This document discusses questions to include in a restaurant survey. It recommends asking questions beyond basic satisfaction questions to gain more specific feedback. The five priority questions it suggests are: 1) What do you think needs improvement? 2) What do you think we do really well? 3) How did you hear about us? 4) Would you like us to connect on social media? 5) Will you visit us again? The goal is to get input on areas to improve and excel in to better cater to demanding customers and strengthen customer relationships.
Google Analytics Goals and Funnels (Public)Sean Si
Websites have goals like generating sales or leads. Goals and funnels in Google Analytics help track goal performance and identify ways to improve a website's strategy. Common goals include e-commerce goals to generate online sales, lead generation goals to collect contact information, information goals to share content, and mailing list goals to build email lists. The process for setting up goals in Google Analytics is straightforward.
Google Analytics is a tool that provides marketers with real user data from their websites to help direct SEO strategies. It tracks metrics like user traffic, where users come from, which pages they visit, site speed, and social signals. Setting up a Google Analytics account is free and allows users to gain business intelligence and insights from their website data to improve online marketing campaigns.
Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?
Presented at CTA Conference, June 27 2017.
Accompanying document can be found at kickpoint.ca/ctaconf2017
Make your content sing: What marketers can learn from publishersParse.ly
The document discusses how marketers can learn from publishers to improve content engagement and build reader loyalty. Specifically, it recommends that marketers:
1) Analyze audience engagement metrics used by publishers to better understand what captures audience attention;
2) Measure content success using metrics like engaged time that go beyond bounce rate; and
3) Increase reader loyalty by focusing on existing relationships, including audience insights in business reporting, and creating content tailored for devoted fans.
Building a Reporting Framework for your SaaS CompanyDana DiTomaso
This document provides guidance on building an effective reporting framework for a SaaS company. It recommends starting with defining key performance indicators and the goals of the business. Metrics on trials, customers, and visitor behavior should then be selected and collected through tools like Google Tag Manager. Segments of users should be analyzed to understand how different groups experience the product. Key metrics that can help optimize decisions include conversions by keyword, events over time, and metrics related to page speed and user engagement. The overall message is that collecting and analyzing data is important, but companies must then take action based on the insights.
For people who wish to make a house of very own in plan industry, allow me to tell you that tend to be not already happening. Far from being saturated, the involving web is certainly growing with increased and more competition but always room for one more. Let’s face it, the web is during which the world of tomorrow heading to remain.
These are the slides from this webinar: http://Curaytor.com/Makeover
How to 100% change the way you use email (and by doing so get your sanity back)
The best kept secrets to lead conversion.
Brand new ways to generate business from Facebook.
An all new way to stay in front of your past clients, sphere and leads for pennies a day.
This document discusses questions to include in a restaurant survey. It recommends asking questions beyond basic satisfaction questions to gain more specific feedback. The five priority questions it suggests are: 1) What do you think needs improvement? 2) What do you think we do really well? 3) How did you hear about us? 4) Would you like us to connect on social media? 5) Will you visit us again? The goal is to get input on areas to improve and excel in to better cater to demanding customers and strengthen customer relationships.
Google Analytics Goals and Funnels (Public)Sean Si
Websites have goals like generating sales or leads. Goals and funnels in Google Analytics help track goal performance and identify ways to improve a website's strategy. Common goals include e-commerce goals to generate online sales, lead generation goals to collect contact information, information goals to share content, and mailing list goals to build email lists. The process for setting up goals in Google Analytics is straightforward.
Google Analytics is a tool that provides marketers with real user data from their websites to help direct SEO strategies. It tracks metrics like user traffic, where users come from, which pages they visit, site speed, and social signals. Setting up a Google Analytics account is free and allows users to gain business intelligence and insights from their website data to improve online marketing campaigns.
Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?
Presented at CTA Conference, June 27 2017.
Accompanying document can be found at kickpoint.ca/ctaconf2017
Make your content sing: What marketers can learn from publishersParse.ly
The document discusses how marketers can learn from publishers to improve content engagement and build reader loyalty. Specifically, it recommends that marketers:
1) Analyze audience engagement metrics used by publishers to better understand what captures audience attention;
2) Measure content success using metrics like engaged time that go beyond bounce rate; and
3) Increase reader loyalty by focusing on existing relationships, including audience insights in business reporting, and creating content tailored for devoted fans.
