Presentation from Beckie Farrant from Infarrantly Creative on advanced monetization. This will be available for two weeks.

1. Monetize Your Awesomeness!
Beckie Farrant
Infarrantlycreative.net
Knockoffdecor.com
Roadkillrescue.net
Twitter: @infarrantly
Instagram: infarrantlycreative

2. Disclaimer: We are Drinking from
the Firehouse!

3. You are UNDERPAID!

4. Put Together a Money Making
Strategy
● Your strategy SHOULD look different than
mine and your friends.

5. Put Together a Money Making
Strategy
● Your strategy SHOULD look different than
mine and your friends.
● What do you love to do?

6. Put Together a Money Making
Strategy
● Your strategy SHOULD look different than
mine and your friends.
● What do you love to do?
● What are you good at?

7. Put Together a Money Making
Strategy
● Your strategy SHOULD look different than
mine and your friends.
● What do you love to do?
● What are you good at?
● Diversify!

8. My Money Making Strategy

9. The Power of Ad Networks
1. It is passive income

10. The Power of Ad Networks
1. It is passive income
2. You are paid for everyone who comes to
your site.

11. The Power of Ad Networks
1. It is passive income
2. You are paid for everyone who comes to
your site.
3. Once it is implemented on your site it is
pretty easy to manage – no need for
invoicing, selling or emailing advertisers

12. The Power of Ad Networks
1. It is passive income
2. You are paid for everyone who comes to
your site.
3. Once it is implemented on your site it is
pretty easy to manage – no need for
invoicing, selling or emailing advertisers
4. Your content doesn't need to be
influenced.

13. When Should Ad Networks Be a
Part of my Strategy?
● If you want to make money ever on your
blog – now

14. When Should Ad Networks Be a
Part of my Strategy?
● If you want to make money ever on your
blog – now
● I usually recommend people set up an ad
server like Google DFP when they hit 50K
a month.

15. When Should Ad Networks Be a
Part of my Strategy?
● If you want to make money ever on your
blog – now
● I usually recommend people set up an ad
server like Google DFP when they hit 50K
a month.
● Keep in mind the more pageviews you get
a month the more your revenue with ad
networks will be.

16. Terms you Need to Understand
1. CPM or RPM

17. Terms you Need to Understand
1. CPM or RPM
Cost per Impression or Cost Per 1000
page loads

18. Terms you Need to Understand
● If your CPM is $1.00 that means for one ad
on your site and 1000 page loads you
would make $1
● If you have 6 of those ads on your site and
the same page loads you would make $6

19. How Much Can I Make?
If you have 6 ads on your site at $1 CPM
● 25,000 PV a month = $150
● 50,000 PV a month = $300
● 100,000 PV a month = $600
● 200,000 PV a month = $1200
● 300,000 PV a month = $1800
● 500,000 PV a month = $3000

20. My general rule
For every 100,000 pageviews you have
you should make about $1000. That would
mean you would have 6 ads on your site at
about $1.65 CPM.

21. Fill Rate
● The amount of impressions served divided
by the number of impressions you gave
them.
32,436
______ = 32.44 % fill rate
100,000

22. Default or Backfill
If that company with the 32% fill rate can't
fill all of your inventory what happens to
that other 68%?
● Default or Backfill is what happens when
you network can't serve you an ad.

23. Above the Fold / Below the Fold

24. Do Not Fear Your Ad Network
● There is this underlying fear that if you
screw up they are going to “kick you out.”

25. Do Not Fear Your Ad Network
● There is this underlying fear that if you
screw up they are going to “kick you out.”
● It is your blog, your awesomeness, your
projects, your hard work, etc. They are
working for you not the other way around.

26. Do Not Fear Your Ad Network
● There is this underlying fear that if you
screw up they are going to “kick you out.”
● It is your blog, your awesomeness, your
projects, your hard work, etc. They are
working for you not the other way around.
● It is better to ask for forgiveness than
permission.

