We have been in this business for over 50 years and in our earlier avatar, have fueled India’s first flight in
1911..
We provide -
International Quality ATF and Jet fuel
High class In-Plane services
State of the Art Fuel Farm management
Global Consultancy and Technical Training

9. ABOUT OIL REFINERIES IN INDIA
On 24th January 1976, the Burmah Shell Group of Companies
was taken over by the Government of India to form Bharat
Refineries Limited, which was later renamed as Bharat
Petroleum Corporation Limited. Today, Bharat Petroleum
operates several oil refineries in India.

10. ABOUT INDUSTRIAL & COMMERCIAL
To cater to the Industries needs for fuels and other
petrochemicals, BPCL Industrial and Commercial Fuel Services
Business Unit, commonly known as I&C SBU was formed.
Currently I&C SBU offers commercial fuel services, catering to
around 8000 industrial customers across the country including
several industries from the Public & Private sectors, both core
and non-core segments and various Governmental
establishments such as Defence, Railways, State Transport
Undertakings and State Electricity Boards etc

11. ABOUT INTERNATIONAL TRADE
The BPCL International Trade Department is responsible for
maintaining and sustaining international trade links with
various partners around the globe.
It also looks after mitigating risks and effective risk
management in terms of imports and exports.

12. ABOUT FUELS & SERVICES
We at Bharat Petroleum, offers world-class Fuel Stations (Petrol Pump) across the country, selling Petrol,
Diesel, Automotive LPG and CNG. Our products and services are designed to meet the needs of our diverse
customers, which has led us to create specialized Fuel Station formats, such as Pure for Sure, Pure for Sure
Platinum, Ghar, Highway Star and many more.
We have a wide network of 13,439 world class Fuel Stations, which continues to grow, across the country,
which you can count on. With 8,403 fully automated Fuel Stations, we offer wide range of products and
services – from Petrol & Diesel fuel to Speed and Speed 97 (which are premium petrol with better driving
experience and higher octane numbers) to convenience stores, like In & Out, Restaurants and ATMs.
To reward our loyal customers, we offer loyalty programmes – PetroBonus (which is a loyalty programme for
motorists) and SmartFleet, (which cater to various needs of transporters, operating commercial vehicles).
And while we do business, our concern for the environment drives us to deploy green and solar technologies
at our fuel stations. We adhere to strict quality parameters to ensure fuel-efficient cars thereby ensuring we
save fuel at every opportunity.
Our specialized formats across geographies such as Pure for Sure, Pure for Sure Platinum, Ghar, Highway Star
etc., ensure that we meet the diverse needs of our customers with best quality and quantity of fuels,
products and services.
The Bharat Petroleum assurance comes with the promise of being “Pure for Sure”. Simply put, this means

13. BPCL is into exploration, production and retailing of
petroleum and petrol related products.The retail busines
unit of BPCL is into marketing of petrol, diesel and
kerosene .It has network of 6553 retail outlets and 1007
kerosene dealers and is partnered with big food chain
companies like McDonald?óÔé¼Ôäós, Pizza Hut,
Caf?â?® Coffee range of automotive engine, gear oils,
transmission oiDay, Subway, Nirulas , etc.
It also offers fullls, speciality oils and greases .It caters to
around 8000 industrial customers across India.It also
provide Aviation Turbine fuel (ATF) to its airline customers.

14. BPCL Retail- In & Out Stores
Bharat Petroleum is the 2nd largest oil marketing company in
the country with over 6000 retail outlets spread across the
length and breadth of the country. The In&Out chain of
convenience stores is being set up in the urban markets at
strategically located retail outlet sites, with high customer.
The “In & Out” store at Bharat Petroleum petrol pumps, which
was launched in 2001, offers a convenience proposition where
a number of typical household errands are aggregated under
one roof for the benefit of the customers. Today there are
more than 240 In&Out stores across India, which bring in
unmatched convenience at the petrol station.

19. Case study on retail store

20. Thiruvananthapuram, March 27
BHARAT Petroleum Corporation Ltd (BPCL) has announced the launch of its new `retail visual identity' in Kerala.
Addressing a press conference in the city today, Mr S. Varadarajan, General Manager Retail - South, BPCL, said the company's
first retail outlet with the new visual identity would be based in Thiruvananthapuram.
The new visual identity will give the company's retail outlets an international look and feel, he added. By the end of April this
year, the company plans to introduce the new visual identity in 50 outlets in the Southern region alone, he said. Nationally, it
expects to have 150 new-look outlets in place by the end of April.
By the end of the next financial year, the company plans to have between 600 and 700 retail outlets sporting the new visual
identity, he added. As part of its marketing efforts, the company recently set up its first `vehicle care centre' at a retail outlet in
New Delhi. During the course of the next financial year, the company plans to establish 30 such `vehicle care centres' across
South India, Mr Varadarajan said.
Also on the cards is an expansion of the company's `In & Out' network of convenience stores, he added. At present, the
company has 300 `In & Out' stores and it plans to have 500 such stores by the end of March 2006, he explained.
Commenting on the new visual identity for the company's retail outlets, Mr P. Sudhahar, Manager-Retail Engineering, BPCL said
proper illumination is a key feature of the design. Aluminium composite material, which reportedly has a long life, has been
used in the construction of the new-look outlets, he added.
Staff in the outlets have been given new uniforms, while electronic readers for the company's `PetroCard' and `SmartFleet'
loyalty cards have been installed in the fuelling area itself, explained Mr N. Ramadorai, Territory Manager-Retail, BPCL.