Building a Reporting Framework for your SaaS CompanyDana DiTomaso
This document provides guidance on building an effective reporting framework for a SaaS company. It recommends starting with defining key performance indicators and the goals of the business. Metrics on trials, customers, and visitor behavior should then be selected and collected through tools like Google Tag Manager. Segments of users should be analyzed to understand how different groups experience the product. Key metrics that can help optimize decisions include conversions by keyword, events over time, and metrics related to page speed and user engagement. The overall message is that collecting and analyzing data is important, but companies must then take action based on the insights.
For people who wish to make a house of very own in plan industry, allow me to tell you that tend to be not already happening. Far from being saturated, the involving web is certainly growing with increased and more competition but always room for one more. Let’s face it, the web is during which the world of tomorrow heading to remain.
These are the slides from this webinar: http://Curaytor.com/Makeover
How to 100% change the way you use email (and by doing so get your sanity back)
The best kept secrets to lead conversion.
Brand new ways to generate business from Facebook.
An all new way to stay in front of your past clients, sphere and leads for pennies a day.
For Newbiews Step by Step Tutorial - How to Create a Home Page with Thrive Co...Jing Agustin
This tutorial is for newbies. It's a step-by-step tutorial on how to create a Home Page install in Wordpress using Thrive Content Builder. This assumes that: (1) You already have a hosted Wordpress; and (2) You have signed up to the Thrive Themes Membership since you've learned that it's the best tool now for building your website in style and with much ease.
This is my third thrive themes tutorial for newbies as I also discover the ease and beauty of thrive. I like to help others be at ease in trying new things in the internet.
For Newbies Step by Step Tutotial - How to Make a Blog Post in Wordpress with...Jing Agustin
This tutorial is for newbies. It's a step-by-step tutorial on how to make a blog post in Wordpress using ThriveThemes Content Builder-Editor. This assumes that: (1) You already have a hosted Wordpress; and (2) You have signed up to the Thrive Themes Membership since you've learned that it's the best tool now for building your website in style and with much ease.
This is the second in the series of Thrive Themes Tutorial for Newbies as I also discover the ease and beauty of using Thrive. I am also a new at using thrive and I like to help others feel comfortable about trying new things in the internet.
For Newbies Step by Step Tutorial on How to Create a Book Landing Page with T...Jing Agustin
This is a step by step tutorial for newbies on how to create a book landing page for writers and authors. This tutorial requires a hosted WordPress account and theThrive membership to follow. The Landing Page created in the tutorial is to promote and sell a book.
Analysis of Marketing Strengths & Effectivity of Harv Eker SiteJing Agustin
Analysis of marketing strengths and effectiveness of Harv Eker website. This is looking at a website to understand why it works well and what may be added to make it more even more effective. The analysis applied is based on learnings from my on-going training in Online Marketing Mentoring program.
For Newbies Step By Step Tutorial on How to Install Your Thrive Plugins Into ...Jing Agustin
This tutorial is for newbies. It's a step-by-step tutorial on how to install your ThriveThemes Plugins into your Wordpress. This assumes that: (1) You already have a hosted Wordpress; and (2) You have signed up to the Thrive Themes Membership since you've learned that it's the best tool now for building your website in style and with much ease.
This is the first in the series of thrivethemes tutorial for newbies as I also discover the ease and beauty of thrive. I like to help others be free from the intimidation of trying new things in the internet.
Step-by-Step Tutorial on How to Make Awesome Video with PowtoonJing Agustin
The document provides a step-by-step tutorial for making a video with Powtoon. It details each step in the process from signing up for a Powtoon account to adding slides, text, animations, backgrounds, and exporting the finished video. Key steps include choosing a template or starting from scratch, adding and editing slides, importing images, and adding audio before exporting and sharing the completed video.
Step by Step Tutorial on How to Create Free Online Survey Forms Using Google ...Jing Agustin
This is a step by step tutorial for newbies on how to create free online survey forms using Google Drive Forms. You'll need to have a Google account to have access to the Google app Drive - Google Forms. Google drive form makes conducting surveys simpler.
This document discusses key considerations for small businesses in choosing a web designer and developing an effective website. It recommends businesses evaluate whether potential designers have web design as their core competency, if they will have direct contact with the designer, and if there is a proven track record. The document also outlines important questions for small businesses around ensuring their website is findable, generates business, can be easily updated, integrates social media if needed, and allows for measuring success over time.
How your blog could bring 1000s of visitors and sales123-reg
Blogging is a great way to attract visitors to your business website and it can even help generate sales. Learn how to do business blogging the right way in Nick's presentation.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
The document discusses the theory of search incrementality, also known as 1+1=3. It argues that having both organic and paid search listings for a brand or keyword provides greater visibility than either channel alone, leading to increased click-through rates and site visits beyond what would be expected from simply adding the individual results. The document uses Kelis' song "Milkshake" as a metaphor to explain the theory, interpreting her lyrics as referring to the benefits of a holistic search strategy with both organic and paid components.