27. How to Increase Revenue with Ad
Networks
● See if they will allow you to backfill

28. How to Increase Revenue with Ad
Networks
● See if they will allow you to backfill
● Set a floor CPM

29. How to Increase Revenue with Ad
Networks
● See if they will allow you to backfill
● Set a floor CPM
● Daisy chain them or utilize Double Click for
Publishers

30. How to Increase Revenue with Ad
Networks
● See if they will allow you to backfill
● Set a floor CPM
● Daisy chain them or utilize Double Click for
Publishers
● Work with numerous ad networks / verticals

31. How to Increase Revenue with Ad
Networks
● See if they will allow you to backfill
● Set a floor CPM
● Daisy chain them or utilize Double Click for
Publishers
● Work with numerous ad networks / verticals
● Understand your reports

32. How to Increase Revenue with Ad
Networks
● See if they will allow you to backfill
● Set a floor CPM
● Daisy chain them or utilize Double Click for
Publishers
● Work with numerous ad networks / verticals
● Understand your reports
● Negotiate and Stay in Contact with your
Networks

33. How Do I Find These Amazing
Networks
● Stop creating

34. How Do I Find These Amazing
Networks
● Stop creating
● Ask around

35. How Do I Find These Amazing
Networks
● Stop creating
● Ask around
● Google “list of ad networks”

36. How Do I Find These Amazing
Networks
● Stop creating
● Ask around
● Google “list of ad networks”
● Don't be afraid to try out a network none of
your friends have ever heard of.

37. Checklist to Ask Ad Networks
1. Introduce yourself, tell them about your
blog and content to see if it is a good fit for
their network.

38. Checklist to Ask Ad Networks
1. Introduce yourself, tell them about your
blog and content to see if it is a good fit for
their network.
2. Tell them your unique visitors and
pageviews (found in Google Analytics) as that
is the information that they are most
interested in.

39. Checklist to Ask Ad Networks
1. Introduce yourself, tell them about your
blog and content to see if it is a good fit for
their network.
2. Tell them your unique visitors and
pageviews (found in Google Analytics) as that
is the information that they are most
interested in.
3. Ask them what their CPM range is for a
person with your content and size.

40. Checklist to Ask Ad Networks
4. Ask what their fill rate is.

41. Checklist to Ask Ad Networks
4. Ask what their fill rate is.
5. Ask if they allow you to backfill with the
codes of your choosing.

42. Checklist to Ask Ad Networks
4. Ask what their fill rate is.
5. Ask if they allow you to backfill with the
codes of your choosing.
6. Ask what they require of you to leave their
network if it doesn't work out/perform well on
your site.

43. Checklist to Ask Ad Networks
4. Ask what their fill rate is.
5. Ask if they allow you to backfill with the
codes of your choosing.
6. Ask what they require of you to leave their
network if it doesn't work out/perform well on
your site.
7. Find out when they pay (some are Net 30,
Net 60 or Net 90 which means your first
paycheck will come in 30, 60 or 90 days).

44. Checklist to Ask Ad Networks
7. Find out when they pay (some are Net 30,
Net 60 or Net 90 which means your first
paycheck will come in 30, 60 or 90 days).
8. When you are set up with the company
make sure you understand and can read the
dashboard. If you don't, have someone walk
you through it.

45. Checklist to Ask Ad Networks
7. Find out when they pay (some are Net 30,
Net 60 or Net 90).
8. When you are set up with the company
make sure you understand and can read the
dashboard. If you don't, have someone walk
you through it.
9. Make sure you can opt out of ads that don't
fit your site (gambling, sex, gaming, politics,
religion – if those apply).

46. Google Double Click for Publishers
● Each ad competes with Google Adsense

47. Google Double Click for Publishers
● Each ad competes with Google Adsense
● You can put two ad networks in one ad
spot

48. Google Double Click for Publishers
● Each ad competes with Google Adsense
● You can put two ad networks in one ad
spot
● You can limit the number of impressions
that go to each network

49. Google Double Click for Publishers
● Each ad competes with Google
● You can put two ad networks in one spot
● You can limit the number of impressions
that go to each network
● All of your ad networks are in one place

50. Google Double Click for Publishers
● Each ad competes with Google
● You can put two ad networks in one spot
● You can limit the number of impressions
that go to each network
● All of your ad networks are in one place
● You have more control

51. Diversify Your Ad Networks
● Try to get with as many ad networks as you
possibly can. Why?
● Avoid companies who have strict
guidelines.
● Keep in mind you can only give you TAL to
one company

52. I TOLD YOU!

53. To Contact Me:
Beckie Farrant
infarrantlycreative@gmail.com
@infarrantly – Twitter
Instagram - infarrantlycreative