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Uploaded byBeckie Farrant
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The document outlines strategies for monetizing a blog, emphasizing the importance of creating a personalized money-making approach that aligns with individual strengths and passions. It discusses the advantages of utilizing ad networks, including passive income and ease of management, while providing insights into key terms, potential earnings, and ways to increase revenue. Additionally, it includes a checklist for selecting suitable ad networks and understanding their performance metrics.
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Power point for Snap
- 1. Monetize Your Awesomeness! BeckieFarrant Infarrantlycreative.net Knockoffdecor.com Roadkillrescue.net Twitter: @infarrantly Instagram: infarrantlycreative
- 2. Disclaimer: We areDrinking from the Firehouse!
- 3.
- 4. Put Together aMoney Making Strategy ● Your strategy SHOULD look different than mine and your friends.
- 5. Put Together aMoney Making Strategy ● Your strategy SHOULD look different than mine and your friends. ● What do you love to do?
- 6. Put Together aMoney Making Strategy ● Your strategy SHOULD look different than mine and your friends. ● What do you love to do? ● What are you good at?
- 7. Put Together aMoney Making Strategy ● Your strategy SHOULD look different than mine and your friends. ● What do you love to do? ● What are you good at? ● Diversify!
- 8. My Money MakingStrategy
- 9. The Power ofAd Networks 1. It is passive income
- 10. The Power ofAd Networks 1. It is passive income 2. You are paid for everyone who comes to your site.
- 11. The Power ofAd Networks 1. It is passive income 2. You are paid for everyone who comes to your site. 3. Once it is implemented on your site it is pretty easy to manage – no need for invoicing, selling or emailing advertisers
- 12. The Power ofAd Networks 1. It is passive income 2. You are paid for everyone who comes to your site. 3. Once it is implemented on your site it is pretty easy to manage – no need for invoicing, selling or emailing advertisers 4. Your content doesn't need to be influenced.
- 13. When Should AdNetworks Be a Part of my Strategy? ● If you want to make money ever on your blog – now
- 14. When Should AdNetworks Be a Part of my Strategy? ● If you want to make money ever on your blog – now ● I usually recommend people set up an ad server like Google DFP when they hit 50K a month.
- 15. When Should AdNetworks Be a Part of my Strategy? ● If you want to make money ever on your blog – now ● I usually recommend people set up an ad server like Google DFP when they hit 50K a month. ● Keep in mind the more pageviews you get a month the more your revenue with ad networks will be.
- 16. Terms you Needto Understand 1. CPM or RPM
- 17. Terms you Needto Understand 1. CPM or RPM Cost per Impression or Cost Per 1000 page loads
- 18. Terms you Needto Understand ● If your CPM is $1.00 that means for one ad on your site and 1000 page loads you would make $1 ● If you have 6 of those ads on your site and the same page loads you would make $6
- 19. How Much CanI Make? If you have 6 ads on your site at $1 CPM ● 25,000 PV a month = $150 ● 50,000 PV a month = $300 ● 100,000 PV a month = $600 ● 200,000 PV a month = $1200 ● 300,000 PV a month = $1800 ● 500,000 PV a month = $3000
- 20. My general rule Forevery 100,000 pageviews you have you should make about $1000. That would mean you would have 6 ads on your site at about $1.65 CPM.
- 21. Fill Rate ● Theamount of impressions served divided by the number of impressions you gave them. 32,436 ______ = 32.44 % fill rate 100,000
- 22. Default or Backfill Ifthat company with the 32% fill rate can't fill all of your inventory what happens to that other 68%? ● Default or Backfill is what happens when you network can't serve you an ad.
- 23. Above the Fold/ Below the Fold
- 24. Do Not FearYour Ad Network ● There is this underlying fear that if you screw up they are going to “kick you out.”
- 25. Do Not FearYour Ad Network ● There is this underlying fear that if you screw up they are going to “kick you out.” ● It is your blog, your awesomeness, your projects, your hard work, etc. They are working for you not the other way around.
- 26. Do Not FearYour Ad Network ● There is this underlying fear that if you screw up they are going to “kick you out.” ● It is your blog, your awesomeness, your projects, your hard work, etc. They are working for you not the other way around. ● It is better to ask for forgiveness than permission.