The document discusses how Google Analytics can help non-profits track key metrics from their websites and online communications to measure success against goals and inform strategic improvements. It recommends identifying measurable goals, using Analytics to track metrics over time, and evaluating returns on engagement and actions like donations to optimize performance. Analytics provides data on website traffic and user behavior to make informed decisions about content, design, and campaigns.
How to Create Opt-in Forms with Thrive LeadsJing Agustin
Step by step tutorial on how to create the eight opt-in type forms with Thrive Leads. Learn how to use the most powerful all-in-one List Building Plugin in WordPress. This is the 5th in my series of Thrive tutorials.
Dan Gingiss
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.
Have a glimpse of overall growth of beautytipshub covering the overall space of fashion and beauty industry. Site is growing very fast and providing latest information on beauty tips, makeup tips, Bridal tips, Skin care, hair care, tattoos and many more....
Easy-to-follow guide on how to promote a website. Discover:
- Social media bookmarking sites you can use
- Online Directories that matter
- Article Marketing and why it's important
- Where to submit your Press Releases
This document provides tips and strategies for getting past gatekeepers when attempting to schedule meetings or speak with decision makers at a prospect company. It discusses understanding the gatekeeper's role of keeping salespeople out, and provides suggestions for not sounding like a salesperson when interacting with them. Tactics mentioned include treating the gatekeeper like a prospect by asking questions to understand their needs and pain points, using name drops of past clients, and deflecting common gatekeeper objections to continue the conversation. The overall goal is to earn the gatekeeper's assistance in connecting with the appropriate decision maker.
This document provides an overview of Facebook advertising. It discusses what Facebook ads are, how to set up campaigns, bidding strategies, optimization tips, and dealing with disapprovals. The key points are that Facebook ads have enormous potential if you have patience, know your audience, plan your strategy, closely monitor performance, and are willing to test and tweak your ads.
For Newbiews Step by Step Tutorial - How to Create a Home Page with Thrive Co...Jing Agustin
This tutorial is for newbies. It's a step-by-step tutorial on how to create a Home Page install in Wordpress using Thrive Content Builder. This assumes that: (1) You already have a hosted Wordpress; and (2) You have signed up to the Thrive Themes Membership since you've learned that it's the best tool now for building your website in style and with much ease.
This is my third thrive themes tutorial for newbies as I also discover the ease and beauty of thrive. I like to help others be at ease in trying new things in the internet.
For Newbies Step by Step Tutotial - How to Make a Blog Post in Wordpress with...Jing Agustin
This tutorial is for newbies. It's a step-by-step tutorial on how to make a blog post in Wordpress using ThriveThemes Content Builder-Editor. This assumes that: (1) You already have a hosted Wordpress; and (2) You have signed up to the Thrive Themes Membership since you've learned that it's the best tool now for building your website in style and with much ease.
This is the second in the series of Thrive Themes Tutorial for Newbies as I also discover the ease and beauty of using Thrive. I am also a new at using thrive and I like to help others feel comfortable about trying new things in the internet.
For Newbies Step by Step Tutorial on How to Create a Book Landing Page with T...Jing Agustin
This is a step by step tutorial for newbies on how to create a book landing page for writers and authors. This tutorial requires a hosted WordPress account and theThrive membership to follow. The Landing Page created in the tutorial is to promote and sell a book.
Analysis of Marketing Strengths & Effectivity of Harv Eker SiteJing Agustin
Analysis of marketing strengths and effectiveness of Harv Eker website. This is looking at a website to understand why it works well and what may be added to make it more even more effective. The analysis applied is based on learnings from my on-going training in Online Marketing Mentoring program.
For Newbies Step By Step Tutorial on How to Install Your Thrive Plugins Into ...Jing Agustin
This tutorial is for newbies. It's a step-by-step tutorial on how to install your ThriveThemes Plugins into your Wordpress. This assumes that: (1) You already have a hosted Wordpress; and (2) You have signed up to the Thrive Themes Membership since you've learned that it's the best tool now for building your website in style and with much ease.
This is the first in the series of thrivethemes tutorial for newbies as I also discover the ease and beauty of thrive. I like to help others be free from the intimidation of trying new things in the internet.
Step-by-Step Tutorial on How to Make Awesome Video with PowtoonJing Agustin
The document provides a step-by-step tutorial for making a video with Powtoon. It details each step in the process from signing up for a Powtoon account to adding slides, text, animations, backgrounds, and exporting the finished video. Key steps include choosing a template or starting from scratch, adding and editing slides, importing images, and adding audio before exporting and sharing the completed video.
