It is relate to Lubricant Industry in Bangladesh. It also make you understand what is Lubricant & how it works and for what.

1. Welcome
Seeking Your Attention
Please……

2. What Is Lubricant?
A lubricant is substance introduce to reduce the
friction between surface in metal contact when
they start moving in engine.
Reducing friction is a key objective of
Lubrication
It also aid in temperature control by
absorbing heat from engine surface.

3. Lubricant = Base Oil + Additive

4. Base Oil: Extracted from the Crude Oil through
refining process
Additives: Chemicals to improve the
physical/chemical properties of the base oil

5. Functions -

6. Lubricate, help overcome the effects of
friction.
Cool, absorb and remove heat.
Help prevent corrosion
Help seal and keep out
Contamination.
Clean and remove impurities
Functions of a Lubricant :-

7. To know more -
Let’s have a look on few
images of
Engines insight

8. Correct use of Lubricant :-

9. Wrong use of Lubricant :-

10. Test Report

11. How lubricant work in engine

12. To know more -
Let’s have a look on this clip

15. Market Insight
Currently 86 numbers of lubricant companies are
working in Bangladesh Market. Among all of them
 Importer = 74
 Manufacturer = 12

16. Mobil
BP
Castrol
Total
Fuchs
Caltex
Sigma
BNO
Enoc
Lubzone
AP
General
Veedol
Shell
Petronas
Gulf
Amirath
Emarat

17. Market Share (%)
0%
5%
10%
15%
20%
25%
30%
35%
40%
Mobil BP Total Castrol Fuchs Sigma Other
SalesMobil - 30%
BP- 11%
Total- 7%
Castrol- 5%
Fuchs- 5
Sigma- 5%
Others- 37%

18. In a research of last year (2016) we found –
there have 131.07k litter of lubricant oil
consumption attains in everyday.

19. Competitors Analysis

20. Right now lubricant market of Bangladesh is
highly competitive.
So that each and every company launches new
offers of Cash discount, gift, workshop, event
Arrangement etc..

21. Segmentation
Targeting
Positioning

22. Segmentation -
Lubricant industries has segmented its market in
four (4) parts
1) Automotive : Bus, Truck, Bike, Car etc
2) Marine : Launch, Trawler, Ship etc
3) Industrial : Production machine, Generator etc
4) Other : Air craft, Filling Stations etc

23. Targeting -
Lubricant industries set their target market
&
customer as following the segmentation

24. Positioning -
According to PHILIP KOTLER, Positioning is
making your target customer know exactly how
you differ from your competitors. For example –
Mobil company has created such a mind set in
customer s mind that 70% of them knows
engine oil as MOBIL not as Lubricant oil where
as Mobil its self a brand.

25. SWOT
Strength
Weakness
Opportunity
Threat

26. Among all those familiar lubricant industries
mentioned above we took SIGMA OIL
INDUSTRIES LTD. as sample to make
SWOT clear.

27. Strength
 Sigma started its business in 2004 as importer only.
 By the time they are very strong now. They are now
shifted their nature from import to manufacture.
 Sigma Oil Industries has a well equipped industries
and laboratories.
 Recently they purchase few such high tech automatic
test machines, which is first time sated up in
Bangladesh.
 Sigma has big number of efficient employee working
in.

28. Sigma do not used to involve in mass marketing
like ADVERTISEMENT in media or other
sources.

29. Sigma has a bulk manpower working towards
market inside so their have a big chance to
become the market leader in recent years.
Last year, they postured Sticker in back of all
vehicles all over Bangladesh that why most of
the people knows there is a lubricant company
names SIGMA.

30. In such a high competitive market if Sigma fails
to go as flows of trends and marketing strategies
there may have a chance to lose the potential
market.

32. • It refers, how many product line Sigma Carries. Ex-
4 Product Line they uses; 1.Automative, 2.Marine,
3.Industrial, 4.OthersWidth
• Refers to total of items in the mix.
Ex- Sigma has total 112 numbers
of item in the mix
Length
• How many variants are offered of
each product in the line. Ex- Multi
Grade, Mono Grade
Depth
• To how closely relate in various
product line.
• Ex- 10W30, 20W40, 20W50 etc
Consistency

33. Sigma Oil Industries Ltd. has launched their
branding Strategy in 2 parts-
1. B2B (Business to Business)
2. B2C (Business to Customer)
In above, both segment Sigma use below model
as branding strategy –

34. Branding Strategy
Analysis
Customer relation
&
Engagement
Promotional
Strategy

36. valuable time
Thanks