- 27. How to IncreaseRevenue with Ad Networks ● See if they will allow you to backfill
- 28. How to IncreaseRevenue with Ad Networks ● See if they will allow you to backfill ● Set a floor CPM
- 29. How to IncreaseRevenue with Ad Networks ● See if they will allow you to backfill ● Set a floor CPM ● Daisy chain them or utilize Double Click for Publishers
- 30. How to IncreaseRevenue with Ad Networks ● See if they will allow you to backfill ● Set a floor CPM ● Daisy chain them or utilize Double Click for Publishers ● Work with numerous ad networks / verticals
- 31. How to IncreaseRevenue with Ad Networks ● See if they will allow you to backfill ● Set a floor CPM ● Daisy chain them or utilize Double Click for Publishers ● Work with numerous ad networks / verticals ● Understand your reports
- 32. How to IncreaseRevenue with Ad Networks ● See if they will allow you to backfill ● Set a floor CPM ● Daisy chain them or utilize Double Click for Publishers ● Work with numerous ad networks / verticals ● Understand your reports ● Negotiate and Stay in Contact with your Networks
- 33. How Do IFind These Amazing Networks ● Stop creating
- 34. How Do IFind These Amazing Networks ● Stop creating ● Ask around
- 35. How Do IFind These Amazing Networks ● Stop creating ● Ask around ● Google “list of ad networks”
- 36. How Do IFind These Amazing Networks ● Stop creating ● Ask around ● Google “list of ad networks” ● Don't be afraid to try out a network none of your friends have ever heard of.
- 37. Checklist to AskAd Networks 1. Introduce yourself, tell them about your blog and content to see if it is a good fit for their network.
- 38. Checklist to AskAd Networks 1. Introduce yourself, tell them about your blog and content to see if it is a good fit for their network. 2. Tell them your unique visitors and pageviews (found in Google Analytics) as that is the information that they are most interested in.
- 39. Checklist to AskAd Networks 1. Introduce yourself, tell them about your blog and content to see if it is a good fit for their network. 2. Tell them your unique visitors and pageviews (found in Google Analytics) as that is the information that they are most interested in. 3. Ask them what their CPM range is for a person with your content and size.
- 40. Checklist to AskAd Networks 4. Ask what their fill rate is.
- 41. Checklist to AskAd Networks 4. Ask what their fill rate is. 5. Ask if they allow you to backfill with the codes of your choosing.
- 42. Checklist to AskAd Networks 4. Ask what their fill rate is. 5. Ask if they allow you to backfill with the codes of your choosing. 6. Ask what they require of you to leave their network if it doesn't work out/perform well on your site.
- 43. Checklist to AskAd Networks 4. Ask what their fill rate is. 5. Ask if they allow you to backfill with the codes of your choosing. 6. Ask what they require of you to leave their network if it doesn't work out/perform well on your site. 7. Find out when they pay (some are Net 30, Net 60 or Net 90 which means your first paycheck will come in 30, 60 or 90 days).
- 44. Checklist to AskAd Networks 7. Find out when they pay (some are Net 30, Net 60 or Net 90 which means your first paycheck will come in 30, 60 or 90 days). 8. When you are set up with the company make sure you understand and can read the dashboard. If you don't, have someone walk you through it.
- 45. Checklist to AskAd Networks 7. Find out when they pay (some are Net 30, Net 60 or Net 90). 8. When you are set up with the company make sure you understand and can read the dashboard. If you don't, have someone walk you through it. 9. Make sure you can opt out of ads that don't fit your site (gambling, sex, gaming, politics, religion – if those apply).
- 46. Google Double Clickfor Publishers ● Each ad competes with Google Adsense
- 47. Google Double Clickfor Publishers ● Each ad competes with Google Adsense ● You can put two ad networks in one ad spot
- 48. Google Double Clickfor Publishers ● Each ad competes with Google Adsense ● You can put two ad networks in one ad spot ● You can limit the number of impressions that go to each network
- 49. Google Double Clickfor Publishers ● Each ad competes with Google ● You can put two ad networks in one spot ● You can limit the number of impressions that go to each network ● All of your ad networks are in one place
- 50. Google Double Clickfor Publishers ● Each ad competes with Google ● You can put two ad networks in one spot ● You can limit the number of impressions that go to each network ● All of your ad networks are in one place ● You have more control
- 51. Diversify Your AdNetworks ● Try to get with as many ad networks as you possibly can. Why? ● Avoid companies who have strict guidelines. ● Keep in mind you can only give you TAL to one company
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- 53. To Contact Me: BeckieFarrant infarrantlycreative@gmail.com @infarrantly – Twitter Instagram - infarrantlycreative