Step by Step Tutorial on How to Create Free Online Survey Forms Using Google ...Jing Agustin
This is a step by step tutorial for newbies on how to create free online survey forms using Google Drive Forms. You'll need to have a Google account to have access to the Google app Drive - Google Forms. Google drive form makes conducting surveys simpler.
This document discusses key considerations for small businesses in choosing a web designer and developing an effective website. It recommends businesses evaluate whether potential designers have web design as their core competency, if they will have direct contact with the designer, and if there is a proven track record. The document also outlines important questions for small businesses around ensuring their website is findable, generates business, can be easily updated, integrates social media if needed, and allows for measuring success over time.
How your blog could bring 1000s of visitors and sales123-reg
Blogging is a great way to attract visitors to your business website and it can even help generate sales. Learn how to do business blogging the right way in Nick's presentation.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
The document discusses the theory of search incrementality, also known as 1+1=3. It argues that having both organic and paid search listings for a brand or keyword provides greater visibility than either channel alone, leading to increased click-through rates and site visits beyond what would be expected from simply adding the individual results. The document uses Kelis' song "Milkshake" as a metaphor to explain the theory, interpreting her lyrics as referring to the benefits of a holistic search strategy with both organic and paid components.
The document discusses how Google Analytics can help non-profits track key metrics from their websites and online communications to measure success against goals and inform strategic improvements. It recommends identifying measurable goals, using Analytics to track metrics over time, and evaluating returns on engagement and actions like donations to optimize performance. Analytics provides data on website traffic and user behavior to make informed decisions about content, design, and campaigns.
How to Create Opt-in Forms with Thrive LeadsJing Agustin
Step by step tutorial on how to create the eight opt-in type forms with Thrive Leads. Learn how to use the most powerful all-in-one List Building Plugin in WordPress. This is the 5th in my series of Thrive tutorials.
Dan Gingiss
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.
Have a glimpse of overall growth of beautytipshub covering the overall space of fashion and beauty industry. Site is growing very fast and providing latest information on beauty tips, makeup tips, Bridal tips, Skin care, hair care, tattoos and many more....
Easy-to-follow guide on how to promote a website. Discover:
- Social media bookmarking sites you can use
- Online Directories that matter
- Article Marketing and why it's important
- Where to submit your Press Releases
This document provides tips and strategies for getting past gatekeepers when attempting to schedule meetings or speak with decision makers at a prospect company. It discusses understanding the gatekeeper's role of keeping salespeople out, and provides suggestions for not sounding like a salesperson when interacting with them. Tactics mentioned include treating the gatekeeper like a prospect by asking questions to understand their needs and pain points, using name drops of past clients, and deflecting common gatekeeper objections to continue the conversation. The overall goal is to earn the gatekeeper's assistance in connecting with the appropriate decision maker.
This document provides an overview of Facebook advertising. It discusses what Facebook ads are, how to set up campaigns, bidding strategies, optimization tips, and dealing with disapprovals. The key points are that Facebook ads have enormous potential if you have patience, know your audience, plan your strategy, closely monitor performance, and are willing to test and tweak your ads.
The document discusses conversion architecture and strategies for improving conversion rates. It emphasizes clarifying target outcomes, profiling target markets, reducing friction for visitors, and optimizing landing pages. Key points include spending the first 13 seconds convincing visitors they are on the right site, sending traffic to targeted landing pages rather than homepages, using strong calls to action, and continuously testing pages through tools like Google Website Optimizer to improve conversion rates.
Internet Marketing Strategy With Chris JaegerChris Jaeger
The document discusses elements of a successful internet marketing strategy for marketing to brides online. It outlines 12 key areas of planning and execution including management, website design, search optimization, traffic building, conversion analysis, email marketing, blogging, content management, and social media marketing. It emphasizes the importance of having a well-crafted marketing plan and strategy to avoid wasted time and money from a "seat-of-the-pants" approach.
This document discusses how the website goyodel.com and organization BusinessConnect can help businesses and non-profits by connecting their circles of influence to expand marketing reach and generate revenue. Businesses and non-profits can register on goyodel.com to access tools that build their brand and fundraising abilities while providing community outreach. BusinessConnect leverages non-profit circles of influence, allowing offers from hundreds of participating companies and organizations to be seen by over 600,000 buyers, helping all parties increase donations, customer lists, and sales.
Similar to Analysis of Marketing Strengths & Effectiveness of “thenoodlebox.net” (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
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