Wrangler is an American clothing manufacturer founded in 1940 that is owned by VF Corporation. The document discusses the operations of a Wrangler store located in India, including opening and closing procedures, merchandise lines, productivity and profitability measures, store layout, planograms, and comparisons to other national and international brands. Key details provided include the store area of 700 square feet and monthly sales of 10 lakhs. Product lines include denim, shirts, belts, and bags priced between Rs. 695 to Rs. 4095. Productivity ratios like GMROI, GMROS and GMROL are calculated and compared to other brands.